Asia
Global Esports wins India’s first-ever televised BGMI Master Series Tournament 2022!
NODWIN Gaming’s three-week-long premier television tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series that was broadcast on Star Sports 2 on primetime starting June 24, has concluded in a grand final event on July 17, 2022. Global Esports was crowned the champion of this series following an edge-of-the-seat match between the top teams like Team GodLike & Orangutan. The winner was awarded the BGMI Master Series trophy, INR 25 lakh as prize money, and took home the new Hyundai VENUE. The tournament had an overall prize pool of INR 1.5 Cr.
The winner was announced after the three-week-long tournament’s exciting and long-drawn five-day grand finale. The tournament finals saw teams give a tough fight and pull all stops to dominate the leader board with an eye on the trophy. The season also saw lesser-known teams like team Insane Esports and Chemin Esports excel and make an impression.
“What a series this has been for NODWIN Gaming, for the community and for our partners on the whole! We’ve been able to place esports right in the upper echelons along the likes of several big league traditional sports like cricket, football and tennis. This tournament is a game-changer for every aspiring gamer out there. My heartiest congratulations to Global Esports who’ve raised the bar of professional gaming with their skillset and focus. Each team played like true champions till the very end. I’d also like to thank all our partners Star Sports, Spotify, Swiggy, Loco, Glance Live, Wings, Gillette and Hyundai who instilled their faith in our vision and drove this event to mass success. Onwards and upwards from here,” said Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming.
KING, an Indian singer, and songwriter performed his latest releases Baazi and Sinner on the sets of BGMI, courtesy of Glance and Warner Music India to get players grooving to his music and pumped up for their next battle. Television host, Jatin Sapru, presented the last two days of the competition.
“Gaming has become an entire culture in itself which is representative of participation in a cultural phenomenon that has reached a scale that you simply cannot ignore. It is no longer super-niche but very much a part of the mass culture. This is one sport where we have looked to partner with NODWIN to build something from the ground up. Here, we have not just acquired the rights. We invested in both resources and efforts. When we do this, we do it with the ambition of building something that will reach a certain scale. We are delighted that our hypothesis is being proven right that a popular game when converted into a marquee sporting property will attract millions of viewers,” said Sanjog Gupta, Head of Sports, Star & Disney India.
“As a progressive brand, Hyundai shares strong synergies with various Sports across the globe and it gives us immense pleasure to be an integral part of the e-sports bandwagon. We are delighted to be associated with BGMI Masters Series organized by NODWIN Gaming. The new Hyundai VENUE personifies the aspirations of Gen MZ customers, elevating their experience through everyday dynamism, exciting performance and hi-tech features. Being one of the largest automobile manufacturers in India, a large part of our customers belong to the Millennial and Gen Z age group, who draw strong associations with esports and spend significant time engaging in such activities. Realizing their interests and to fuel the passion for E-Sports, we are bringing a Lit extravaganza to this series by presenting the new Hyundai Venue to the winner,” said Virat Khullar, AVP & Group Head, Marketing, Hyundai Motor India.
“Spotify aims to bring the best in audio to gamers, creating experiences wherever they play and however they choose to listen. Our partnership with NODWIN for BGMI Masters Series 2022, is an exciting opportunity to advance that goal in India. Specifically, for the tournament, we have curated the Top Gaming Tracks India playlist for those who wish to get in the zone before a match, and have featured top BGMI gamers in The Mythpat Podcast (a Spotify Original), talking about match strategies and tactics. This is just the start of our partnership with BGMI, stay tuned for more to come!” said Neha Ahuja -Head of Marketing at Spotify.
“We have seen the power of the esports community come alive on Loco yet again, with the BGMI Masters Series alone garnering nearly 100 million views and the finals achieving a new platform record of 2.5 lakh concurrent live viewers. As the pioneer and largest investor in the Indian esports and live game streaming ecosystem, Loco has empowered all stakeholders involved and has provided a strong financial backing for the community to grow. Esports is set out to become the sport of the masses in India and we are proud to provide opportunities for viewers and creators on our platform as we continue to democratize gaming entertainment and turbocharge fan experiences!”, said Ashwin Suresh, Founder, Loco.
