

Compliance Updates
UK’s Advertising Standards Authority Clarifies Content Marketing Rules for Gambling Advertising
The Advertising Standards Authority (ASA), the UK’s advertisement watchdog, has issued further guidance on the rules applied to “content marketing” of gambling services/products on social media and other digital channels.
The guidance was published as a “remit statement” responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”.
Questions were raised as to what extent ASA’s remit covers gambling communications displayed on social media through videos, blogs, posts or updates, that did not explicitly promote a brand, but were deemed to “stimulate interest in products or services”.
ASA stated that it had a “common understanding” with the UK Gambling Commission (UKGC) that all social media content published by licensed operators must comply with the standards and protections set by the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code).
As such, content created by licensed operators must ensure the protection of under-18s and other vulnerable groups from the potential harms associated with gambling.
Aware of the diverse range of content communications available to advertisers, ASA noted that it had a distinction in how it applies CAP rules to monitor content.
The guidance noted: “ASA regulates commercial communications in marketers’ own spaces online that are likely to have the effect of ‘selling something’; content that can reasonably be considered advertising.”
“For obvious reasons, it can’t regulate everything in the online space. One of the key exclusions – inspired in large part by the need to protect freedom of expression – is for editorial content.”
ASA warned that it considers the vast majority of content marketing to be “selling something,” therefore, requiring licensed operators to follow CAP Code gambling rules on under-18 protection and to ensure that content cannot appeal to youth culture.
Further CAP Code requirements applied to content marketing restrict under-25s from being featured in a gambling advertisement or prominent advertising role, as a new gambling advertising rule enforced by CAP.
ASA acknowledged that there is potential for some social media content to fall outside of its enforcement remit, in which it will consider complaints on a case-by-case basis.
In the limited scenarios where complaints about operators’ social media are deemed not to be within remit, the ASA will refer them to the Gambling Commission who will consider the content displayed within the boundaries of its Licence Conditions and Codes of Practice (LCCP) rules.
ASA concluded: “Ultimately, the message for operators is straight-forward – all consumer-facing social media activity must comply with the standards set out in the gambling section of the CAP Code.
“For consumers, this demonstrates ASA and the Gambling Commission’s continued commitment to work together to deliver joined-up and effective protections.”
Compliance Updates
New Report Details Current Situation of Online Gambling Outside the Licensed Market in Sweden

The Swedish Gambling Authority, Spelinspektionen, has released a new report detailing the current situation of online gambling that takes place outside the licensed market in Sweden. It contains a survey of the key players who engage in illegal gambling and their methods of reaching Swedish players.
The assessment is that the supply of unlicensed online gambling is large and relatively easily accessible. The Swedish Gambling Authority has developed methods to identify unlicensed gambling sites where Swedes play. It is a relatively small group of players, probably fewer than 5% of the total number of players, who demand games that do not have a Swedish gaming license.
Under current legislation, the Swedish Gambling Authority cannot intervene against all gambling sites that do not have a Swedish gambling license. According to the so-called targeting criterion, the authority can currently only intervene against gambling sites that target gambling customers in Sweden through, for example, marketing or that have gambling sites that are designed for the Swedish market.
“We welcome the ongoing investigation into the expanded scope of application, which is to be reported no later than 17 September this year. Despite the problems with the current scope of application, we believe that our interventions, where possible, are important and have an effect. It is therefore important that we continue our work to combat illegal gambling even during the ongoing investigation of the regulations,” said Spelinspektionen’s Director General Camilla Rosenberg.
The post New Report Details Current Situation of Online Gambling Outside the Licensed Market in Sweden appeared first on European Gaming Industry News.
Asia
Karnataka Govt to Introduce New Law to Regulate Online Betting and Gaming

The Karnataka government has announced that it will introduce a new law to regulate online betting and gaming.
Home Minister G Parameshwara said a committee of senior officials and industry representatives has been constituted and it has been given a month’s time to submit a draft of the proposed bill.
“I chaired a meeting regarding online betting and gambling yesterday along with the IT Minister. Representatives from the industry were called. There is nothing to regulate them so far. They have agreed to the introduction of a licence system and a regulation as per law,” he said.
The state government held a high-level meeting to discuss a legal framework for regulating online gaming.
IT-BT Minister Priyank Kharge said that the intent of the legislation is to curb online gambling, betting and games of chance, and protect consumers from fraud while supporting innovation and the sustainable growth of the skill-based gaming industry.
Karnataka is set to introduce a legal framework to ban gambling while permitting skill-based games following a model similar to that of Chhattisgarh.
Kharge said he held a detailed meeting with the state home minister, senior government officials, members of online gaming federations, and industry experts to discuss the proposed framework.
“The legitimate online skill-based gaming industry in India is a sunrise sector worth USD 4 billion, contributing Rs 12,000 crore in taxes and creating over 1.5 lakh jobs. Karnataka alone accounts for 25 percent of the market and contributes Rs 1350 crore annually in taxes, making it a key hub,” he said.
The minister also raised concerns over the growing underground market of offshore gambling and illegal betting.
“Alongside the legitimate sector, there is a parallel underground market that is expanding rapidly, posing risks such as predatory money collection practices, dubious shell companies, financial fraud, data breaches, and cybercrimes,” he said.
Kharge also held discussions with representatives of the E-Gaming Federation (EGF), the All India Gaming Federation (AIGF) and the Federation of Indian Fantasy Sports (FIFS) regarding their collaborative “Code of Ethics” for the industry.
The post Karnataka Govt to Introduce New Law to Regulate Online Betting and Gaming appeared first on European Gaming Industry News.
Compliance Updates
BC.GAME Upgrades to @bcgame Telegram Link for Unified Access and Increased Security

BC.GAME, a prominent cryptocurrency entertainment platform, announced the official upgrade of its Telegram group with a new link: https://t.me/bcgame. This shift represents an important step forward for the platform in terms of brand unification, community operations and user identification paths.
BC.GAME, one of the most active platforms in the crypto entertainment market, has a sizable user base spread across channels such as Telegram, Discord and Twitter. The Telegram community alone has millions of members from many critical areas. Behind each time zone, a committed group of gamers and community administrators keeps the community alive by sharing gaming experiences, uploading the most recent event announcements and assisting new users in swiftly integrating into the distinctive “BC community culture”.
Unifying the group link is both a way to make the platform’s design more consistent and a way to improve the user experience. It’s easier and faster for new players to remember t.me/bcgame than any of the other subdomain names. For current players, it means a clearer official entry point, which makes it less likely that they will run into fake groups.
The post BC.GAME Upgrades to @bcgame Telegram Link for Unified Access and Increased Security appeared first on European Gaming Industry News.
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