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“PlayMyWay” Launches at Encore Boston Harbor

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The Massachusetts Gaming Commission (MGC) in partnership with Encore Boston Harbor (EBH) and GameSense launched “PlayMyWay,” a voluntary budgeting tool available on electronic games at EBH. PlayMyWay is designed to allow Wynn Rewards players the ability to monitor the amount of money they spend, and to support their decision to continue or stop play. PlayMyWay is an innovative budgeting tool currently available to patrons at Plainridge Park Casino, MGM Springfield and now accessible at EBH.

PlayMyWay is an optional benefit for Wynn Rewards players, which allows them the opportunity to personalize their play by setting a budget before they begin gambling.

“Encore Boston Harbor has collaborated with the Massachusetts Gaming Commission, the Massachusetts Council on Gaming and Health and GameSense, to develop responsible gaming strategies since day one,” said Jenny Holaday, president of Encore Boston Harbor. “PlayMyWay is a natural extension of those efforts, empowering our guests with new technology to proactively manage their playing decisions.”

PlayMyWay is intended to help players make decisions about gambling, allow them to monitor and understand their playing behavior in real time, and support their decisions.  The PlayMyWay program is the latest tool added to MGC’s wide-ranging and unique responsible gaming framework known as GameSense.

“Providing players with all the necessary information and resources available will help them make well informed decisions about their gambling, including when to stop and how much to spend,” said Mark Vander Linden, MGC’s Director of Research and Responsible Gaming. “PlayMyWay supports informed player choice by giving people the opportunity to set a budget before they begin, and then reinforcing that decision through the gambling session. We’re thrilled that this tool is now available at each Massachusetts casino.”

Patrons at EBH can sign up for PlayMyWay by inserting their Wynn Rewards card into any slot machine, electronic game, or at the PlayMyWay Kiosk at the GameSense Info Center. Card holders will be prompted to choose a voluntarily daily, weekly and/or monthly budget to track their spending at EBH. Once enrolled, patrons will receive automatic notifications as they approach and reach the budget they set. If a player continues to play, notifications will be received at 25% intervals. This program is voluntary, and a player can un-enroll or adjust the budget at any time.

“Responsible gaming is always front of mind in all the work we do at the Massachusetts Gaming Commission, and PlayMyWay is another tool to help patrons keep their gambling safe and fun,” said MGC Chair Cathy Judd-Stein. “Encore Boston Harbor has embraced this program as a tool that can help their customers. The launch of PlayMyWay at Encore Boston Harbor marks a completion of the MGC’s goal of offering a uniform platform for slot machine players to set a budget and track their play at any Massachusetts casino.”

PlayMyWay was originally rolled out as a pilot program at Plainridge Park Casino in 2016 and recently at MGM Springfield in April 2022. Now a fixture at both properties, PlayMyWay currently has nearly 32,000 patrons enrolled between the two properties. PlayMyWay at EBH is a custom-designed application developed by IGT. The integrated play management software utilizes a simple, easy to understand interface that includes graphics to aid players.

Patrons who are interested in learning more about the program are encouraged to visit the GameSense Info Center inside EBH to talk with a GameSense Advisor about the program.

“For many, gambling can be a fun form of entertainment, but much like other fun activities, it’s easy to spend more time playing than originally intended – and as a result, exceed your entertainment budget,” said Marlene Warner, Executive Director for the Massachusetts Council on Gambling and Health. “PlayMyWay allows players to voluntarily pre-commit to a spending budget and then adds helpful transparency to their spending in real-time, empowering them to make informed and healthy choices.”

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PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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