“Over the last year, Glance has made significant endeavors to bring premium eSports to users right on the lock screen of their smartphones. We are delighted to share that over 25 million consumers in India have discovered and watched BGMI masters on Glance. We hope that the combined reach BGMI Masters has achieved through TV and lock screens makes this a watershed moment for esports in India as she aims to become an esports powerhouse, especially ahead of the launch of esports at the next Asian Games,” said Yashashvi Takallapalli, Vice President – Gaming, Glance.
“Swiggy has been looking at interesting ways to engage with the gaming TG. The opportunity with BGMI Masters Series gave us a chance to do that at scale. We have done some interesting integrations during the series such as owning the “Winner Winner Chicken Dinner” segment in addition to having live delivery activations in the studio. We also ran a contest wherein we gave away 100 free Swiggy dinners on a daily basis, through QR code ads that we ran during the course of the series.” said Saurabh Nath, AVP Brand.
Commenting on the finale, Vijay Venkateswaran, Head of Sales and Marketing, Wings said, “The BGMI Masters has drawn to a close and what a journey it has been. Intense seems an understatement. Congratulations to Global Esports. A roller coaster ride if there ever was one. Props to all the teams who have participated and gave their best. It was an entertaining spectacle from the start to finish. Wings is proud to have partnered with NODWIN Gaming to produce such a huge show of talent and skill. We are immensely overjoyed that we are part of a project that celebrates gamers in all its glory. Here’s to more such ventures that push the horizons of gaming.”
The first-ever televised BGMI tournament was a collaboration between NODWIN Gaming and Star Sports. Glance Live and Loco enabled the digital distribution of the tournament. The series was broadcast in Hindi, Tamil and English.
The total prize pool for the tournament was INR 1.5 crore to be distributed among the winning team, the weekly winners and the top performers.
Performance awards for the finals:
- The Eliminator Award – Most finishes – Goblin from Team Soul
- The Cruiser Award– Most walked distance – Robinū from team Chemin Esports
- The Damager Award – Most Damage – Jonathan from GodLike
- The Dost Award – Most Assists – Nakul from Global Esports
- The Saviour Award – Most Revives – Hector from Team Soul
- The Doctor Award – Most Heals – Destro from Chemin Esports
- The Tapatap Award – Most Headshots – Goblin from Team Soul
- The Survivor Award – Most Survival Time – Driger from Orangutan
- The Motorhead Award – Most Vehicle Distance – Ash from Orangutan
- The MPV Award – Most Finishes – Jonathan from GodLike
- The Hunger Cure Awards – Most WWCD – Orangutan
The BGMI Master Series has broken all viewership since it went live, clocking over 1.2 million impressions surpassing the impressions of Australian Open Day 1, French Open Day 1 and UEFA CL Semi-Finals! The series clocked 12.3 million views through the first eight days of broadcast on TV.
The tournament was digitally distributed by the leading live streaming and esports platform, Loco and lock screen app Glance Live. The finals on Loco garnered more than 3.6 million views with peak concurrent live viewers crossing 2.5 Lac while Glance crossed 1.7 million viewers. The tournament was also viewed by over 25 million consumers on their smartphone lock screen with Glance.
Asia
Former Thai Police Chief Torsak Faces Investigation for Bribery
Thailand’s National Anti-Corruption Commission (NACC) has initiated an investigation into former Royal Thai Police commissioner-general Pol General Torsak Sukvimol and seven others for alleged bribery linked to illegal gambling operations.
According to Thai media, this decision follows accusations that Torsak demanded money and assets from 18 gambling websites and other illicit businesses during his tenure as national police chief from October 2023 to September 2024.
NACC secretary-general Sarote Phuengramphan stated that sufficient evidence, including witness testimonies, has been gathered to justify the investigation, with the commission overseeing the inquiry.
In addition, the NACC is examining separate allegations against former deputy national police chief Pol General Surachate Hakparn, who is accused of accepting bribes from gambling sites and involvement in money laundering. Sarote indicated that more information is needed before proceeding with this case.
