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Symplify enhances CRM solution for land-based casinos to accelerate US expansion

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Symplify, market leaders in CRM and AI cloud solutions, has enhanced its service for the land-based casino sector with focus on the North American market.

Symplify is introducing a suite of new products within one release following analysis of current market demand to accelerate growth within the newly regulated North American market.

The North American gaming market is rapidly transforming into a hybrid of digital and physical presence. Symplify’s latest release aims to harness this paradigm with its Geolocational campaign and customer journey starters. Partners are now in position to open dialogue with customers using physical location as a catalyst for messaging.

Geolocation starter enables brick and mortar casinos to launch their digital marketing journeys for customers who are physically in the venue. A casino now has the ability to make a seamless transition from physical to digital communication in real time.

Land-based and complementary to the Geolocation functionality is Symplify’s AI Engagement Optimizer. Here partners can engage with customers at physical premises using locational data. Combined with point of sale data means upselling is now possible in a real world setting. A typical example of this would be partners’ ability to now prolong customers’ stay at the live venue. Again, using real-time trigger messaging, the customer can receive incentive offers at the exact time that Symplify’s AI reveals that interest is waning.

An instance of this is providing a complimentary dinner voucher in an effort to affect the customers willingness to remain on site. The combination of this data, these campaign triggers and a multi channel campaign interface brings a new era of digitalisation to land-based casinos.

This extension of Symplify’s service has been synchronised with the SBC Summit North America where the CRM specialists will be showcasing the product (Stand #317) between 12-14 July 2022.

Symplify’s CEO Robert Kimber said: “As is so frequently the case with gaming, with a new market comes new opportunities and challenges. The enormity of the US market and the potential of “hybrid” marketing communication is incredibly exciting. Our new solutions provide our partners with even more scope to engage as the best possible moment with highly personalised messaging.”

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Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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iGaming Ontario Appoints Joseph Hillier as its New President and CEO

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The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.

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Blanka Homor Sales Director at Playson

Playson strengthens Ontario foothold with Casino Time integration

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Partnership accelerates supplier’s continued expansion across North America

 Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.

Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.

Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.

Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.

The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.

Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.

“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”

Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.

“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”

The post Playson strengthens Ontario foothold with Casino Time integration appeared first on Gaming and Gambling Industry in the Americas.

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