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FansUnite Signs Definitive Licensing Agreement with Welsh Bookmaker Dragon Bet

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FansUnite Entertainment has announced that it has entered into a definitive licensing agreement dated July 11, 2022 with prominent Welsh bookmaking services provider Lovell Brothers Limited, owners of Dragon Bet, to launch a new online sports betting platform, dragonbet.co.uk, powered by FansUnite’s Chameleon iGaming solution. The term of the agreement is three years.

Dragon Bet serves as the digital brand of John Lovell Racing, a prominent bookmaker in Welsh racing and gambling that began operations over 50 years ago and is currently active in 16 racecourses across Wales and the south of England.

As previously announced in April 2022, FansUnite will license its Chameleon white-label betting software to Dragon Bet for a new digital wagering portal that will include betting products that are customised for Welsh sports betting fans. Dragon Bet plans to grow a strong digital footprint in Wales and become the leading bookmaker within the region. And with Wales reaching the World Cup for the first time since 1958, the excitement around local sports is at an all-time high.

“We are pleased to enter into a licensing agreement with the Lovell family to build the online wagering platform for Dragon Bet. Given the growing popularity of online betting, the Lovells have created a new digital brand to deliver a tailored array of iGaming solutions, powered by our robust technology. Their rich history within the Welsh racing and betting community, coupled with their large customer network makes them a perfect fit for our Chameleon iGaming platform and we look forward to working with them,” Scott Burton, CEO of FansUnite, said.

“Our goal is to provide Welsh customers with seamless digital access to our flagship products. Throughout multiple decades, we have built a loyal customer base in Wales and we intend to deliver a comprehensive betting platform that is tailored to our customers’ preferences and engrained with our longstanding identity and culture. We are excited to see our brand launch on FansUnite’s platform,” David Lovell, Director and Co-Founder of Dragon Bet, said.

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ELA Games Partners With SlotCatalog to Expand Player Access

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A partnership to expand game visibility and access

ELA Games, an innovative game development studio, announces its distribution partnership with established content aggregator, SlotCatalog.

SlotCatalog is a leading independent slot database and content discovery platform, established in 2016. It has quickly become an authoritative source for players, operators and development studios as a centralised database with up-to-date game information and the latest industry updates.

ELA Games’ collaboration with the platform will make the studio’s rapidly growing portfolio of games more accessible to players and industry figures across the globe. Through SlotCatalog, players can now explore, compare and demo ELA Games titles, such as Joker Winpot, Cash of Gods and more. With intuitive organisation, rankings and detailed game breakdowns, SlotCatalog offers players an engaging space to discover new content, further boosting ELA Games’ visibility and reach.

Yaroslav Soloshenko, Business Development Team Lead of ELA Games, commented on the partnership, “This collaboration with SlotCatalog propels our reach and visibility to players, allowing us to showcase our high-quality content to a more diverse global audience. We’re proud to be hosted on one of the largest and fastest-growing player-centric and trusted platforms. Our partnership will help us grow and maintain our passion for developing engaging and unique gaming experiences.”

Maga Hallaiev, SlotCatalog’s Content Writer, added, “We’re thrilled to welcome ELA Games to SlotCatalog. Through SlotCatalog, players around the globe can now discover, explore, and enjoy their titles. All great content deserves visibility, and we’re happy to help showcase ELA Games’ growing portfolio to players worldwide.”

As ELA Games continues to expand and develop new, exciting titles, this partnership with SlotCatalog ensures that stakeholders, industry leaders and players can stay informed on the studio’s releases and innovations.

The post ELA Games Partners With SlotCatalog to Expand Player Access appeared first on European Gaming Industry News.

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Built to Lead: Digitain Brings Bold Vision to iGB Live

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Digitain is set to make a strong statement at iGB Live London 2025, presenting a bold new vision that reflects the company’s continued growth and innovation.

Digitain, a leading sportsbook and casino platform provider, is pleased to announce its participation in iGB Live London 2025, taking place on July 2-3. The company will exhibit at Stand M64, presenting its latest developments and highlighting its commitment to delivering scalable, compliant, and forward-looking technologies for regulated markets.

As one of the industry’s most trusted and awarded B2B suppliers, Digitain will use the event as a platform to meet with partners, share strategic developments, and introduce its latest advancements in Sportsbook, casino platform, virtual sports, and payment technologies.

This year’s participation will be marked by the launch of the company’s first-ever AI-generated campaign — a forward-looking vision that reflects Digitain’s ongoing investment in artificial intelligence and its role in shaping the future of iGaming experiences.

Ani Mkrtchyan, Chief Sales Officer, commented, “iGB Live is a key event for us to present not only our latest innovations, but also our strategic vision for the future of iGaming. As markets become more competitive and regulated, we’re focused on helping partners navigate this complexity with scalable, compliant, and forward-thinking solutions. We’re here to build meaningful, long-term partnerships through trust, agility, and innovation.”

Aregnaz Hakobyan, Digitain Group Chief Marketing Officer, added “This year’s ‘BUILT TO LEAD.’ slogan and our new AI-generated campaign reflect not only where Digitain stands today, but where we are heading. We’re focused on pushing creative and technological boundaries while staying aligned with the real needs of the industry.”

At the event, Digitain will share updates on its corporate roadmap, regulatory reach, and long-term product evolution, offering visitors a deeper look into how the company is shaping the next chapter of its legacy.

The team welcomes attendees to visit Stand M64 to explore strategic collaborations, connect with the executive team, and align on partnership opportunities across key markets.

The post Built to Lead: Digitain Brings Bold Vision to iGB Live appeared first on European Gaming Industry News.

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21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft

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21VIRAL, a leading games aggregator for the Central and Latin American market, has strengthened its expansion by signing an agreement with platform provider Virtualsoft

21VIRAL, a leading games aggregator for the Central and Latin American market, today announced a strategic agreement with prominent platform provider Virtualsoft, significantly strengthening its expansion across the region.

This collaboration will integrate 21VIRAL’s extensive portfolio of games into Virtualsoft’s platform, providing enhanced content options for operators across key Central and Latin American nations. Virtualsoft is a key supplier with a strong presence in markets including Ecuador and Peru, delivering innovative gaming solutions to a diverse range of operators.

Christoph Härtel, CEO of 21VIRAL, commented: “Partnering with Virtualsoft is a pivotal moment for 21VIRAL as we deepen our engagement with one of the world’s most rapidly advancing online gaming markets. Virtualsoft underpins numerous leading brands in the region, and integrating our GameConnector solution will allow swift access to their operational brands. We look forward to working closely with Virtualsoft’s talented team to deliver innovative and revenue driving gaming experiences.”

Alejandro Velez, General Manager at Virtualsoft, stated: “21VIRAL has a strong reputation for seamless integrations and profound expertise in the Latin American gaming market, making them an ideal partner for us. Together, we are streamlining operations and elevating the gaming experience for players, aiming to set new benchmarks for the industry.”

The post 21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft appeared first on Gaming and Gambling Industry in the Americas.

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