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FunFair Games launches content with William Hill and Mr Green in the UK
FunFair Games has taken its content live with William Hill, one of the world’s leading online betting and gaming companies, significantly expanding the studio’s footprint across the UK.
FunFair Games’ entire product portfolio is now available to British customers of William Hill and the operator’s Mr Green brand. The offering encompasses seven multiplayer and crash-games titles including fan-favourites Astroboomers to the Moon!, The Wheel of Steal, and upcoming launch Hugo: Up and Away.
William Hill is one of the first operators to introduce FunFair Games’ entire offering in the UK and the collaboration marks an important milestone for the studio.
The company is set to further expand its reach across mature regulated markets with a goal to establish itself as a leading provider of a new genre of games for the next generation of gamblers.
The distribution of FunFair Games content to William Hill has been facilitated via SlotMatrix.
Carlo Cooke, Commercial Director at FunFair Games, said: “Taking our content live with William Hill, an operator that needs no introduction, is a landmark achievement for FunFair Games and is testament to the appeal of our pioneering products that bring something new to the market.
“We are thrilled to kick off this partnership with William Hill and to introduce our titles to their large customer base. We have ambitious growth plans, and this is a fantastic step forward in that journey.”
Sarah Patrick, Global Gaming Content Manager at William Hill, said: “We are seeing an increased demand for non-traditional content, and FunFair Games has been at the forefront of this trend, introducing several engaging, social and entertaining crash and multiplayer titles.
“We are always looking to bolster our offering and with FunFair Games’ content, we will be able to introduce our customers to a unique and exciting vertical.”
GiG
GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time
GiG Software Plc, a leading B2B iGaming technology company, has announced its entry into the Mexican regulated market with the launch of long-standing partner LuckyDays in the region, as the successful partnership powers into its fourth regulated market and its first in Latin America.
The deal carries extra significance as GiG’s first launch in Mexico, adding another regulated market to its vast list of live jurisdictions and further increasing its capacity to offer opportunity for growth to its partners.
GiG is one of the few global regulated market experts that can offer enhanced, next generation platform capabilities. iGaming platform CoreX, is a powerful, secure, and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties. In prioritising powerful functionality that greatly elevates localisation and gamification features that offers partners a competitive advantage in their local markets.
As part of the deal, LuckyDays will again benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into LuckyDays’ toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.
Online gaming in Mexico continues to provide a steady growth trajectory with Gross gaming revenue (GGR) projected to reach $3.7 billion by 2028, according to data supplied by H2, with regulation enforced by Mexico’s General Directorate of Games and Raffles..
Richard Carter, Chief Executive Officer at GiG, said: “We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.”
A spokesperson at LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
CMA: Spreadex required to sell Sporting Index
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