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The Making of Champions: How top-notch companies in India are leading the sports movement

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3 years ago

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India is a diverse land, full of talented individuals in all walks of life. In the recent years, Indian sportspersons have outshined their competitors at various international events. From Mirabai Chanu and PV Sindhu to Chopra, athletes from the country have proven their mettle in their respective sports.

Their success comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organizations in the country. On the occasion of National Sports Day, we bring you some of the biggest companies in India which have time and again fueled Indian sports talent to achieve more through their various initiatives.

MG Motor India

MG Motor has a rich legacy of supporting sportspersons, which the company has continued in the recent times through various partnerships with budding talent in sports. In association with The Vadodara Marathon, MG Motor India presented a personalized Hector to Paralympian Bhavina Patel, who bagged a silver medal at the 2020 Tokyo Paralympics. The company also roped-in para-athlete and Arjuna Awardee Deepa Malik to be the voice of the personal AI assistant in its SUV, MG Astor. The company is also known for recognizing budding female sports talent and showcasing its support to player like golfer Tvesa Malik, athlete Rupal Chaudhary, hockey player Khushboo Khan, and any many more.

Mobile Premier League

Mobile Premier League (MPL) is the world’s leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games.  As an industry leader, MPL continues to support VS Rathanvel, a young chess prodigy. Rathanvel began playing chess at the age of seven and became a grandmaster at the age of ten. In 2011, he was ranked third in the world under-10 category. This partnership has enabled Rathanvel to compete in international events and earn recognition on a global scale. MPL’s ultimate aim is to democratise gaming and esports across the country, by giving gamers a platform to compete with the best and monetise their skills. Founded in 2018, MPL hosts millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America.

Adidas

Footwear and accessories giant Adidas launched a new product aimed at making sports convenient for menstruating sportspersons. The new TechFit Period Proof Tights are the company’s way to ensure that teenage girls and women in sports do not give up on their dreams just for the fear of period leakage. Adidas launched ‘Stay in Play’ to promote its latest innovation, and roped in Tokyo Olympics Silver-medalist Mirabai Chanu as the face of this campaign.

JSW

Steel giant JSW is known for its continued efforts towards improving the sports scenario in India. The group has time and again undertook projects to upscale the facilities for sportspersons. The flagship endeavour of the group, the JSW Sports Excellence Program, supports 49 athletes across four disciplines, including Olympic medalists wrestler Sakshi Malik and javelin-thrower Neeraj Chopra. The sponsor of the Indian contingent at the Tokyo Olympics, the JSW Group also presented the Tokyo medalists as well as their coaches with cash grants of up to Rs 1 crore.

Tata Steel

Tata Steel has a long legacy of supporting Indian sportspersons. Throughout decades, the leading steel company has provided assistance to numerous talented individuals and teams at different national and international sporting events. Many of India’s Olympics heroes have been employed by the Tata Group in a bid to support them with their training and other needs. An important chapter in the success stories of athletes like TC Yohannan, Mercy Kuttan and Lavinho Pinto remains the encouragement they received while being employed with the Tata Group.

 

India’s journey to excellence in sports is still a long one, but the country’s sportspersons have nevertheless made positive strides over the years. What they need is continued encouragement and support from all directions, which is something companies like MG Motor and Tata Steel are expected to continue providing.

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GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments

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4 days ago

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June 12, 2025

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GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.

GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.

“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.

Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.

GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.

“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.

The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.

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Ana Carolina Luna Maçães

Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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5 days ago

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June 11, 2025

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards

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5 days ago

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June 11, 2025

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The Esports Integrity Commission (ESIC) announced that Gamercraft has joined ESIC as a Platform Tournament Organiser Member, formally embedding ESIC’s Integrity Codes into its Terms & Conditions and Terms of Use.

As part of its membership, Gamercraft will:

• Integrate ESIC’s Anti-Corruption, Anti-Cheating and Player Conduct Codes directly into every user agreement.

• Work hand-in-hand with ESIC to manage integrity-related complaints and appeals, including reviews of platform bans, to ensure transparent and independent resolution.

As an esports tournaments platform, Gamercraft delivers skill-based competitive experiences powered by proprietary tournament formats and performance-driven systems. With its integration into ESIC, Gamercraft solidifies its commitment to competitive integrity by adopting the ESIC Integrity Programme across all its operations.

Gamercraft joins a growing list of distinguished international tournament organisers and stakeholders who rely on ESIC’s Integrity Programme to form the foundation for competitive integrity within their operations.

Stephen Hanna, CEO of ESIC, said: “We are pleased to welcome Gamercraft, Inc. into ESIC membership. As a tournament organiser operating in the fast-evolving space of platform-based esports competition, their adoption of the ESIC Integrity Program is a meaningful step toward upholding fairness and ethical conduct across online tournaments. We look forward to supporting Gamercraft as they continue to scale their efforts with integrity at the core.”

JJ Garcia-Rovira, CEO of Gamercraft, said: “At Gamercraft, integrity forms the foundation of fair competition. Joining ESIC formalizes our commitment to maintaining the highest standards across our tournament ecosystem. As we pioneer new formats in skill-based competition and esports, this partnership ensures our community can compete with complete confidence in the fairness and transparency of our platform. We’re excited to work alongside ESIC in elevating integrity standards throughout the competitive gaming ecosystem.”

The post Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards appeared first on European Gaming Industry News.

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