

Press Releases
UK betting technology supplier 20SHOTS accelerate funding with £400,000 raise at £5m valuation
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20SHOTS have geared up for the new football season in the UK by securing additional investment in a second funding round, including securing the backing of US VC Animal Capital
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New season will see new product rollout for popular Fantasy5 free-to-play fantasy football game, covering Champions League, Europa League and other European top flights
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Current growth trajectory sees Fantasy5 on course to recruit half a million players this season
20SHOTS, the UK technology supplier behind fast-growing free-to-play fantasy football game Fantasy5, have secured an additional £400,000 of investment at a £5 million valuation, with backers including Gen-Z focused US Venture Capital fund Animal Capital.
The American fund that counts social media stars Josh Richards, Griffin Johnson and Noah Beck focus on products that reach a new generation of customers. They have invested an undisclosed sum in 20SHOTS for the new football season, which will see the platform roll out its largest range of products added to its Fantasy5 game to date.
Fantasy5’s Premier League product, which uses a unique points system developed in-house based on fantasy football, offers cash prizes to winners who can successfully predict how well players will perform per gameweek.
Using their own risk management system and algorithmic trading software, the company will now look to supplement this with additional games covering the Champions League, Europa League and other top European leagues.
The roll out of additional leagues coupled with Fantasy5’s existing growth – bolstered last season by the recruitment of BoyleSports as its first tier one UK & Ireland bookmaker partner – keeps the game on course to break the 500,000 player mark.
Prizes for the additional leagues will remain at the standard £10,000 mark, as offered to Premier League players, and offer partners an increase in engagement and retention. 83% of players who played in the last four rounds last season have made an entry in the first two weeks. The investment in Fantasy5 also comes in advance of the Government’s highly-anticipated White Paper review of the gambling industry, which is likely to see traditional marketing practices come under scrutiny, creating additional need for operators to engage customers beyond traditional channels.
Jacob Kalms, co-founder and CEO of 20SHOTS said: “We’re pleased to welcome Animal Capital as investors as part of our most recent founding round which has raised £400,000 in capital.
“As demand grows in the ultra-competitive free-to-play space, we’re investing in our ability to quickly and seamlessly roll out products and games on a white label basis for a number of different partners across multiple divisions and competitions – with the ultimate objective of using the technology seamlessly across the most popular sports worldwide.
“Our growth model forecasts we will break the half a million player mark this season, with our scaling driving down the cost of acquisition for partners whilst maintaining our engagement, dwell and retention rates considerably above industry averages.”
He added: “Operators should also be considering how free-to-play and softer marketing funnels like those offered by games like Fantasy5 will help them navigate any changes thrust upon them by the upcoming gambling review. Whilst our audience is ultimately commercially valuable to any operator or affiliate, Fantasy5 remains a sustainable way to build a loyal audience over time.”
Marshall Sandman, Managing Partner of Animal Capital said: “In a crowded market of fantasy, free to play, and pay-to-play sports betting, 20SHOTS distinguishes itself with a best in class team and direction that has allowed the product to stand out distinctly and early.
“Their flagship game Fantasy5 is an early hit, their B2B relationships are uniquely positioned to make this an exciting asset and their ability to resonate and be sticky with a younger audience are all reasons why we were excited to be on the journey.
“Jacob the CEO and his team have conviction and direction, and they will continue to prove why they deserve to be big fish in this pond!”
Latest News
GR8 Tech Turns Up the Heat with Limited Edition Drop

GR8 Tech debuts its limited-edition sports apparel and accessories drop: Fight for Greatness. Inspired by the champion mentality of Oleksandr Usyk and his Ready to Fight platform, the collection channels the same high-performance culture of those who thrive under pressure, move with purpose, and execute without compromise.
FIGHT to PERFORM—this single idea behind the collection reflects the heavyweight mindset GR8 Tech and Ready to Fight share: progress and success are earned, not gifted. It is the thread that ties together performance, purpose, and ambition across each item in the drop.
“Fight for Greatness is a statement of how we operate at GR8 Tech and how we see the world. We spent over three months shaping this line, from the first sketch to the final stitch. Behind each of the 15 items is the work of more than 20 passionate people who brought their creativity, expertise, and belief in the message to life. We didn’t just design clothes, we translated a culture of performance into gear you can wear,” said Iryna Ilchanka, Creative Lead at GR8 Tech.