Torsak had been suspended in March due to conflicts with Surachate but returned to duty in June until his replacement by Pol General Kitrat Phanphet on October 1. Surachate, known as “Big Joke,” was removed from his position by royal command.
The post Former Thai Police Chief Torsak Faces Investigation for Bribery appeared first on European Gaming Industry News.
Asia
DigiPlus Celebrates Double Victory at the Asia Pacific Enterprise Awards
DigiPlus Interactive, the brand behind popular gaming platforms BingoPlus, ArenaPlus and GameZone, announced its double recognition at the Asia Pacific Enterprise Awards (APEA) 2024. DigiPlus was honoured with the Corporate Excellence Award and the Fast Enterprise Award, reinforcing its role as a leader in digital entertainment.
The awards ceremony, held on December 11 at Hilton Manila, celebrated businesses and individuals who have demonstrated exceptional achievements, leadership and innovation. The Corporate Excellence Award recognises DigiPlus’ commitment to sustainable growth, innovative leadership and exemplary business practices. The Fast Enterprise Award acknowledges the company’s rapid growth and adaptability in an ever-evolving and competitive market.
“DigiPlus was born from a vision to redefine digital entertainment in the Philippines. This recognition is a celebration of the incredible passion, ingenuity, and dedication of our team. It is also a tribute to our stakeholders, whose trust empowers us, and the communities we serve, who inspire us to continue pushing boundaries and elevating entertainment experiences for all,” said Celeste Jovenir, VP of Investor Relations, Corporate Communications and Sustainability.
The post DigiPlus Celebrates Double Victory at the Asia Pacific Enterprise Awards appeared first on European Gaming Industry News.
Asia
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
The Indian video gaming and esports industry witnessed exponential growth in 2024, breaking into the mainstream. According to the recently published ‘India Gaming Report,’ the Indian pure-play gaming industry is valued at INR 6,715 crore and is on track to grow at a CAGR of 24%, reaching INR 10,487 crore by 2026. With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down.
This year was marked by several historic milestones. India showcased its esports prowess on the global stage by securing a silver medal in Tekken 8 at the BRICS Esports Championship and a bronze medal in eFootball at the Asian Esports Games 2024. Adding to the excitement, the International Olympic Committee’s announcement of the Olympic Esports Games 2025 has opened new doors for India to achieve further international acclaim in esports.
Government and state support for the industry also saw remarkable growth. The Union Cabinet announced the establishment of the National Centre of Excellence for AVGC-XR in Mumbai, while the Ministry of Information and Broadcasting is backing the inaugural WAVES Esports Championships 2025. States like Bihar introduced esports tournaments in schools, and Meghalaya became the first Indian state to sponsor an esports team. Nagaland also joined the momentum by hosting its first esports tournament, reflecting the growing grassroots movement across the country.
In addition to government initiatives, one of the industry leaders driving this transformation was NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports whose initiatives elevated Indian gaming to new heights. The company’s flagship esports IP, the BGMI Masters Series, not only brought esports to national television for the third consecutive year but also facilitated the entry of high-profile brands like Garnier Men and Android into the Indian esports ecosystem.
NODWIN Gaming also created one of the nation’s biggest youth entertainment events of the year by hosting DreamHack India alongside Hyderabad Comic Con. Internationally, the company acquired leading European esports company Freaks 4U Gaming and Turkey-based esports firm Ninja Global, while also partnering with the Global Esports Federation. Domestically, NODWIN Gaming expanded its footprint by acquiring Trinity Gaming and Comic Con India and collaborating with JSW Sports, reinforcing its position at the heart of youth entertainment.
Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming believes that in 2024, games became an integral part of the cultural zeitgeist, with creators and influencers amplifying their appeal among youth. The year witnessed significant strides in institutional support, with government recognition playing a pivotal role in legitimising esports as a sport.
