Canada
Optimove Appoints Tara Bryant as Chief Revenue Officer to Accelerate Growth Across Markets
Optimove, the leading CRM Marketing Platform, announced today the appointment of Tara Bryant as the company’s Chief Revenue Officer. The selection is indicative of the company’s determination to bring in high-profile talent to support its rapid growth and ambitious expansion plans.
Tara has over 20 years of executive leadership experience leading companies, from start-ups to Fortune 500s, to well-documented success. Tara specializes in maximizing companies’ revenue, rapid assembly of strong, multi-channel sales teams, and successful, high-growth global companies in SaaS, technology, and e-commerce.
As Pipedrive CRO, Tara led the company to a 3x revenue increase in under two years, resulting in its acquisition by Vista for $1.5 billion, awarding it a Unicorn status. Tara was more recently CRO & COO at OpenTeams. Previously, Tara was Aurea Software’s Executive VP of Global Sales, VP of Sales at YouEarnedIt, and VP of Sales at BigCommerce. In addition, Tara fills a myriad of advisory and Board positions.
With a CDP at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine each customer’s next-best-action, eliminating the need for marketers to map every customer journey manually.
“We’re thrilled to welcome Tara to Optimove, to take on the Chief Revenue Officer role,” said Pini Yakuel, CEO and Founder of Optimove. “Tara is a superb addition to the team and will play a major role in the next phase of our growth. Tara’s extensive experience leading large organizations to fantastic performance is remarkable, and she’s just the right person to make our ambitious expansion plans a reality. We’re determined to keep bringing in extraordinary, high-profile outside talent to keep Optimove one step ahead of the pack and continue providing prospects and clients with the best CRM Marketing offering and service possible.”
“I’m excited to join Optimove to help lead the company through the next phase of its rapid growth,” said Tara Bryant. “In Optimove, I’ve found a company with next-generation, game-changing AI technology, strong momentum, and an excellent team. The core Optimove offering of personalization and orchestration of customer journeys at scale is key to any brand’s ability to prosper in the modern marketing landscape. I look forward to playing a major role in the company’s next big leap, which will undoubtedly be successful if the company’s recent growth is any indication.”
The hiring comes on the heels of the company’s recent high-profile appointments of Scott McNabb as VP Revenue, Americas, Jeremy Remus as Head of France, Peter Miles as Director of Sales, and Jeff Cleminson as Director of Client management.
Optimove is sponsoring and will be attending CRMC 2022 in Chicago, June 8-10.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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