Canada
Liftoff’s most comprehensive survey of global app marketers finds rising optimism amid macroeconomic and privacy challenges
Liftoff, the leading growth acceleration platform for the mobile industry, today released the industry’s most comprehensive survey of global app marketing professionals. Liftoff’s 2022 App Marketer Survey brings together responses from over 500 mobile marketers, offering a detailed look at what it’s like to run mobile marketing campaigns for an app right now – and what marketers see as the key trends ahead in 2023.
App marketers – drawn from APAC, EMEA, North America, and LATAM – were asked a range of questions covering topics such as the impact of App Tracking Transparency (ATT) to changes in ad campaign budgets, and in which channels beyond conventional mobile ads they plan to invest.
Respondents were also asked their view on the current state of app marketing, and whether they are optimistic for the future of the space. As we approach the end of 2022, 58% said they felt positive or neutral about the industry, versus 42% who’s outlook is more negative. That’s understandable, as app marketing has had a turbulent year with COVID-19 winding down, a tough macroeconomic climate and industry headwinds all combining to make life more difficult for marketers.
However, the view of the future was brighter, with 63% of respondents believing that 2023 would be the same or better than 2022, and 88% expecting to maintain or exceed their current mobile advertising spend budget.
The impact of greater user privacy protections is a significant issue for app marketers, with 43% citing the industry shift toward being more privacy-first as their top challenge of the past year and the biggest obstacle ahead for 2023. While 59% of respondents said that changes such as App Tracking Transparency (ATT) had been good for consumers, 64% said this shift has had a negative impact on their UA campaigns, with a lack of available data and an increase in UA costs cited as the biggest issues.
Despite these and other challenges, marketers are planning to spend more in 2023, with 52% of respondents saying they plan to increase their overall ad budget, and only 12% expecting to reduce it in the coming year.
The survey also showed marketers turning to less trackable channels as a way of augmenting their mobile advertising campaigns. Influencer marketing (53%), social media content (52%), and investment in building fan communities (30%) are all areas where marketers plan to increase their ad spend in 2023.
“We set out to explore the current state of our industry, and app marketers from around the world have told us they are split on what the future holds, with positivity for the future tempered by a series of challenges – some technical, and some down to global economic trends”, said Dennis Mink, Chief Marketing Officer at Liftoff. “The good news is that the marketers we spoke to aren’t downbeat. Rather, our survey shows them becoming more adaptive and rising to the challenges ahead.”
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
Play’n GO, the world’s leading casino entertainment provider, has announced further expansion of its Canadian operations via a partnership with leading operator PointsBet in the province of Ontario.
The Swedish-founded gaming giant’s games will now be available to PointsBet players in the Canadian province, meaning classic titles such as Book of Dead, Rich Wilde and the Tome of Madness, and Reactoonz will now be available on the PointsBet platform.
The province of Ontario regulated online casino gaming in 2022, which saw Play’n GO enter the Canadian market for the first time. The company expanded into the province of Quebec earlier this year, and, as of June 2024, is also a proud member of the Canadian Gaming Association.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “Back in 2022, I said that “North America is right at the top of Play’n GO’s priority list, and Ontario is just the first step we plan to take”. This partnership with PointsBet shows we have yet to take our foot off the gas. We’ve proudly watched our games become instant hits in our two and a half years in the Ontarian region, and we have no plans to slow down any time soon.
“It’s exciting to team up with a fellow Canadian Gaming Association member in PointsBet, and we can confidently say that we are working towards the same goal of a safe, regulated industry that is focused on player entertainment. We’re looking forward to working closely together following this milestone announcement.”
Scott Vanderwel, Chief Executive Officer at PointsBet, shared “Play’n GO has built a strong reputation for delivering high-quality game content, and we’re thrilled to bring their titles to our platform. At PointsBet, our focus is on providing a safe and engaging entertainment experience for our players, and it’s clear that Play’n GO aligns with those values. Canadian casino enthusiasts recognize PointsBet as a trusted leader in iGaming, and this collaboration further enhances the exceptional experience we offer.”
Anthony Novac
VICI Properties Inc. Enters into Agreement with Indigenous Gaming Partners Related to PURE Canadian Gaming
VICI Properties Inc. announced that it has entered into an amendment and consented to the assignment of the master lease agreement with PURE Canadian Gaming Corp. (PURE) to an affiliate of Indigenous Gaming Partners Inc. (IGP), in connection with the acquisition of the operating assets of PURE by an affiliate of IGP.
IGP is a partnership of five institutional First Nations established to acquire gaming assets in North America. IGP has partnered with Sonco Gaming, one of Canada’s most experienced casino developers and managers, who will assist in the sourcing and execution of casino gaming investments, as well as management oversight of IGP’s portfolio.
Danny Valoy, Vice President of Business Development and Acquisitions, said: “This transaction demonstrates VICI’s ability to collaboratively work with existing partners while building new relationships with highly experienced operators and First Nations in international jurisdictions. We are pleased to welcome IGP as a new partner, and we look forward to expanding our relationship with IGP and Sonco as they pursue additional growth opportunities in the future.”
Anthony Novac, CEO of Sonco, said: “We are excited to work with VICI, an established partner in providing financial solutions to the gaming industry. We believe having a partner like VICI will give us a competitive advantage as we seek growth opportunities in the Canadian market.”
In connection with entering into the amendment to the PURE Canadian master lease, VICI received a 5-year right of first offer (ROFO) on future sale-leaseback transactions. Any additional properties acquired pursuant to the ROFO will be added to the master lease.
The annual base rent of C$22.0 million (US$15.5 million based on the CAD:USD exchange rate as of December 9, 2024) and other economic terms of the PURE Canadian master lease will remain unchanged, including a base term of 25-years with four 5-year tenant renewal options, escalation of 1.25% per annum in lease year 3, with escalation equal to the greater of 1.5% and Canadian CPI (capped at 2.5%) starting in lease year 4, and a minimum capital expenditure requirement equal to 1.0% of annual net revenue. The lease, currently in lease year 2 and escalating on February 1 of each year, encompasses the following assets in Alberta, Canada: PURE Casino Edmonton, PURE Casino Yellowhead, PURE Casino Calgary and PURE Casino Lethbridge.
GIANTX unveils its team for the Spanish Superliga of League of Legends
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS
BetBlocker select ICE Barcelona for launch of Catalan version of safer gambling tool
DATA.BET and Turbo Stars Align for Success
MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling
SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market
BOS presents initiative against money laundering
BetConstruct to Participate at GAT Caribbean Cancún
Legendz Social Casino & Sportsbook Officially Launches in 43 States
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
