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IMG ARENA NETS DATA AND STREAMING PARTNERSHIP WITH BRITISH BASKETBALL LEAGUE

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Rights agreement grows IMG ARENA’s global basketball roster with 214 matches per season

IMG ARENA, a leading sports data business for the betting, media and professional sectors, has secured the exclusive worldwide betting data and streaming rights for British Basketball League (BBL).

The multi-year deal includes BBL’s domestic UK betting streaming rights and marks the first time that the data and streaming rights have been packaged together. It covers the 10 franchise-strong BBL Championship, its end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.

IMG ARENA will capture and deliver FastPath data from over 214 games per season for its global network of over 460 sportsbook operators. In addition, IMG ARENA will also distribute live streaming for betting. This expands IMG ARENA’s portfolio of top tier basketball, which already features EuroLeague, NBL Canada, Italy’s LBA and Spain’s ACB.

As a key partner, IMG ARENA will help BBL deliver on its growth strategy, following the basketball organisation’s recent £7m investment from 777 Partners.

Mark Wrigley, Senior Director, Rights at IMG ARENA, said: “Basketball is a sport that we are incredibly passionate about and committed to helping grow its global reach. The BBL and its competitions are an exciting addition to our portfolio, increasing our offering of premier-level basketball from key territories around the world.”

Andy Webb, Chief Operating Officer at BBL, said: “BBL has a stated mission to grow basketball and its following in the UK and beyond. Working with IMG ARENA helps us to do this by maximising returns from an important commercial asset while also widening BBL’s audience and fan engagement.”

Headquartered in London, IMG ARENA is a sports data and technology hub serving the sport, sport betting and sport media industries. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS and the FA.

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Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice

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Riddick’s Partners Backs LEGENDS’ Exclusive Takeover of London’s Most Iconic Nightclub, The BOX, on July 1st

The organizers of LEGENDS by Fire & Ice are thrilled to announce Riddick’s Partners as the Main Sponsor of this year’s exclusive iGaming networking event, taking place at London’s most iconic nightlife destination, The BOX Soho, on Tuesday, July 1st.

This partnership brings together two legends of the iGaming industry for an unforgettable night of elite networking, unique entertainment, and high-energy celebration ahead of iGB L!VE 2025. With over 200 iGaming legends and veterans already confirmed on the guest list, LEGENDS by Fire & Ice promises to be the must-attend event of London iGaming Week.

Riddick’s Partners, known for their cutting-edge solutions and influential presence in the gaming sector, will host premium tables right in front of the stage, offering attendees the chance to connect with their team, explore high-value opportunities and have a drink!

“We supported LEGENDS by Fire & Ice because we share the values of a community built on real results and strong partnerships. At Riddick’s Partners, we focus on traffic that drives product growth and connections that truly work.” – Misha, Head of Affiliates at Riddick’s Partners.

“Riddick’s reputation for excellence and innovation mirrors everything we stand for—uniting the industry’s best in an unforgettable experience. We can’t wait to see the connections (and legendary moments!) that unfold during the evening. Welcome to the LEGENDS family!” – Jodie Thind, Co-Organizer

A limited number of private tables are still available for legendary brands looking to host clients or teams.

The post Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice appeared first on European Gaming Industry News.

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iGB L!VE on course for record breaking attendance as delegates head for London

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iGaming industry professionals are registering for iGB L!VE in unprecedented numbers according to the latest data released by show organisers Clarion Gaming.  A week ahead of iGB L!VE opening at its new ExCeL London home pre-registration is up by 21.5% compared to the same stage in 2024 – the last edition of iGB L!VE to be held in Amsterdam.

The double digit uplift confirms iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry with unique attendance on track to grow for a fourth consecutive year.

As well as providing attendees with access to over 22,000sqm of product innovation, iGB L!VE will include the TED of iGaming comprising 30 inspiring sessions and a keynote delivered by Claire Williams OBE, the former leader of the Williams Formula 1 racing team, Pitch iGB featuring five leading startups seeking investment and strategic partnerships, the ground-breaking Sustainable Gambling Zone which will showcase the latest thinking on player protection, as well as London iGaming Week which comprises a program of immersive curated events, seminars and parties taking place at iconic London venues.

Running 1 – 4 July London iGaming Week features social events such as the Cool Britannia themed iGB Affiliate Awards hosted by the broadcaster and musician Myleene Klass MBE, the EGR B2B Awards, Welcome Drinks in Canary Wharf, the Legends by Fire and ICE celebration, the first London LMG Futbol Experience a live-streamed 6-a-side football tournament taking place Friday 4th July and a partnership with the Hippodrome Casino which will see iGB L!VE delegates and exhibitors receive a complementary drink on presentation of their iGB L!VE pass and a 25% discount at the Hippodrome’s award winning Heliot Steak House and Chop Chop restaurants.

The program also includes unique opportunities to network and learn at events including the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming and the inaugural conference for senior technology professionals sponsored by Pretty Technical and taking place on Tuesday 1 July.

Connecting igaming operators, affiliates, tech vendors and game providers,  iGB L!VE will welcome an international community of iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.

The post iGB L!VE on course for record breaking attendance as delegates head for London appeared first on European Gaming Industry News.

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.

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