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Sportingtech supplies sportsbook to new Brazilian operator

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Sportingtech further enhances LatAm footprint with latest partnership

Sportingtech, the multi-award-winning, full-service betting and gaming platform provider, has signed an agreement that will see a new operator partner in Brazil supplied with its sportsbook product.

The collaboration will allow the brand to establish a presence in Brazil’s online sports betting market, taking advantage of Sportingtech’s superior expertise and knowledge of operating across multiple LatAm markets. The ambitious start-up is heavily backed by a consortium of business associates and intends to strategically grow its brand through an extensive marketing strategy that includes the use of influencers, media channels and affiliates, all underpinned by the scalable and powerful qualities of the provider’s leading Quantum platform.

The new partner’s existing assets in the country, combined with Sportingtech’s award-winning sportsbook offering, will help it to extensively market its brand, with an aim of going live by early 2023.

This agreement, marking another key Sportingtech partnership in LatAm, is a clear statement of the provider’s strong position in this fast-growing territory and signifies its ability to cater to the needs and demands of operators of all sizes.

Jack Smith, Sales Director at Sportingtech, said: “We’re incredibly excited to be partnering with this brand at a time when our growth in Brazil couldn’t be moving at a faster pace.

“Our presence in the region is significant and the addition of this latest partner is testament to our continued dedication to growth there, as well as our efforts to bring the highest quality sports betting and casino platform to customers in both established and emerging markets.”

 

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Esportes Gaming Brasil certified as Great Place To Work®

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 Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.

The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.

More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.

In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.

Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.

The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.

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Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil

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Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.

In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.

The inauguration took place on Monday, June 9.

During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,” signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.”

A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.

Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.”

The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.

Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.”

Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.

The post Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Andreas Rentner

Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

The post Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem appeared first on Gaming and Gambling Industry in the Americas.

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