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Strive Gaming partners with Optimove as a leading realtime CRM Marketing Solution for its Operator Portfolio

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The leading US and Canadian focused iGaming platform will enable Optimove to empower its operators to scale realtime personalized CRM Marketing and execute sophisticated marketing campaigns

Strive Gaming, the first player platform business designed for modern, multi-state requirements of operators in North America, announced today a new partnership with Optimove, the leading CRM Marketing platform. The Partnership demonstrates Strive Gaming’s strategic investment in empowering its operator portfolio to execute sophisticated realtime CRM Marketing campaigns and provide each of their customers with the best experience possible.Strive Gaming, founded by experienced US executives previously at Kambi was built using the latest scalable technology designed purposefully for the burgeoning US and Canadian Sports and Casino market. The platform has put in place a myriad of capabilities to enhance its operators’ ability to communicate with their customers, adhere to state-by-state regulations, and offer a unique gaming experience across all channels and integrated products. The integration with Optimove will enhance the platform’s operators’ ability to react to individual players’ actions in real time by tailoring messages and offers across multiple channels.

Beyond the realtime marketing benefits of this integration, operators using the Strive Gaming platform will also gain several additional key capabilities via Optimove:
· Enriched customer profiles: Unifying all historical, predictive, and realtime customer data from sources such as CRM, the Strive platform, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
· Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
· A continuous optimization loop: Leverage Optimove’s productized experimentation tools, to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

“We’re delighted to partner up with Optimove to enhance our operators’ realtime marketing capabilities,” said Max Meltzer, CEO of Strive Gaming. “We believe in Platform First, where customers smartly choose their platform first, embedding across multiple verticals the best possible content and tools in order to maximize customer acquisition and long-term retention. In Optimove, we found a similar mindset that we loved: a focus on delivery of highly personalized customer marketing messages to individual customers, at the moment of greatest relevance. Optimove’s realtime capabilities, coupled with our own realtime capabilities such as the Infinity Rules Engine, will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”

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“We’re excited to get the nod from Strive Gaming as the CRM Marketing solution of choice for their operator portfolio,” said Erik Holt, VP of Partnership Development at Optimove. “In a highly competitive market such as iGaming, a customer-centric approach powered by AI-led CRM Journeys creates a competitive edge for operators. It is the only way to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line. We are confident that Optimove’s vast capabilities will play a major part in Strive Gaming’s rapid growth in the burgeoning US market.”

Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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