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Bet365 Selects Optimove as CRM Marketing Solution to Maximize Player Lifetime Value

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The world’s largest online bookmaker is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys

Optimove, the leading CRM Marketing solution,  announced it has been selected by bet365, the world’s largest online sports betting brand, to orchestrate and optimize all CRM marketing activities. The powerhouse partnership between the two industry leaders demonstrates bet365’s strategic investment in scaling retention marketing efforts and maximizing player lifetime value as a growth driver for the business.

Optimove’s AI-mapped CRM journeys will allow bet365 to transform its CRM Marketing efforts empowering the sportsbook giant to scale and manage hundreds of player segments, orchestrate realtime and scheduled multichannel campaigns, and measure the incremental value of each player interaction. For the first time since its founding in 2000, the global iGaming leader has turned to a third-party vendor to support its CRM Marketing efforts.

With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, and optimize hundreds of CRM campaigns weekly. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to manually map every customer journey.

The scientific approach embedded in Optimove’s CRM Marketing platform will empower bet365 to measure the incremental value of each player interaction. bet365 will gain key capabilities via Optimove:

· Enriched customer profiles: Unifying all historical, predictive, and realtime customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
· Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
· A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

Already working with one in three operators in the EGR Power 50 Ranking, the new partnership demonstrates Optimove’s continuous growth and strong momentum in recent months. In July 2022, the company announced the acquisition of Graphyte, a cloud-based personalization platform built for the sports betting and iGaming industry. In March 2022, Optimove acquired Kumulos, a personalized mobile marketing solution, following its September 2021 $75 million investment led by Summit Partners.

“bet365 continue to build an industry leading sports and gaming product, and the business believes the time is right to complement the platform with best of breed third party technology,” said Alex Sefton, Chief Marketing Officer at bet365. “With Optimove we have done just this. This deal heralds a change in direction for bet365, but also the start of a long-term partnership working with Optimove to grow our business. We are at the start of something genuinely exciting for bet365 and I don’t think we could have found a better partner.”

“We’re thrilled to be selected by bet365 as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “Working together, this is a true super team. As a company that is known for keeping most of its tech in-house, this is a huge move by bet365 to go out to a third-party provider. We’re proud to have been chosen and humbled by bet365’s belief in our ability to deliver. I am certain that the work we accomplish together over the coming years will be groundbreaking and will help catapult bet365 into a new era of growth.”

 

  • How did this partnership come to be?

Motti Colman: “We’ve been speaking to bet365 on and off for 5 years, but they’ve always had other priorities and now the time is right.”

  • What are the goals for bet365 working with Optimove? What are they looking to achieve?

Motti Colman: “Their primary driver was the desire to put their customer first.  In doing so they are looking to learn more about their customers and improve all the related KPIs.  The upshot of that will lead to increased customer loyalty.”

  • Do you think this partnership will impact the iGaming space as a whole?

Motti Colman: “Clearly bet365 investing time and money into MarTech will definitely have an impact. Despite all the M&A activity around them, they still remain the biggest brand in the industry and other companies definitely take note when they make big strategic moves.”

  • What’s next for Optimove in the industry? Is there room for growth still?

Motti Colman: “Despite our huge presence in the space, the area where we see the most opportunity is at the top end of the market.  It’s the traditional Tier 1s that are often a lot slower to adopt advanced technologies, but as we have shown with this collaboration, if an operator is open minded to the possibilities that exist, we can dramatically enhance their customer marketing capabilities.”

Optimove will be exhibiting at SBC Barcelona, September 21-22, Stand F7.

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Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame

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Online casinos are in a race to meet the growing demands of players, but many operators are being left behind. Slow payment systems, high transaction fees, and outdated software are limiting growth and hurting the player experience. But with the right tools, operators can break free from these limitations and create fluid, player-first experiences.

Bar Konson, Chief Business Development Officer at NuxGame, offers solutions that many operators have been waiting for. With NuxGame’s crypto-ready turnkey platform, operators can quickly solve common issues and roll out future-forward digital casinos that appeal to modern players. The crypto market is growing fast, with an expected $5 billion by 2030. Find out in this interview how making the most of crypto can take your casino to the next level and leave competitors behind.

The impact of crypto in iGaming is undeniable. Bar, do you believe Bitcoin is here to stay, or are we just seeing the beginning of a temporary trend?

