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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients

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Anzu.io, one of the most advanced in-game advertising platforms, today announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 Unicorns, an entrepreneurship focused on working with tech startups with a high potential of becoming truly global enterprises in the future.

The move means games developers and advertisers using Anzu’s solution can now take advantage of the productive and trusted Azure cloud platform with streamlined deployment and management.

Anzu is among the world’s most advanced in-game advertising solutions. Operating across mobile, PC, console, and Roblox, Anzu helps leading game developers including Ubisoft, Saber Interactive, MyGames, and Amanotes, monetize their titles with non-disruptive ad placements that open up new, additional, and reliable revenue streams, complement the gameplay and work alongside other monetization models.

Global advertisers including PepsiCo, Samsung, Vodafone, and American Eagle also use Anzu’s tech to communicate with a hard-to-reach, highly engaged audience via blended in-game banner and video ads that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world.

With Azure’s robust and advanced technology and capabilities, Anzu expects to continue to attract more developers as they wake up to the enormous opportunity that in-game advertising presents them with.

It will also help increase Anzu’s global reach to advertisers among the enterprise brands that Microsoft works with (95% of Fortune 500 companies use Azure). With over 3.2 billion gamers worldwide and growing, advertisers are increasingly looking to Anzu’s in-game advertising solution to reach their customers in an environment where they are spending more and more time.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “The move to Microsoft Azure will help us continue to fulfill our promise of providing our clients with the highest standards and the most advanced solution in the market. It will also help our clients to feel assured that their data is safe and highly protected, thanks to Azure’s robust technology platform.”

Microsoft’s Director of Business Development, Unicorns, Alejandro Kozin, said: “Anzu’s inclusion in the Highway to a 100 Unicorns initiative demonstrates Microsoft’s belief and support in Anzu’s mission to transform in-game advertising for the better. The Azure platform is the perfect partner to accompany Anzu on this journey. Its infrastructure, support, and services will be instrumental in helping Anzu continue to offer its advanced solution to more and more advertisers and games publishers worldwide.”

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Meet Dodo: The New Home for Crash Gaming Fans

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Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.

Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.

“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.

Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.

Dodo’s Key Features:

• Curated crash and instant game selections with a free play option

• Game reviews, expert tips, and easy-to-follow player guides

• Trusted casino listings tailored for crash games fans

• Designed with crypto players in mind, offers crypto-related insights.

The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.

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Experience a unique Gacha adventure in BGaming’s Infinity Pull

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Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull

Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.

Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.

Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.

Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.

Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.

At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”

The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.

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eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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