

Canada
In the United States, a New Championship Esports Qualifying Series Will Debut
The crypto, esports, and gambling industry has been growing at an equal pace over the past few years. Naturally, states try to invest as much as possible in these sectors. Especially in the Esports sector, almost all countries compete with each other.
The most important of these countries is undoubtedly the United States of America. The USA is preparing for a significant Esports initiative in the year 2022. In the statement made by the USEF, the United States Esports Federation, they stated that they have a plan to cover the whole country. They also announced at the USEF Esports industry conference that they are starting to develop national championship tournaments that could be the first of their kind.
In addition, USEF will run an incentive campaign to attract Esports players and fans from all over the country. Then, the USEF announced that it would launch national qualifiers to form the US National Esports team. It seems that the rise of Esports will continue in 2022.
We decided to evaluate the relationship between USEF and Esports in today’s article. We will also briefly touch on the reflections of the rise of Esports on the crypto and gambling industry. If you’re ready, let’s start.
Esports is Growing Rapidly Globally
As we mentioned at the beginning of our article, the esports, crypto and gambling industry continues to grow at an equal pace. Because these three sectors continue to create a different ecosystem by influencing each other. For example, different platforms that allow you to bet on esports using crypto, such as Thunderpick have started to emerge. No matter where you live, you can place bets on online Esports tournaments around the world. This also helps the Esports ecosystem flourish. Sponsorships, partnerships and many other agreements are making the sectors come alive.
Naturally, governments want to get their share from a sector where cash flow is very high. We can see the first example of this with the United States. They want to identify the best players by starting a national Esports qualifying process.
However, they also want to create a forensic and standard elimination system for National team selection. It is also within the scope of organizing many tournaments to discover the best of USA’s digital world. Especially the fact that these tournaments are on a national scale is of great interest to municipalities and venues in that region. Because we think that the economic activity in the regions belonging to the cities where major Esports tournaments are held will be positively affected.
There are also Esports related initiatives in some schools at the moment. Perhaps in the future there will even be lessons like how and why to start Esports in all schools. Regardless, the future of Esports seems to cover the entire system.
USEF’s Goals
USEF’s newly elected president, David Geddes, made a series of statements about the process at the Esports travel summit. Florida has called to attend the conference with the leading names of the industry to be held in Daytona Beach. While the conference was organized by the Esports Travel Summit, the company’s vice president, Jason Gewirtz, made the following statement:
“The Esports Travel Summit was designed to bring together stakeholders in the esports industry to help support the growth of in-person esports events,”
When he came to the partnership with the USEF, he continued his words as follows;
“the perfect example of the kinds of connections we are looking to foster with our event, since their approach to uniting stakeholders and growing a national team is the best of what we see in the future of esports events. We’re excited to offer attendees in Daytona the chance to meet them and hear more about their vision for the future.”
Comments by General Manager David Geddes
Given the partnership, Mr. Geddes from USEF is very optimistic about the new plans. He started his speech by referring to covid and then the Esports industry and continued his words as follows;
“We are very excited by the post-covid wave of interest to host in-person competitions, the esports industry is unifying just like other NGBs, such as USA Soccer or USA Climbing.”
He also added the following to his speech on establishing a national team for Esports;
“He went on to add, “I am so delighted when I think about how our nation’s esports competitors will face off to qualify for the national team – celebrity esports athletes will be made during our championship series of events.”
USEF has now stepped up the work for the Esports team that will form the entire USA national team. They are considering sending a team to the IESF Panama cup in Buenos Aires. Likewise, it appears that they have long-term plans to participate in the 2022 IESF World championship in Indonesia.
Final Words
We greatly appreciate initiatives such as the USEF and IESF that will accelerate the development of Esports. In addition, the growth of Esports enables the development of sectors such as crypto and gambling. The Esports industry is expected to grow up to US$1.62 billion in the coming years. Currently, according to current figures, this value was equivalent to US$ 1.084 billion by 2021.
In fact, let’s take a look at the biggest Esports tournaments of 2022. Then you can understand exactly what we mean.
It seems that in the future, investments in Esports teams and players will increase considerably. We may start seeing Esports internationally, even at the Olympic games. This sounds extremely exciting.
If you want to access up-to-date information about the Esports world, don’t forget to follow us. Goodbye!
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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