The truth is, Bitcoin and crypto are here to stay, and it’s not just a “cool new thing” for players. They offer fast transactions, more security, and a level of transparency that players are increasingly looking for. The iGaming scene is modernizing, and those who aren’t adopting crypto solutions are definitely going to fall behind. You don’t want to watch everyone else pass you by.

So how does NuxGame support the crypto trend? What makes your platform stand out in this fast paced environment?

At NuxGame, we’re not simply handing over a crypto solution and calling it a day. We provide a fully integrated crypto casino software solution that supports multiple cryptocurrencies, but more importantly, we’re here for you every step of the way. Our customer service managers understand that each operator has unique priorities, so we work closely with you to make sure that everything works exactly the way you want it. The dashboard shows everything in real-time, while players get quicker transactions and a better overall game. And the best part is that you’re not left alone with the system integration. Our team is always ready to make your operations work exactly how you want.

I know you’ve got a lot of experience with turnkey solutions. What makes NuxGame’s turnkey casino solution a perfect fit for operators looking to add crypto into their business?

The whole idea behind a turnkey casino solution is to give operators everything they need to go live as soon as possible. When you add crypto, that means offering everything from crypto-friendly payment systems to blockchain-backed gaming for transparency and security. But the important part is that it’s not merely about putting a “crypto” label on your website and leaving it at that. We provide full integration with multi-coin support, crypto bonuses, and even real-time analytics. For operators, it’s the peace of mind that comes with knowing that upon making the switch, everything works — and it works fast. No waiting, no stress, just a revenue-boosting crypto experience. And you’ll be seeing profits in no time. Because you’ll get the tools to start engaging players immediately.

Bar, let’s talk about the notable transition from traditional casinos to online. Are operators who come from land-based casinos jumping on the crypto train? How are they adapting?

Absolutely! A lot of traditional operators are taking their first steps into the online scene and realizing crypto’s impact in it all. They already have local brand recognition, and now it’s time to take that trust and build it online. The great thing is, with crypto, they don’t have to worry about those annoying international payment delays or high fees. We help them adapt without the growing pains, offering localization for both payments and content. It’s basically taking what they already know and applying it to the online space: no need to rebuild everything. You’ve got your brand and audience — now let us help you go digital. It’s that easy.

One last thing: with all the changes happening in the iGaming space, especially with the crypto’s growing presence, what do you think operators should be focusing on in 2025?

2025 is all about speed and adaptability. Markets are moving at record pace, and operators who are stuck in the “perfect platform” mentality are going to miss the boat. Players expect fast, secure experiences, and with crypto, that’s what they get. But to keep up, operators need to launch fast, learn fast, and be ready to grow quickly. That means not over-complicating things: you don’t need to build from zero when you’ve got the right tools. With platforms like ours, operators can quickly adapt to trends, integrate new features, and focus on what really matters: delivering a fantastic player experience. The market’s moving, and those who move with it are the ones who win.

The post Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame appeared first on European Gaming Industry News.

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First SOFTSWISS Sportsbook Network Jackpot Hits €80,294.89

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SOFTSWISS, a leading global provider of iGaming software, celebrates the first Sportsbook Network Jackpot win, which occurred during one of the industry’s largest events – SiGMA Americas.

SOFTSWISS launched the first Sportsbook Network Jackpot with an initial prize pool of €35,000. The lucky player claimed the first Jackpot on 9 April, taking home a prize of 80,294.89 – more than double the initial sum. The winning bet was a combo bet placed on live events, with a stake of €166 and a total odds of 4.38. 

The Sportsbook Network Jackpot is underpinned by a progressive, cross-operator infrastructure that enables a shared prize pool across all participating brands. Clients using the SOFTSWISS Sportsbook could join this campaign without additional individual costs while offering a grand prize to their players. The setup ensures equal winning opportunities for all players, regardless of the operator they play with.

“This is a remarkable event for our team – not only because it marks the first drop of the Sportsbook Network Jackpot, but also because it’s happening here at SiGMA Americas. We can celebrate it together with our colleagues and share the joy with the lucky player.

I see big potential in the Network Jackpot in the near future. It’s still rare in the market, but it provides additional value and entertainment for players. We are happy to announce the launch of the next campaign and invite our partners to participate in it,” stated Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook.

“Our team has done significant work to make this event happen. Previously, the Network Jackpot was available only to SOFTSWISS casino clients. Now, we’re able to offer this solution to all operators on the market – including Game Aggregator clients, clients using third-party platforms, and even Sportsbook clients.

