Granary Way Media LLC (Granary Way) today announced a partnership with Betfred USA Sports (Betfred) naming the sportsbook as it exclusive sponsor for the Turnpike Sports® Professional Football Picks segment. Granary Way will feature Betfred branding and game lines each week during the NFL season as part of its telecasts distributed on SmartTV outlets and its audio broadcasts.

“Turnpike Sports® has a long history of producing fantastic content, and we couldn’t be happier about Betfred being the title sponsor of the Professional Football Picks segment,” said Bryan Bennett, COO, Betfred USA Sports. “We look forward to working with the Turnpike team throughout the upcoming football season.”

“Granary Way is excited to be working with Betfred on this upcoming NFL season for Turnpike Sports®,” said Douglas E. Weischadle, Esq., COO of Granary Way. “Betfred is a legendary brand in the sports betting industry, and we are proud to be a part of their continued expansion in the US.”

The deal was facilitated by Stephen Crystal and SCCG Management.

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U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states 

Paysafe, a leading specialized payments platform, announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet¹ for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

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Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.  For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”