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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io
Kero Gaming announced today the closing of an oversubscribed $2 Million Seed 2 round, its second this year, with Happyhour.io, an early stage VC fund in the iGaming space, leading the round.
Tomash Devenishek, Founder and CEO, launched the company with a focus on providing the growing sports betting industry with new products to engage users through real-time, contextual micro bets, delivered via algorithms the company builds in-house. The Kero product heavily mirrors mechanics of casino style games with a ‘Tik-tok style’ betting experience whitelabeled for gaming operators that appeals to an audience of consumers looking for entertainment value vs risk trading.
“Modern day consumers don’t want to think too much and endlessly browse/calculate odds inside massive spreadsheets. They want instant gratification and low friction/effort type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15-45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now”.
He added “We were able to surpass our fundraising ambitions thanks to great strategic partners all of whom add value beyond capital. I am also proud that in this tough market we increased our post-money valuation by 60% doing so in only 10 months.”
HappyHour’s CEO Robin Reed said, “Kero is at the forefront of innovation in sports betting, and has a deep understanding of the customer and how they want to be entertained. As a strategic investor and lead in the current round, Happyhour is looking forward to working with Tomash and his team to bring this technology to casual bettors around the world.”
Other strategic investors from the gaming space echoed the enthusiasm for the 30 person company. Tim Heath, GP at Yolo Investments, another participant in the latest round, said: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming. Micro Betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others. We’ll be working closely with Tomash and the team to take this product to new audiences globally.”
Edward King, co-founder of Acies Investments, an early investor in Kero, added “Tomash has consistently exceeded expectations from our first investment in Kero. We are very pleased to further support him in this financing round as he continues to build the platform. Kero has the vision and capability to radically transform how fans engage and participate in sports entertainment.”
Traditional sports book products typically offer customers a lot of choice with complicated arrays of odds on bets for outcomes that may not take place for hours or sometimes days. Kero’s approach borrows heavily from mainstream entertainment platforms such as TikTok by removing complexity and curating highly contextual micro bets on outcomes that may happen in seconds or minutes.
The company initially productized its technology by working with pro sports teams across all American major leagues as a free to play fan engagement solution within their apps. Kero says that it will continue to focus on the free-to-play offering for pro sports while making heavy investments in scaling and growing its real money product for gaming operators.
Devenishek concluded “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, LATAM and Asia”.
Compliance Updates
Intralot informs the investment community about the withdrawal of the Maryland contract award Augu

Intralot S.A. informs the investment community that the Maryland State Lottery and Gaming Control Agency (USA), despite an initially favorable recommendation, has ultimately rejected the bid submitted by its subsidiary, Intralot, Inc., for the award of a contract for a new Central Lottery Monitoring and Control System in the State. The rejection was based on the alleged failure to meet the minimum required percentage of subcontracting to local subcontractors.
This decision comes as a great surprise, especially considering that Intralot, Inc. had allocated a significantly higher percentage of the project to local subcontractors than the minimum required.
Moreover, the company had provided the Commission with very detailed clarifications, and the Commission was fully aware of the identity and role of these subcontractors. In fact, the Commission innitially ruled that all participants in the bidding process complied with the requirements of the relevant RFP — something the Commission itself acknowledges.
The Company reserves all its legal rights and intends to pursue every legal remedy available to protect the interests of its shareholders. The bid submitted by Intralot, Inc. is technically sound and by far the most financially advantageous, significantly outperforming the second-best offer. Should it not be accepted, the State of Maryland stands to lose a substantial financial benefit.
The post Intralot informs the investment community about the withdrawal of the Maryland contract award Augu appeared first on Gaming and Gambling Industry in the Americas.
Aquisitions/Mergers
DIA and Christchurch Casino Reach Settlement in Anti-Money Laundering Proceedings

The New Zealand Department of Internal Affairs has reported that a settlement has been reached in the civil proceedings against Christchurch Casinos Limited for alleged breaches of its obligations under the Anti-Money Laundering and Countering Financing of Terrorism Act 2009.
As part of the settlement, Christchurch Casino has admitted all seven causes of action in DIA’s amended statement of claim and has agreed to join DIA in recommending that the High Court impose a penalty of $5.06m on Christchurch Casino.
Between May 2023 and September 2024, DIA conducted an investigation into Christchurch Casino’s AML/CFT compliance, and found that it had breached a number of its obligations under the Act.
DIA found that Christchurch Casino had failed to establish, implement and maintain a compliant AML/CFT compliance programme, adequately monitor accounts, conduct compliant enhanced customer due diligence, terminate existing business relationships when required and keep records as required by the Act. These failures spanned between December 2018 and December 2023.
“This agreement is a significant and positive outcome. It’s encouraging to achieve our intended result without the time and expense of court proceedings” said Serge Sablyak, Director of AML/CFT Group.
“While the regulatory breaches were serious, we acknowledge Christchurch Casino’s decision to admit to the breaches and take responsibility for what were substantial failings.”
“We’re proud that our work has strengthened the integrity of New Zealand’s financial system and has helped build public confidence in the prevention of money laundering and terrorism financing.”
DIA and Christchurch Casino have recommended to the High Court that the matter now proceed to a penalty hearing for the Court to determine the appropriate penalty to be imposed on Christchurch Casino.
Christchurch Casino is not alleged to have been directly involved in money laundering or the financing of terrorism.
The post DIA and Christchurch Casino Reach Settlement in Anti-Money Laundering Proceedings appeared first on European Gaming Industry News.
Africa
SportPesa Sponsors National 7s Circuit 2025

Leading online gaming firm SportPesa announced a 15 million (116.207,00 US Dollar) title sponsorship package for the 2025 National Sevens Circuit (NSC) taking place across five towns from July to September.
The sponsorship, renewed for the third consecutive year, will see the gaming giant retain the title sponsorship with the circuit once again being named the SportPesa National Sevens Circuit.
Speaking during the launch held at the Kenya Rugby Union (KRU) headquarters at the RFUEA Grounds, SportPesa Public Relations and Advertising Manager Willis Ojwang reiterated the firm’s commitment to supporting the local action on top of their existing sponsorship with the men’s national rugby 7s side.
“On behalf of SportPesa, our commitment to rugby goes without saying. Our CEO Ronald Karauri says no one does sports better than we do. For 3 years in a row, SportPesa has been not only part and parcel of supporting the national rugby team but also the local circuit and the impact has been unmatched,” he said.
During the launch, Ojwang also announced an exciting package that will see the sponsorship cater for top-notch livestreaming of the action in all six legs which will help viewers from around the world to follow the action and give exposure to players.
“Last year we had an existing structure but this year we are working on the livestream and broadcast area. For the first time, we will have a streamlined livestream experience just to expose the players and to cater to all the fans worldwide,” he announced.
KRU Chairperson Harriet Okatch expressed gratitude towards SportPesa for walking the journey with rugby and for coming on board as the sponsors for the circuit.
“Your support couldn’t have come at a better time. This circuit marks the beginning of our journey to qualify both our men’s and women’s teams for HSBC Tier 1 status next year. We are more than confident than ever that Kenya will rise again on the global stage,” she noted.
KRU Director of Rugby Paul Odera emphasized on the importance of the circuit which will be used as a pathway to the national teams.
“It has been exciting and interesting to prepare for this year’s circuit which began with a seminar with national team coaches and players on expectations for them on pathways to the national team.”
The post SportPesa Sponsors National 7s Circuit 2025 appeared first on European Gaming Industry News.
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