Latest News
The Pools launches Free to Play game for Women’s Euros
Footie 5 gives players the chance to correctly guess scores from the next five games to be in with the chance of winning a £25,000 jackpot prize
The Pools has launched its first ever game focused on women’s football to celebrate the 2022 UEFA European Women’s Football Championship.
With the in-form Lionesses hotly tipped for victory, the Pools is giving fans a chance to test their knowledge of the women’s game and win big with the free-to-enter Footie 5 game.
There’s a £25,000 jackpot to win – all players have to do to be in with a chance of netting a top cash prize is correctly predict the scores from five Euros fixtures.
Fans can use a unique fixture swap feature to personalise their Footie 5 selection and increase their chances of winning, and if they’re really confident they can go head-to-head with some of the biggest names in women’s football to try and Beat the Pundit.
They can even set up their own league with friends to compete against each other and discover who’s the smartest score predictor!
The new Footie 5 game will be the first time in The Pools’ 100-year history that women’s football has been in the spotlight.
Ex-England goalkeeper, now a pundit and Pools panel expert, Rachel Brown-Finnis and her former national teammate, striker Kelly Smith, are both cheering on the Lionesses as they bid to become Euro champions.
They say women’s football being teamed up with The Pools is another major milestone for the game – and a chance for experts, like them, to show what they know.
“The Pools is synonymous with football, and I remember watching and waiting every Saturday afternoon to see if I could get the score draws,” said Rachel.
“Now women’s football is on the radar, there’s a Pools game around the Women’s Euros and Footie 5 is so easy to win. With such a big jackpot, it’s a great way for women’s football fans to get involved.”
Kelly added: “It’s such an exciting time for women’s football, England have a fantastic squad of players, probably the best squad I’ve ever seen, and I can’t wait to watch them perform.
“Obviously the game has developed from when I first started playing to where it is now, over the past few years it’s become far more visible, so it’s absolutely brilliant to have The Pools on board.”
Lee Pinnington, Chief Marketing Officer at The Pools, said: “What better way to kick off the Women’s Euros than by giving our players the opportunity to predict the scores and have the chance of winning the £25,000 Footie 5 jackpot prize.
“This is shaping up to be such an amazing tournament, so we’re delighted to be playing our part in that and adding to the excitement for the fans.”
Latest News
Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
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Latest News
ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

Classic “Book of” theme meets the studio’s modern art and mechanics
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.
The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!
The game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”
John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.
John’s Book features:
- RTP: 94%
- Volatility: Medium
- Format: 5×3
- Paylines: 10
- Max win: 5,000x
- Free Spins with Special Expanding Symbols
- Retriggerable bonus rounds
The post ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt appeared first on European Gaming Industry News.
Latest News
QTech Games adds to its growing numbers with 77 Gaming

Emerging-markets leader expands its offering with new games from rising star
QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.
Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.
Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.
77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.
“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”
Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”
“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”
The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.
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