Connect with us

Canada

Play Globally and Sharp Proudly Announce Strategic Partnership

Published

on

 

Play Globally, Inc., a worldwide provider of free-to-play gaming innovations, announced their new partnership with the Sharp App, creator of the Sharp Academy and numerous sports betting and fantasy sports educational programs designed to help fans make informed decisions in the sports betting space. The agreement leverages the Sharp App’s extensive affiliate program which includes betting giants BetMGM, FanDuel, DraftKings and Caesars Entertainment, in conjunction with Play Globally’s upcoming LuckyFans app which utilizes contextual fan engagement and AI technology in a game relying on live sports action to determine the outcome of a fast-paced poker game.

The partnership merges two high value assets in the sports betting space to provide fans a new ability to learn the nuances of sports betting while simultaneously earning opportunities to win real money sweepstakes prizes in contests that are free-to-play.

“This agreement is exciting for Play Globally, the Sharp App, our brand partners and most importantly, our players, as we connect and align all the parties for a valuable user experience that also gives our players the ability to win big prizes,” says Stephen Dunham, Play Globally’s President/CEO. “Now Play Globally’s prize distribution can reach more fans of sports and gaming, particularly those who enjoy all the other educational benefits of the Sharp App ecosystem.”

“At the Sharp App we love partnering with innovators in the space and what better way to engage and educate new bettors than a free-to-play game like Play Globally’s upcoming LuckyFans,” says Jason Mezrahi Co-Founder and COO of Sharp Ev Inc. As Play Globally generates new users we can now direct them to the Sharp App, engage them within our community and bring our entire suite of tools and content to their fingertips.”

Continue Reading
Advertisement

Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

Published

on

edmonton-elks,-play-alberta-connect-on-new-partnership

 

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

Published

on

bclc-celebrates-its-40th-anniversary-with-new-scratch-&-win-that-lets-winners-give-back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

Published

on

random-state-obtains-ontario-igaming-licence

 

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending