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Canada

Victoria Racing Club launches innovative digital race guide Inside Run

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The Victoria Racing Club (VRC) will take the Melbourne Cup Carnival digital experience to the next level this spring by launching its innovative new race guide Inside Run. A key feature of this product is the AIpowered 3D rendered video prediction technology, supplied in partnership with Racing and Sports.

The platform will allow all races across the Melbourne Cup Carnival to be live streamed from seven different camera angles with a host of 360degree usercontrolled cameras across the racecourse to ensure that racing fans don’t miss a moment of the action from Flemington.

An animated race predictor, which will analyse data to predict how a race will be run and where a horse will finish, will be available for each of the 37 races across the Melbourne Cup Carnival in addition to dedicated tips and form summaries. This will enhance the second screen action to provide the most complete carnival experience whether trackside at Flemington or watching from afar.

Racing and Sports’ dedicated News Wire will also provide the latest reports from Flemington right across the carnival, placing the most important news and information at the fingertips of racing fans.

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VRC Chief Executive Officer Steve Rosich said that Inside Run was another digital asset to
connect racing fans during the biggest week of racing.

“The VRC is always looking for new ways to innovate and Inside Run is the latest step in creating a digital experience befitting one of the world’s greatest sporting events,” Mr Rosich said.

“Inside Run offers both new and existing racing fans a number of products which can complement their Melbourne Cup Carnival experience or create an entirely different and exciting race day journey, wherever they are.

“Racing and Sports is a respected operator in the racing communications space and we are proud to partner with them in order to provide racing fans with the most engaging Melbourne Cup Carnival experience ever.”

Racing and Sports Chief Executive Officer Stephen Crispe said that the company was proud to partner with a world class event like the Melbourne Cup Carnival.

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“We’re really excited to be working so closely with the VRC to showcase our innovative and immersive technologies that are designed to appeal to a new demographic of racegoer,” Mr Crispe said.

“We achieved this by combining core elements of gamification with our data and analytics to create a world class user experience with the VRC.

The 2022 Melbourne Cup Carnival commences with Penfolds Victoria Derby Day this Saturday 29 October, followed by Lexus Melbourne Cup Day Tuesday 1 November, Kennedy Oaks Day on Thursday 3 November and TAB Champions Stakes Day on Saturday 5 November.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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