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PRAGMATIC PLAY REVOLUTIONISES LIVE CASINO SPACE WITH BOOM CITY
Pragmatic Play, a leading content provider to the iGaming industry, has expanded its Live Casino offering through the launch of the ingenious Boom City.
Boom City showcases a 6×6 grid, with players placing bets across the 36 squares, and wins being awarded through the roll of two dice. These can grant one of three bonus games, award an instant cash prize and enhance winnings further through a Power-Up feature where squares are randomly multiplied.
Throughout Boom City, instant cash prizes are displayed on the game grid – Bronze prizes award a 1x multiplier, Silver denotes a 2x prize, and Gold represents a 5x win while landing on a bust symbol results in an instant loss.
Boom City’s array of bonus games enhances its base game, where Boom or Bust challenges players to advance through levels with incremental risk and rewards. Also present are three features, including Level Up, Safe Value and Hyper Jump which increase the multipliers on offer or aid in the progression of additional levels. These revolutionary mechanics allow players to make decisions throughout play, increasing direct player engagement.
When players land on a Dice Battle square, they are provided with a choice between two battling dice, where each side will have three rolls to gain as high a number as possible, and the winning side will award the total of their winnings plus the losing dice’s cumulative amount.
The Lucky Drop bonus round provides six rolls of a dice with the player choosing one of six columns, and these are populated with increasing multipliers for each successive roll correlating to their chosen number.
Boom City’s popular game show format will be captured by 4k cameras using low streaming latency, with Pragmatic Play providing users with a detailed bet history and the opportunity to chat with an engaging host, along with other players and live support to create an appealing and entertaining experience.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Boom City offers various bonuses, features and outcomes that will appeal to both Live Casino fans along with those that typically enjoy our wider offerings.
“Its highly entertaining gameplay provides players with decision-making opportunities that further increase engagement and also offers a huge max win of 20,000x, all played out in a custom-built set that combined create a unique,
Latest News
Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE

The iGaming industry got a taste of heavyweight ambition at iGB L!VE London 2025, where GR8 Tech unveiled its Heavyweight Club—an exclusive community that takes domination in iGaming markets as seriously as world champion Oleksandr Usyk takes defending his undisputed heavyweight title.
“iGB L!VE London was the ignition point for the Heavyweight Club. We showcased top-tier tech and connected with operators ready to lead, scale, and dominate. The energy, the conversations, the demand for real performance confirmed what we’ve always believed: the iGaming industry is hungry for heavyweight solutions and GR8 Tech is here to deliver,” said Sergey Ghazaryan, GR8 Tech’s CRO.
Industry Response Points to Market Appetite
With increased competition making differentiation more challenging, speed-to-market pressure intensifying as new markets emerge, and technology debt from legacy systems hindering operators’ growth, the industry is at a critical juncture. In 110 meetings with the sales team and over 65 conducted demos, operator feedback consistently centered on these exact challenges.
This shift is evident across the ecosystem. Mariia Shmelova, CEO of Aff.Tech—GR8 Tech’s proprietary affiliate management platform—observed similar patterns: “One major trend is the demand for greater transparency and performance accountability. Operators want to see exactly what’s driving traffic, conversions, and ROI. That’s why we’ve been doubling down on data—not just analytics, but actionable insights that affiliates and operators can use in real time. We’re also seeing growing interest in multi-geo, multi-brand campaigns, and our platform is built to support those kinds of complex setups with ease. Flexibility, automation, and smart integrations are the future.”
The conversations revealed a clear understanding: champion ambitions require champion tools. Operators emphasized the need for high-performance solutions that deliver geo-specificity for local market domination and margin mastery that turns competitive pressure into profit advantage. The response highlighted how operators are seeking partners who understand that every champion needs exactly the right tools for their specific fight.
GR8 Tech’s approach resonated because it addresses this reality with three key solutions designed for different use scenarios:
- Hyper Turnkey, which delivers fully managed casino and sportsbook operations that scale with ambition;
- ULTIM8 Sportsbook iFrame with its lightning-fast integration and market-specific customization capabilities;
- Infinite Casino Aggregation, offering premium gaming experiences with an operator-first flexibility.
This comprehensive approach ensures every operator gets precisely what they need to overcome their unique market challenges and achieve championship-level performance.
Heavyweight Club Momentum Builds Toward Next Championship Round
The “Fight for Greatness” collection drew significant attention on the show floor. Attendees’ enthusiasm for the showcased apparel and accessories, paired with strong performance of the online store, confirmed that the Heavyweight Club resonates far beyond technology—it’s a mindset people want to embody and a philosophy they want to wear.
GR8 Tech’s AR experience featuring Oleksandr Usyk became a magnet for attendees, with over 80 participants stepping into the champion’s world in one of the most memorable activations on the show floor. Winners of the AR experience didn’t just walk away with impressive pictures—they earned tickets to witness Usyk defend his undisputed heavyweight title against Daniel Dubois this July.
Just as Usyk will defend his title at Wembley, the Heavyweight Club will continue its championship journey beyond iGB L!VE. The next epic edition awaits at SBC Summit in September, where the movement will expand with new challenges and opportunities for operators ready to dominate their markets.
Ready to fight for greatness? Connect with GR8 Tech and step into the ring.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE appeared first on European Gaming Industry News.
Latest News
Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence

Booming Games is pleased to announce the successful integration of its slot titles with Ivy Casino, one of the UK’s fastest-rising online gaming brands. The partnership marks an exciting milestone as Booming Games continues to gain traction across the UK market.
Ivy Casino players now have access to a growing portfolio of Booming Games’ titles, including the standout hit 64 Gold Coins Hold & Win. Known for its engaging mechanics and strong performance on some of the UK’s biggest platforms, Booming Games is quickly becoming a go-to provider for UK players seeking fresh, high-quality content.
Matt Attard, Account Management Team Lead at Booming Games, commented: “We’re thrilled to see our games now live on Ivy Casino, a brand that’s already establishing itself as a serious player in the UK market. Our titles, especially 64 Gold Coins Hold & Win, are designed to deliver excitement and engagement, and we’re confident Ivy Casino’s players will respond well to our growing portfolio.”
Mark Good, representing Ivy Casino, added: “Booming Games brings a fresh and exciting addition to Ivy Casino’s growing library. Their titles, especially 64 Gold Coins, have been getting great exposure across established UK brands, and Ivy Casino is pleased to now offer them directly to its players. It’s a great fit as Ivy Casino continues expanding the premium content available to its users.”
The integration is now live, with more titles expected to follow in the coming months as both teams collaborate to bring even more variety and innovation to UK players.
The post Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence appeared first on European Gaming Industry News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.
The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”
The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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