Explore the Collection
Fight for Greatness line blends elevated style with uncompromising performance. From soft-touch tees and premium hoodies to moisture-wicking sport sets and precision-cut boxing gear, each piece balances everyday comfort with functional power. Accessories like ergonomic hydration bottles and high-tech protective mouth guard round out the lineup.
The collection reflects its core dualities: casual wear meets cutting-edge innovation, minimalism pairs with bold statements, and style integrates with utility. Built to move under pressure, each piece reflects the mindset of champions—where style meets strategy, and performance never lets up.
Join the Heavyweight Club
The Fight for Greatness collection is part of GR8 Tech’s Heavyweight Club—a community for iGaming professionals who lead under pressure, deliver consistent performance, and scale with purpose.
“We believe lasting success is built on partnership, not just products. The Heavyweight Club brings that to life—a space where iGaming leaders collaborate, innovate, and raise the bar together. The Fight for Greatness collection reflects that same mindset. For us, performance is culture—and it shows in everything we do, right down to what we wear,” said Viktor Ishkov, Head of Global Marketing and Strategy at GR8 Tech.
🥊 Make a statement—wear the mindset like a champ.
The limited-edition drop is available online and will be showcased at iGB L!VE London, July 2–3, 2025.
Visit GR8 Tech at booth U34 to see the collection, connect with the team, and join the movement.
The post GR8 Tech Turns Up the Heat with Limited Edition Drop appeared first on European Gaming Industry News.
Latest News
Inspired Expands Netherlands Footprint with Starcasino Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced the launch of its top-performing iGaming content in the Netherlands with Starcasino, an established online casino and sportsbook brand in Belgium, and that is now expanding into the Dutch market.
Following its success in Belgium, Starcasino is rapidly expanding its footprint in the Netherlands’ iGaming market. The partnership provides Starcasino access to Inspired’s top-performing titles, offering Dutch players an enhanced online casino experience driven by Inspired’s high-quality iGaming content, which has demonstrated proven results.
Through this collaboration, Starcasino’s Dutch customers can now enjoy a wide range of Inspired’s most popular titles including high performers such as, Big Bonus™, Stacked Fire 7’s™, Big Piggy Bank™, Golden Winner™, Big Bonus Booster™ with additional game launches planned throughout the year.
“We’re thrilled to bring our best-in-class games to Starcasino as they grow their presence in the Netherlands,” said Claire Osborne, VP of Interactive at Inspired. “Our proven content resonates strongly with European audiences, and we’re confident it will support Starcasino’s momentum in this exciting and competitive market.”
“Partnering with Inspired is a major step in our Dutch expansion,” said Pieter van den Bos, Director at Starcasino. “Inspired’s diverse portfolio, featuring seasonal favourites, unique mechanics and classic themes, will greatly enrich the gaming experience for our players. This launch underscores our commitment to growth in the regulated Netherlands iGaming space.”
The post Inspired Expands Netherlands Footprint with Starcasino Partnership appeared first on European Gaming Industry News.
EveryMatrix Press Releases
SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await.
Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.
With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting.
The heart of the game lies in the Coin Avalanche mechanic, triggered when the goddess Fortuna symbol lands on both reels 1 and 6. Coins start cascading onto the reels, and players who are lucky enough to fill entire rows, or the entire screen, will win special jackpots including the Grand Jackpot.
Landing four Bonus symbols triggers a Free Spins bonus, where Coin and Thunder symbols make the positions hotter, multiplying the coin’s value. Players can also collect diamonds during this mode. If the goddess Fortuna deems a player worthy and allows them to collect five diamonds, they win the Grand Jackpot.
Fortuna Gold is available now through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins, leaderboards, and tournaments, and can be integrated with EngageSuite, the all-in-one player loyalty solution.
The slot was developed by Fantasma Games, a game studio EveryMatrix acquired in October 2024.
Bjorn Sjoberg, COO, SlotMatrix, said: “Fortuna Gold is a heavenly example of the kind of content we always aim to deliver. It is visually stunning, with highly engaging mechanics and a global appeal, designed and delivered by our talented games team. We can’t wait to show you even more in the months to come.”
The post SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels appeared first on European Gaming Industry News.
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