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Kiron Launches Virtual Instant Win Golf Game Up ‘n Down

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3 years ago

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Kiron Interactive, EGR B2B’s Virtual Sports Supplier of the Year 2021, has launched a new era in virtual golf with its completely redeveloped Up ‘n Down golf game, including in-play betting and cash out options.

Up ‘n Down’s simple yet immersive gameplay challenges players to predict if a golfer will make it onto the green, sink the putt or both.

Players can select a golfer from various characters available and enjoy the action at their own pace with a host of intuitive in-play betting options. Featuring high frequency, on-demand sessions, the game offers the option to cash out anytime with winnings paid instantly.

Presented on a fresh interface with an exquisitely designed user experience (UX), Up ‘n Down is designed to engage a wide demographic of players and presents an ideal cross-selling opportunity for operators.

Jason Pretorius, co-CEO of Kiron, said: “As one of the world’s most popular sports, we’ve taken the longer form of golf and packaged it into an intuitive and fast-paced instant game that is sure to appeal to sports fans and casino players alike.

“We are especially excited about the game’s in-play betting and cash out options, ensuring players remain immersed in the gameplay at all times.  Up n’ Down allows us to expand our growing portfolio with another exciting sporting title.”

Kiron’s latest launch complements its recent marked commercial growth in an array of key regulated markets including, Spain, South Africa, Sweden and Colombia. The company now supplies 51 games and game variants in more than 60 countries.

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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

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9 minutes ago

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June 17, 2025

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This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.

iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.

Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon

As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.

“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners

Ready to serve up new wins? Meet 22Bet Partners at stand K60.

Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.

The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.

The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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PopOK Gaming Joins the 22nd Edition of Peru Gaming Show

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20 minutes ago

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June 17, 2025

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PopOK Gaming is taking part in the Peru Gaming Show (PGS) 2025, scheduled for June 18-19 in Lima, Peru. The event marks its 22nd edition this year and is recognized as one of the most prominent gaming industry gatherings in Latin America.

Participating in PGS reflects PopOK Gaming’s ongoing commitment to strengthening its presence in the Latin American market. The PopOK team values the opportunity to engage directly with regional partners, explore collaboration opportunities, and better understand the local market dynamics.

The event offers a space to not only showcase innovation but also to build meaningful connections with industry professionals in a growing and competitive landscape.

PGS has steadily grown in attendance and scale, welcoming over 8000 visitors and 80+ exhibitors in 2024. The show brings together companies across the gaming and iGaming sectors, providing a platform to explore new technologies, market developments, and regulatory trends relevant to the region.

PopOK Gaming will use the opportunity to present its latest game releases and product updates to industry professionals attending the show. The team will also be available for live demos and conversations with operators looking to enhance their offering with engaging, performance-driven content.

In addition to the exhibition, the event includes two days of conference sessions, known for their focus on the Latin American market and their lineup of experienced industry speakers.

The post PopOK Gaming Joins the 22nd Edition of Peru Gaming Show appeared first on Gaming and Gambling Industry in the Americas.

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IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement

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20 minutes ago

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June 17, 2025

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International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.

“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.

“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.

In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.

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