eSports
PandaScore launches dedicated esports BetBuilder
Following the successful launch of PandaScore’s revamped Widget 2.0 product, leading esports data and odds supplier PandaScore has rolled out an esports-specific BetBuilder product.
The innovation allows PandaScore’s global customer base the ability to offer catered, more engaging betting opportunities for each individual esport. On CSGO, League of Legends and Dota 2, users will be able to bet on markets from the same match, on odds modelled uniquely for BetBuilder, rather than simple combinations or multiplication.
Operators who have embraced the PandaScore BetBuilder have seen a significant boost to the performance of their esports betting vertical – the product delivers margin performance in the double digits.
PandaScore’s Player Props markets, where fans can bet on their favourite players to top the kill count also benefits from the BetBuilder product – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.
Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports players bet because it’s a wrapper to the entertainment experience.
Now fans can place multiple bets on the same game through PandaScore’s BetBuilder, enriching their whole betting experience, encouraging deeper levels of engagement, and building their own stories for their favourite esports matches. The operators can create campaigns from upcoming exciting player versus player match-ups in the most anticipated matches, and leverage the same-match player props markets in the BetBuilder.
“As soon as we integrated PandaScore’s BetBuilder, it exceeded our expectations. The users fell in love with the feature right away,” stated CSGO500’s Sportsbook Manager. The possibility to bet on multiple markets within the same match is hugely sought after among the esports betting community and it gives us a massive competitive advantage to have the dedicated esports BetBuilder already live.
“Ever since launching the product we’ve noticed a vast increase in the betting volume, and the margins have been hitting double digits, which is all we’ve ever wanted.”
Commenting on the latest product to launch, PandaScore CEO Flavien Guillocheau commented, “We’re excited to roll out BetBuilder with more partners as they can give esports fans the in-depth, rich experiences they want and expect when they bet on esports.
“Our partners will unlock new means of engaging with their customers through more vibrant connections and greater choices on the events they bet on – something we should always strive for as an industry.”
eSports
Revolut unveiled as presenting partner for the BLAST Premier Spring Final at London’s OVO Arena Wembley
Esport entertainment company BLAST has revealed the global financial technology company Revolut as presenting partner for the BLAST Premier Spring Final, ahead of Counter-Strike’s long-awaited return to the United Kingdom in the summer.
The partnership with BLAST is Revolut’s first foray into esports – an industry known for its next-level global entertainment and world-class experiences. It is part of the fintech’s strategy to provide unique experiences to a global audience of tech-savvy gamers.
With more than 40 million customers worldwide in 38 countries, Revolut’s popular online banking platform aims to revolutionise the way people spend, send, save and interact with money.
Revolut comes on board as the Official Finance and Payments Partner of the BLAST Premier Spring Final, which is due to take place at London’s OVO Arena Wembley from 12-16 June. Revolut will feature heavily across the event, with both digital broadcast integration across BLAST.tv, Twitch and YouTube, with dedicated Revolut broadcast segments and physical branding and activations at the arena.
The Spring Final 2024 will be the biggest Counter-Strike event to take place in the United Kingdom since the London Major 2018, which took place in the OVO Arena Wembley and saw Danish organisation Astralis crowned champions.
Fans online will enjoy an economy focussed broadcast segment as well as a bespoke giveaway with fantastic prizes. Revolut will be kicking off the Spring Final action with an opening party on Friday, 14th June. A Revolut booth on-site will allow fans to sign up to exclusive discounts for Revolut customers and exclusive perks including queue skip for meet and greets with professional esports players.
Alexander Lewin, SVP, Commercial Revenue at BLAST said: “We’re thrilled to mark the historic return of CS arena events to the UK with a groundbreaking presenting partnership. Revolut has been at the forefront of digital banking and financial innovation for nearly a decade, and shares BLAST’s dedication to creating fantastic experiences for fans and customers. As presenting partner, Revolut will feature prominently across our entire broadcast and arena experience, and we look forward to incorporating their innovative digital-first approach. This partnership is testament to the value esports can bring to a leading global brand, and we are delighted Revolut has chosen BLAST for their first entry into competitive gaming.”
Deborah Wajsbrot, Head of Growth – Strategic Partnerships & Sponsorships at Revolut, said: “We’re delighted to be able to unveil Revolut’s marketing partnership with BLAST – our first in esports. BLAST is a world-class esports tournament and an iconic event for the gaming community. Just like Revolut, the gaming industry is at the forefront of innovation worldwide. This partnership is the beginning of our efforts to bring unique and unforgettable experiences to Revolut customers and gaming fans – not just at Wembley, but worldwide.”
The BLAST Premier Spring Final gets underway on Wednesday, 12th June, with eight of Counter-Strike’s best teams descending on the UK’s capital to battle for a total prize pool of $425,000. The winning team will qualify for the BLAST Premier World Final later this year.
Participating teams: Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit and Team Vitality.
The post Revolut unveiled as presenting partner for the BLAST Premier Spring Final at London’s OVO Arena Wembley appeared first on European Gaming Industry News.
eSports
Abios names co-founder Anton Janér as new Managing Director
Abios, the esports subsidiary of Kambi Group plc, has appointed CTO Anton Janér as its new Managing Director, succeeding Abios’ long-term CEO Oskar Bonnevier Fröberg who has stepped down to pursue new endeavours.
Having co-founded the company alongside Fröberg in 2013, Janér assumed leadership of Abios as Managing Director effective from 1 May. He brings extensive experience in technology to his new role, as well as a deep understanding of the esports market, and as CTO was instrumental in the development of Abios’ market-leading esports solutions.
Spearheaded by Fröberg for more than 10 years, Abios has witnessed incredible growth since launch, expanding the company to reach millions of esports fans, power scores of businesses in esports, media, betting, and entertainment sectors, and employ roughly 70 people worldwide.
Furthermore, Fröberg successfully navigated Abios through its acquisition by Kambi Group, a leading sports betting technology company, in 2021. Bonnevier Fröberg played a pivotal role in ensuring a smooth integration within the Kambi Group, further solidifying Abios’ position within the esports betting landscape.
Janér said: “I am honored to take on the role of Managing Director and lead Abios into its next chapter. Oskar and I have had a lot of fun together throughout the years at Abios, building the company into the industry leader it is today. I am very excited about the future of Abios and eager to take the business to new heights alongside our excellent team.”
Fröberg added: “It is with mixed emotions that I have resigned as CEO of Abios. This decision has not been an easy one, as I have dedicated more than 10 years of my life to building and leading this organisation together with Anton. However, we could not have found a better home for Abios than Kambi nor could I have found a better successor than Anton, giving me every confidence that Abios will only flourish moving forward.”
The post Abios names co-founder Anton Janér as new Managing Director appeared first on European Gaming Industry News.
Angela Bernhard Thomas
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