We’re proud to deliver this engagement solution and be part of this significant jackpot drop,” commented Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

The team is focused on providing the market with tools for engagement. Recently, the Sportsbook introduced Player Chat to enhance user engagement.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

 

The post First SOFTSWISS Sportsbook Network Jackpot Hits €80,294.89 appeared first on European Gaming Industry News.

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Week 15/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami. A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols.

Spinomenal lights up portfolio with City Heat slot

Ancient traditions meet exciting gameplay in Toutatis – the new tribal-themed release from hit software provider, Swintt, that sees players enlist the help of a powerful shaman to brew up potent concoctions that could boost their Free Spins winnings to up to 2100x! As the latest title in the provider’s ever-popular Premium line-up, Toutatis is a five-reel, 10-payline game that combines the simple gameplay of a classic land-based slot machine with an exhilarating bonus feature that can be extended up to three times for truly transformative prizes.

Swintt brews up a cauldron of wins in Toutatis

 

Push Gaming’s latest slot takes player favourite mechanics and blends them with a slot staple theme in its latest release, 10 Pharaohs. Players must brave the Pharaoh’s resting place and uncover untold riches via the beloved scatter pays mechanic. The excitement is elevated with the introduction of jackpot symbols that behave like regular versions but also award an instant prize, giving players more to aim for while ramping up the engagement.

Push Gaming expands the reelset and win potential in 10 Pharaohs

 

Inspired Entertainment, Inc., is thrilled to announce the release of Catch of the Day Extra Spins™ – the latest addition to the popular Catch of the Day™ franchise from Astra Games Studio. Now available in the UK LBO, B3 market, this new release builds on the franchise’s success with even more engaging gameplay. Catch of the Day Extra Spins is a captivating fishing-theme slot with a 5×3 reel layout and 10-win lines. Packed with thrilling features, this game offers players plenty of opportunities to reel in rewards.

INSPIRED LAUNCHES CATCH OF THE DAY EXTRA SPINS™

 

A powerful new slot sees Play’n GO revisit the world of Alador, Yasmine, and their enigmatic ally in 1001 Mystery Genie Fortunes. But peace in the Kingdom doesn’t mean all is as it seems… After overthrowing the villainous Zafar, the realm enjoys tranquillity under the rule of Sultan Alador. However, the Genie who helped secure victory has vanished into the Oasis – and whispers tell of a chest brimming with unpredictable power. This 5-reel, 20-line slot invites players to explore what secrets lie within.

The Genie Returns in 1001 Mystery Genie Fortunes from Play’n GO

 

Reflex Gaming, the omni-channel gaming supplier are back in the sands of Egypt with Anubis II DoubleMax™, an exhilarating sequel to the hit title Secret of Anubis Doublemax, developed in partnership with Yggdrasil.  Set against the majestic backdrop of ancient tombs and golden treasures, Anubis II DoubleMax™ invites players to take on a thrilling 5×3 reel journey where wins pay both ways – from left to right and right to left – giving double the chances to land a prize.

Reflex Gaming unearths epic win potential in Anubis II DoubleMax™

 

Evoplay has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape. Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations. This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.

Evoplay strikes gold with new release Rush Riches

 

Kendoo has launched Pig Up, a playful and energetic game packed with Hold and Win mechanics and surprise-filled gameplay. Played on a classic 3×3 layout, Pig Up introduces an Extra Reel feature that expands the grid during the Bonus Game, unlocking enhanced win potential and dynamic reel interactions.

Kendoo strengthens Hold and Win portfolio with Pig Up

 

Step into a springtime fairytale with Easter Classics—Booming Games’ festive twist on a beloved classic. This 5×3 slot with up to 20 paylines brings all the charm of Easter bunnies, blooming meadows, and colourful eggs, wrapped in the timeless feel of a traditional fruit machine. Stacked symbols fill the reels, boosting your chances for sweet wins whether they land fully or partially.

 

The highly anticipated Dollar Storm slot is back, and it’s better than ever! Originally released in 2017, this fast-paced, 5×3 slot game is returning to Slotland and Winaday, now with its premiere at CryptoSlots. With newly added features, this revamped version promises to deliver bigger wins. Dollar Storm remains a fan favorite since its launch, offering 20 paylines and a bet range from $0.40 to $10, making it accessible for all types of players.

 

The post Week 15/2025 slot games releases appeared first on European Gaming Industry News.

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