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RAPTOR PR APPOINTED AGENCY OF RECORD FOR KINETIX, SANDSOFT GAMES & BIDSTACK
– 3 emergent tech new biz wins from in-game advertising, mobile gaming and web3 sectors –
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D animation; Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; and Bidstack Group PLC, the most well funded in-game advertising company in the world.
Kinetix was named as one of France’s hottest startups by Wired in October 2022, which was preceded by a $11M USD seed funding raise earlier in the year. Kinetix works with leading web2 and web3 metaverse platforms like Roblox, Decentraland and The Sandbox to help creators make and share 3D content. Sandsoft Games is at the epicentre of the fastest growing gaming market: MENA. In October 2022 it announced its flagship Riyadh studio, which will house international games industry talent from the likes of Electronic Arts, King, and Rovio, as well as burgeoning local talent. London-headquartered public company Bidstack recently became the best funded in-game advertising brand with a total of $42M USD raised, and announced a series of major hires in the key US market.
For each of its new client wins, Raptor PR is engineering and deploying fully integrated global communications strategies, designed to cut through highly competitive markets. Across its brief history, Raptor PR has honed its data-driven communications consultancy, delivering highly creative earned, owned and paid campaigns across the globe.
Rana Rahman, Founder and Managing Director, Raptor PR, commented:
“Our latest trio of retained clients perfectly illustrates the niche Raptor has carved for itself at the bleeding edge of emergent technology. We’re proud to be defining the narratives for in-game advertising, web3 gaming tech, and AAA-powered mobile game development in MENA. Our new clients represent the best of their respective industries, and are poised to go stratospheric over the next few years.”
Arthur Jacq, Head of Marketing and Communications of Kinetix, commented:
“The raptors have a widespread reputation for high impact communications. Their work for brands like Dubit, Admix and Coda Labs, plus their signature work for industry-defining campaigns such as the Global Web3 Gamer Study, have cemented their reputation as market leaders for emergent technologies such as web3.”
Ratko Bozovic, Head of Marketing of Sandsoft Games, commented:
“As a global company, Sandsoft required an agency with knowledge of multiple markets and business areas. After a lengthy search, we selected Raptor PR to deliver our global message to market. They came highly recommended, and they have already proven themselves to be invaluable advisors, with a genuine passion and love of the games industry.”
James Draper, Founder and CEO of Bidstack, commented:
“Raptor PR has helped to define the narrative of the in-game advertising sector for nearly two years now, so deciding to work with Raptor PR was a no-brainer. Rana Rahman, Thomas Huxter, and the rest of team Raptor have a demonstrable track record of securing great results within the in-game advertising space, and they are ideally positioned to help take our brand to new audiences globally.”
Raptor PR was founded in 2019 by Rana Rahman following two decades as a technology PR consultant working on brands such as Sony PlayStation, Rovio, Philips, Fujifilm and AppLovin. The agency came out of stealth in January 2021 with flagship client Admix (now LandVault), and has since worked with more than twenty brands including Dubit, The Tiny Digital Factory, Tenjin, and Coda Labs.
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How to survive a crisis? Slotegrator’s tips on business continuity and disaster recovery
In pursuit of online casino success, operators do their best to provide players with the most interesting products and services, promote their business, analyze the revenue, grow traffic, and implement many other business development methods. Operators create marketing and plans to follow. However there is another important plan we often ignore — business continuity plan.
The iGaming business is vulnerable: it’s usually a large-scale venture, the risks are huge, and the number of potential threats is high. Starting from legal risks if the regulation changes or the market closes, to the cyber attack risks due to lack of security measures. Almost anything can go wrong and ruin a business that was built for years and took a lot of investment.
Slotegrator released a downloadable material describing what can potentially go wrong and how to make your business ready for it. Having a plan is crucial in this matter because improvising when an emergency occurs is a bad idea. What will you do if your regulator bans all forms of gambling advertising? Who will be responsible if the platform fails and the online casino stops functioning properly? How will you analyze the huge amount of data from your platform to detect a mistake? There must be a specific and very detailed plan of actions. Every minute of not accepting payments or not registering new players is an enormous loss for a casino operator, that’s why it’s so important to have your business continuously working without interruptions.
Some problems that may look less serious can cause big difficulties for businesses as well. For instance, Slotegrator talked to William Sarto, PR & Marketing Specialist at CasinoRIX, and got a few tips to help safeguard business during Google’s regular updates. Sarto points out several key advice: “Don’t rely on just one GEO; make sure you’re running projects across multiple countries. Don’t stick to just one vertical. For example, run projects in both the casino and betting sectors. This way, if one gets hit, you’ll have others to offset the impact.
Use a variety of strategies to promote your projects. If one takes a hit, others can grow or stay steady, giving you time to bounce back. Don’t rely solely on SEO for traffic—explore other channels to diversify your sources.”
Having said that, business continuity solution includes two main strategies. The first is to try to prevent the crisis and make your business less vulnerable to external events, and the second is a plan of actions to deal with a crisis and return to normal operation after it passes.
“We all know that being aware of potential risks is already a first step in preventing them. Problems that business face are various, especially in the iGaming industry, but knowing what can happen, learning from experiences gained before, and having a recovery plan can save many starting companies,” says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Learn more about business continuity and disaster recovery from a new material from Slotegrator and contact their team in case of additional questions.
The post How to survive a crisis? Slotegrator’s tips on business continuity and disaster recovery appeared first on European Gaming Industry News.
Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers’ mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation.
Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers, up to $10,000. To amplify awareness, include hashtags: #TwitchCon #BongoCat #Lightstream #Xsolla #SoEveryoneCanGame.
“We’re thrilled to partner with AbleGamers at TwitchCon 2024 to support their mission of making gaming more accessible for everyone. By engaging with our booth and sharing their experiences online, attendees collect a unique piece of Xsolla and Lightstream memorabilia and contribute directly to the gaming community. It’s an incredible opportunity to connect the gaming community with a cause that promotes inclusivity and empowerment,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
2,000 pins will be distributed—1,000 featuring the iconic Xsolla Cat design and 1,000 co-designed with Lightstream. These limited-edition pins will be available only at the Xsolla booth on a first-come, first-served basis.
How Your Participation Makes a Difference:
- Peer Counseling: AbleGamers offers personalized guidance to assess player needs and provide optimal solutions for inclusive gaming
- Engineering Research: The organization supports the development of assistive technologies that remove barriers for gamers with disabilities
- Community & Inclusion: AbleGamers combats social isolation by fostering opportunities for camaraderie and lifelong friendships within the gaming community
By participating in this campaign, you’ll collect a unique pin and help fund critical resources and support for gamers with disabilities.
Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.
Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.
Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.
The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.
PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal. “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.
SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.
Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”
On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.
This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”
How to survive a crisis? Slotegrator’s tips on business continuity and disaster recovery
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