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Zecure Gaming Unveils GUTS.com Rebrand

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Zecure Gaming, part of Betsson Group, has announced a rebrand of one of its gaming brands, GUTS .com. The new rebrand includes a new logo, a new look and feel for the website, new tone of voice and some under-the-hood updates. The new branding comes after detailed research into the core brand personality by measuring brand attributes, looking at current customer demographics, analysing the perceived tone of voice, and observing playing behaviour.

These results showed that GUTS .com is a strong and well-respected brand and highlighted some of the areas that needed some added TLC. This formulated the new long-term vision for GUTS .com which is, “to entertain, be honest and instil loyalty in our players in the simplest manner possible”.

To accomplish this vision for GUTS .com, Zecure Gaming has listed four key objectives:

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  1. Keeping things simple – from communications to user experience and how campaigns work
  2. Improving gamification to generate new USPs
  3. Being a consistent and reliable voice to customers
  4. Committing to product improvements

Besides sporting a new logo, GUTS .com’s brand icon was reshaped into something that is more meaningful, has stronger colours and can be better applied as a visual tool in marketing.

Speaking about the new rebrand, Andrew Valenzia, Commercial Director at Zecure Gaming, said, “we are extremely excited about this new rebranding of one of the most iconic gaming brands that has been synonymous within the iGaming industry for the last 10 years. The concept that we have come up with reflects and symbolises our vision of reintroducing GUTS .com as a brand that represents its customer base, loyal and bold. This is the first phase of many, and we are already working on making GUTS .com an even better product with a whole list of improvements and ideas that we’ve got mapped out for 2022. This is GUTS Reborn.”

GUTS .com was originally launched in May 2013 by Gaming Innovation Group (GiG) and was acquired by Betsson Group in April 2020.

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From Strategy to Success: Experienced Players Share Their Tips for Live Baccarat Games

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The explosion of online gambling around the world has prompted a change in attitude towards this form of entertainment.

The explosion of online gambling around the world has prompted a change in attitude towards this form of entertainment. Online gambling providers are exploiting the riches of the online world to provide casino enthusiasts with a more convenient and accessible avenue to play their favourite casino games. In Canada, online versions of roulette, blackjack, slots, and poker have proved popular with the millions flocking through the online casino doors. However, there is one game that ranks higher on the popularity scale, baccarat.

For novices, many will view baccarat as a variant of blackjack. But with its own set of intricate rules that make the game of baccarat so unique, the game brings its own individual fun factor and strategic approach. The evolution of online gambling has arrived at the point of video feeds to live dealers who unveil the fate of the round right before your eyes. Live casinos are beginning to catch on in provinces where online gambling is legal, with players taking to the idea of playing right from the comfort of their homes.

Source: Pexels

 But whether you are playing from your armchair, or on a commute somewhere, what are some of the most vital tips to keep in mind once you enter the live online baccarat realm?

 

1)     Know the odds: Statistically, baccarat is listed as a game of chance. Amongst the three outcomes, betting with the banker statistically has the highest chance of winning, at 45.8%. However, according to some sources, this value can reach as high as 50%. Either way, there is not an overwhelming majority. Betting on the player comes in on average 44.5% of the time, with a tie understandably much lower at just under 10%.

Taking this knowledge into the virtual baccarat room gives you an idea of how to approach each round. Where you place your bet also depends on how much risk you take, or conversely, how risk averse you are. The riskiest strategy would be betting on the tie. But at 8/1, or 9/1 in some online casinos, the rewards are naturally higher.

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Statistically, the safest bet is to go with the banker. But even this comes with a kicker. What some players do not know if that the house takes 5% commission on any bets won by the banker. This therefore lowers the payout line to around 0.95:1, instead of the 1:1 reward when betting on the player. This provides a conundrum for players as a slight edge in reward is shaved off when backing the more likely outcome.

2)     Do not read too much into patterns: Due to the element of chance steeply involved in baccarat, there is less to work out for the player. Whereas there are many different hands that players could have in poker, or a higher or lower risk connected with taking another card in blackjack, there is little to read into baccarat. Even card counting is less relevant.

With few patterns to be discovered, Canadians can instead shop around the online casino market to find a platform that perhaps offers lower commission taken on banker wins. There are plenty of online casino operators that provide live baccarat online for Canadians and finding one that takes less than the standard 5% would only be advantageous for you, the player.

3)     Quit when ahead on short sessions: The most common strategy when playing live baccarat, or in online casinos in general, is to quit while you are ahead, or up. Conversely, chasing losses is the least advisable strategy and can avalanche very quickly into greater losses. But committing to a short period of play, perhaps with a specified amount of funds set aside for that short session, you can emerge satisfied from the live baccarat table regardless of the outcome.

 

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Stretch Network Launches Redesigned Mobile Version Today! 🚀

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Thrilled to share that Stretch Network’s redesigned mobile version is live today! This upgrade introduces a host of improvements, including faster performance, a sleek, user-friendly interface, and enhanced reliability, providing players with a seamless poker experience across mobile devices.

Celebrate the Launch with Us! 🎉
To mark this exciting milestone, we’re hosting a series of daily freerolls with a total prize pool of €15,000. Running from January 14 to 24, each day features a guaranteed €500 prize. The grand finale will be the €10,000 Main Event Freeroll on January 25 at 17:00 (UTC+0).

This is the perfect opportunity to engage your audience and encourage them to experience the benefits of the upgraded mobile version. With smoother gameplay and faster performance, players will have more reasons to stay engaged and keep playing.

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Spread the Word
Let your audience know about this exciting update, the improved player experience, and the incredible prize opportunities. Make sure to highlight the launch celebrations and the added value this new mobile version brings to operators and players alike.

The post Stretch Network Launches Redesigned Mobile Version Today! 🚀 appeared first on European Gaming Industry News.

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Burendo saves millions for leading operators

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The technology consultancy partners with betting and gaming operators to unlock operational efficiencies and propel growth

Burendo, an award-winning technology consultancy, has revealed its Betting and Gaming Transformation service has driven millions in profit and saved millions more for the industry.

Burendo leverages more than 40 years of cross-sector experience in betting and gaming, finance, retail, healthcare and legal sectors to empower operator growth and deliver value with its proactive and collaborative approach.

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The company offers bespoke services for clients, building high-quality products and services from concept into the hands of their customers. They help partners get the most out of their current technology, increase operational efficiency and deliver valuable, user-centric solutions. Their services include strategy & design, engineering, delivery and operations & evolution.

By working with Burendo’s consultants, clients have accelerated their project delivery and reported significant return-on-investment.

The results demonstrate the measurable impact of Burendo’s work with some of the industry’s leading names ahead of its ICE debut in Barcelona.

Steven Burton, Head of Engineering at Burendo, said: “We are looking forward to showcasing the capabilities of our talented team at ICE, where Burendo experts will be available to discuss our award-winning approach.

“We have used our extensive experience and best practices to transform businesses in multiple sectors and our flexible and forward-thinking approach helps them consistently remain ahead of competitors.”

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