“This rapid growth of gaming and esports has allowed NODWIN Gaming to evolve into a holistic youth-focused entertainment company. By focusing on curating entertainment platforms that go beyond esports, we have managed to build a comprehensive ecosystem that includes content production, event management, and community engagement, enabling us to connect with youth across multiple touchpoints. We believe that our philosophy of timeshare of mindshare has driven our strategy to reach audiences where they live, play, and engage, ensuring sustained growth and relevance,” he explains.
A significant highlight this year was the acknowledgment of the gaming industry by Prime Minister Shri Narendra Modi. For the first time ever, the PM met with leading Indian gamers like Animesh Agarwal (8Bit Thug), Naman Mathur (Mortal), and Payal Dhare (PayalGaming) to discuss the sector’s various aspects and its potential.
Creating even more history, S8UL Esports, India’s leading esports and gaming content organization, co-founded by Mortal and Animesh, completed a hat-trick of awards at the global Esports Awards, with Mortal also winning ‘Esports Content Creator of the Year.’ S8UL secured back-to-back victories at MOBIES 2024, with PayalGaming becoming the first Indian female to win ‘Streamer of the Year,’ further elevating India’s global esports reputation.
“2024 was a landmark year for S8UL, filled with milestones that cemented our position as leaders in global esports. In the past year, esports has solidified its position as a mainstream cultural phenomenon. The distinction between competitive esports and gaming became clearer, helping audiences and stakeholders better understand the ecosystem. At the same time, esports, traditional sports, and influencer-driven content began working more cohesively, creating synergies that enhanced fan experiences and industry growth. Brands now view esports not just as a sponsorship opportunity but as a platform for deep, authentic engagement with Gen Z and Millennials. This evolution underscores the industry’s maturity, making esports a dynamic and indispensable part of modern culture,” states Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
While India has long been a mobile-first gaming market, 2024 saw developments aimed at diversifying the landscape, with CyberPowerPC, a global leader in custom gaming computers, making its debut in the Indian market. Along with its groundbreaking configurator tool, the company introduced the EZPC module, allowing gamers to build PCs tailored to their favorite titles.
CyberPowerPC recently demonstrated its commitment to expanding the PC gaming community by awarding two premium gaming PCs, each valued at over INR 1 lakh, to two gamers at one of India’s largest gaming festivals in Mumbai. The initiative aimed to showcase the potential of custom gaming PCs while fulfilling the dreams of these gamers for an unparalleled gaming experience.
Vishal Parekh, Chief Operating Officer, CyberPowerPC India, notes “2024 has been a year of unprecedented growth for the Indian gaming and esports ecosystem. Gaming has evolved into a mainstream cultural phenomenon, fueled by India’s expanding digital economy and government initiatives like ‘Digital India,’ which have provided fertile ground for the industry’s growth. The focus on Tier 2 and Tier 3 cities has unlocked new demographics, driving demand for high-performance gaming rigs. At CyberPowerPC India, we have strengthened our engagement with the gaming community through partnerships with esports organizations, and our focus remains on delivering systems that combine high performance with affordability.”
Another notable development in the Indian gaming sector was 88 Pictures, the Indian animation and VFX studio behind Emmy-winning shows launching its game development division called 88 Games. With three premium titles in development, the studio aims to showcase India’s rich folklore and history to a global audience. This aligns with Prime Minister Modi’s Independence Day call for Indian developers to make their mark internationally, positioning 88 Games as a leader in India’s growing presence in the global gaming landscape.
“In 2024, we witnessed a surge of homegrown studios and games, including our own, highlighting the immense potential for the industry’s growth. The rapid growth of gaming and esports has transformed them into viable career paths. Awareness has increased, not just about being a gamer or creator but also about the wide array of roles in the industry. While the industry is currently mobile-centric, there’s a massive opportunity in PC and console gaming. At 88 Games, we aim to fill this gap by focusing on premium titles for these platforms, contributing to a more balanced and diverse gaming ecosystem,” says Milind D. Shinde, Founder & CEO of 88 Games.
As the year closes, it is evident that Indian esports and gaming have not only grown but transformed into a cultural and economic powerhouse. Given the rapid pace of growth, the industry is all set to shape the future of entertainment both at home and on the global stage.
The post Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024 appeared first on European Gaming Industry News.
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