eSports
A.P. Moller – Maersk partner with BLAST Premier in first long-term esports deal
- Global logistics company will sponsor tournament series for the remainder of the 2022 Counter-Strike season
Esports tournament organiser BLAST Premier has announced a season-long partnership with leading global logistics company A.P. Moller – Maersk.
BLAST Premier and A.P. Moller – Maersk will look to use the partnership to bring fans closer to esports through integrated digital campaigns and an MVP activation and broadcast segment.
The deal will see Maersk’s branding feature across BLAST Premier digital and physical assets, including the remaining six events of the year: Spring Showdown (27 April – 5 May) and Final (15-19 June), Fall Groups (19-28 August), Showdown (19-23 October) and Final (23-27 November) and World Final (14-18 December).
The collaboration will be A.P. Moller – Maersk’s first long-term partnership in esports and Counter-Strike following last year’s first involvement in the space when Maersk sponsored November’s Fall Final, which saw the long-awaited return of fans to arenas as 25,000 spectators attended Copenhagen’s iconic Royal Arena across three days of CS:GO action.
The partnership will feature an MVP activation, which will look to reward the best player from each event with a special Maersk MVP trophy. At the end of each tournament, a shortlist of players will be selected with the winner chosen by public vote.
A.P. Moller – Maersk is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs roughly 93,000 people.
Oliver Clarke, Commercial Director at BLAST, said: “We are delighted to welcome back a highly respected and global brand such as Maersk. With a focus on fan-led in-person and digital experiences to engage the Counter-Strike community, we hope to build on the popular MVP segment from last year’s Fall Final Copenhagen. Bringing on board a non-endemic brand such as Maersk is testament to the value partners outside of the gaming and esports space equate to teaming up with BLAST Premier.”
Samuel Poulter, Head of Corporate Branding at A.P. Moller-Maersk, said: “We are proud to be a sponsor of BLAST for the second year in a row. We chose to sponsor the MVP to recognize the enormous skill and tactical intelligence needed in this sport and to engage and interact with the fans who are truly passionate about their teams and players.”
BLAST Premier is a global Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
eSports
DATA.BET Launches Esports Bet Builder
The company advances the betting experience for esports fans
DATA.BET, a leading esports betting provider, releases Bet Builder, designed to create highly customized compound bets within a single match, offering a thrilling experience for professional bettors and avid esports enthusiasts.
Unlike traditional express bets, which span across multiple events, Bet Builder operates within a single event. It allows players to tailor their bets with flexibility, making it ideal for skillful users who deeply understand the game and seek a more personalized and strategic betting experience. With Bet Builder, users can bet on a wide range of markets within a single event, freely combining their selections without any restrictions.
In addition to its powerful functionality, this product is versatile in its integration. It can be seamlessly connected to any platform via API, allowing operators to offer this premium feature without technical limitations.
The novelty is already available for Counter-Strike 2 and will soon expand to cover other popular esports titles such as Valorant, League of Legends, and other disciplines.
“Our Bet Builder is a game-changer in the esports betting landscape,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience. Additionally, Bet Builder helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”
The post DATA.BET Launches Esports Bet Builder appeared first on European Gaming Industry News.
eSports
BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL
BETBY, a leading provider of premium sportsbook solutions, has announced the addition of eStreetball to its BETBY Games esports content portfolio, further enhancing its impressive lineup of e-simulator sports. BETBY Games now features nine different sports, hosting over 50 tournaments across various disciplines.
The newly introduced eStreetball title brings players the excitement of three unique tournaments: NBA All-Star, NBA All-Classic, and CBA All-Star. Combining state-of-the-art graphics with extensive betting options, the game delivers an exhilarating and immersive experience for esports enthusiasts.
Each eStreetball match offers rapid gameplay, with games concluding in just seven minutes. For an enhanced betting experience, the game provides more than 10 betting markets, including options like winner, total points, home total, away total, handicap, odd/even, and race to points. This latest addition follows a series of recent updates to BETBY Games’ esports portfolio, showcasing the company’s commitment to delivering innovative and engaging content for its partners.
Kirill Nekrasov, Head of BETBY Games, commented: “We were thrilled with the success of our recent Classic eBasketball release, which motivated us to accelerate the launch of new content for this game. We’ve now introduced another basketball-based sport, and I’m confident it will resonate with both casual players who enjoy quick bets and instant outcomes, as well as esports enthusiasts who are always eager for new disciplines.
He added that: “We are continually striving to innovate and enhance our offerings, aiming to provide the best possible esports experience for our partners and their players. The introduction of Streetball to BETBY Games’ e-simulator portfolio reflects our dedication to the esports sector. By delivering top-tier content, we empower our partners to differentiate themselves in the market while keeping players engaged, particularly during periods when live sports events may be limited.”
The post BETBY EXPANDS ESPORTS PORTFOLIO WITH LAUNCH OF eSTREETBALL appeared first on European Gaming Industry News.
eSports
SIS goes live with Superbet to strengthen esports product profile in Romania
Operator adds 24/7 sport simulation content to offering
SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its Competitive Gaming product with Superbet in Europe and South America through the Genius Sports platform.
The complete suite of H2H Global Gaming League™ eSoccer and eBasketball matches, numbering over 150,000 events per year, is now live with the Romanian operator. Superbet will benefit from the increase in wagering opportunities provided by the event-based product, which is proven to maximise engagement and margin for operators.
Since its launch in 2008, Superbet has established a strong presence across the Central and Eastern Europe (CEE) region, becoming a leading operator in Romania, Belgium, Poland and Serbia. The operator offers a diverse sportsbook, presenting constantly evolving sports betting opportunities to its customers.
Competitive Gaming’s H2H Global Gaming League™ sees highly skilled professional gamers take part in short-form eBasketball and eSoccer matches. The contests are produced entirely in-house in the UK and include tools and features to enhance the customer experience.
It is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation created to set unmatched levels of integrity and safety in the industry, with trained referees overseeing every contest.
Launching Competitive Gaming with Superbet reaffirms SIS’ reputation as a global supplier of value-adding, round-the-clock content.
Andrew Kelly, Head of Commercial Partnerships at SIS, said: “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports.
“Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors throughout this entire region.”
Ivan Gojic, Head of Trading Product at Superbet Group, added: “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.
“SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”
The post SIS goes live with Superbet to strengthen esports product profile in Romania appeared first on European Gaming Industry News.
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