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Optimove Appoints Tara Bryant as Chief Revenue Officer to Accelerate Growth Across Markets

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Optimove, the leading CRM Marketing Platform, announced today the appointment of Tara Bryant as the company’s Chief Revenue Officer. The selection is indicative of the company’s determination to bring in high-profile talent to support its rapid growth and ambitious expansion plans.

Tara has over 20 years of executive leadership experience leading companies, from start-ups to Fortune 500s, to well-documented success. Tara specializes in maximizing companies’ revenue, rapid assembly of strong, multi-channel sales teams, and successful, high-growth global companies in SaaS, technology, and e-commerce.

As Pipedrive CRO, Tara led the company to a 3x revenue increase in under two years, resulting in its acquisition by Vista for $1.5 billion, awarding it a Unicorn status. Tara was more recently CRO & COO at OpenTeams. Previously, Tara was Aurea Software’s Executive VP of Global Sales, VP of Sales at YouEarnedIt, and VP of Sales at BigCommerce. In addition, Tara fills a myriad of advisory and Board positions.

With a CDP at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine each customer’s next-best-action, eliminating the need for marketers to map every customer journey manually.

“We’re thrilled to welcome Tara to Optimove, to take on the Chief Revenue Officer role,” said Pini Yakuel, CEO and Founder of Optimove. “Tara is a superb addition to the team and will play a major role in the next phase of our growth. Tara’s extensive experience leading large organizations to fantastic performance is remarkable, and she’s just the right person to make our ambitious expansion plans a reality. We’re determined to keep bringing in extraordinary, high-profile outside talent to keep Optimove one step ahead of the pack and continue providing prospects and clients with the best CRM Marketing offering and service possible.”

“I’m excited to join Optimove to help lead the company through the next phase of its rapid growth,” said Tara Bryant. “In Optimove, I’ve found a company with next-generation, game-changing AI technology, strong momentum, and an excellent team. The core Optimove offering of personalization and orchestration of customer journeys at scale is key to any brand’s ability to prosper in the modern marketing landscape. I look forward to playing a major role in the company’s next big leap, which will undoubtedly be successful if the company’s recent growth is any indication.”

The hiring comes on the heels of the company’s recent high-profile appointments of Scott McNabb as VP Revenue, Americas, Jeremy Remus as Head of FrancePeter Miles as Director of Sales, and Jeff Cleminson as Director of Client management.

Optimove is sponsoring and will be attending CRMC 2022 in ChicagoJune 8-10.

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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