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QTech Games appoints Daniel Long to the position of Global CCO
QTech Games, the number-one games distributor across Asia and all emerging markets, has appointed Daniel Long to the role of Chief Commercial Officer (CCO).
Long is possessed of a wealth of international expertise within business development and sales, and has recently been providing strategic advice and consultancy to both B2B and B2C companies trying to navigate the competitive igaming landscape in Asia via his own Management Consultancy Services. Previously, Long served with distinction at CCO for both RTG Slots and Habanero Systems for much of the last decade. He has also been responsible for biz dev in Asia for Microgaming and enjoys extensive experience in the region’s gaming and regulatory environment.
More broadly, Long brings over 20 years’ experience in strategic sales and key advisory competencies across the diverse igaming sector to bear at QTech Games, bolstering and diversifying its C-Suite’s collective capabilities. Leveraging deep experience alongside an extensive network of long-standing relationships, Long is perfectly positioned to lead on commercial path-finding and business development at a time when acceleration in the digital-entertainment sphere is at its zenith.
The Board of QTech Games commented: “Securing the best C-Suite talent has always been a main pillar of our modus operandi. So, we’re naturally thrilled that Daniel has agreed to take the wheel for business development and strategic positioning at QTech Games for 2023 and beyond.
“We’ve invariably been committed to hiring the best personnel on the planet, not just the best games, and this pivotal role is emblematic of that intent, as our progressive company looks forward to turning the page on many more exciting chapters. To have one of the industry’s most proven performers take the reins in one of the most important domains of discourse for any distributor is a mark of how far we’ve come as a company and indicative of our established status in the market as the number-one distributor for all developing markets.
“In short, it’s a timely hiring move that helps consolidate and maintain the QTech platform’s place in the vanguard of the industry for taking the best online games to market across emerging territories. We’re confident these appointments will assist us in achieving our goals, chiefly powered by clear tactical focus around the customer experience, innovation tech and, of course, our own brand and its resilient values.”
Long added: “I’m delighted to join the QTech Games team at such an exciting time, helping define and implement commercial imperatives around aligning our partners and their customers. I’ve always based my business relationships on the ability to add value. And meeting the team, I’ve not only found a string of products that complement the different sides of the igaming industry but also a strong, experienced leadership resource that is client-focused and eager to tailor their offering to make it work in localised fashion for the customer, wherever they reside on the map. The QTech Games team have solid relationships across the industry, and they’re trusted and respected. I can’t conceive of a more compelling narrative than that in this ever-evolving sector.
“Ultimately, QTech Games is not a mere Asian aggregator but a true international distributor of digital entertainment that’s continuing to attract clients from all over the world. From LatAm to the CIS-facing countries and even the Indian market, we’re stealing a march on the competition. I’m sure that we can now build on this success and gain even more market traction and brand recognition, as one of the largest providers of digital entertainment on the market.”
“It’s a real thrill to be taking on this new challenge alongside some of the sharpest minds I’ve met in the business. After another record year of sustained growth in 2022, enhancing the speed and performance of all games on its platform, QTech has embedded itself in the industry consciousness with a series of new top-tier deals and innovative tools. Now it’s my job to help sustain that growth!”
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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