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Future Anthem to personalise the player experience for everyone with launch of Amplifier AI at ICE 2022

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Players, studios and operators to benefit from an easy-to-navigate, one-stop solution that delivers personalised recommendations, portfolio optimisation and safer play

Future Anthem – the gambling industry’s leader in AI solutions – today announces the release of Amplifier AI, an all-in-one product built to personalise the player experience for everyone.

To be officially launched to the gambling industry at ICE 2022, Amplifier AI is a major development of new machine learning models and sophisticated data engineering. It humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences.

Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses the profile and gameplay of players and games. Outcomes and outputs allow operators and games studios to personalise player experiences with real time recommendations that are designed to increase player engagement responsibly.

 

Unifying Anthem’s offering

Future Anthem has been building the next generation of AI products for the gambling industry since 2019, helping its customers to get the most from their operations, investments and roadmaps.

Today marks the fusion of separate data-driven elements from Anthem’s offering into one complete product – Amplifier AI – combining Game Recommendation feeds, Portfolio Optimisation tools, Safer Play monitoring and Research, Game Recipes for data driven game design and Bonus Optimisation feeds. The release of Amplifier AI creates a single unified experience for Anthem’s customers.

Amplifier AI allows operators and games studios to:

  • Personalise in real-time: improve retention and player satisfaction with personalised game and bonus recommendation marketing messages, in-game promotions, lobby and search suggestions
  • Optimise performance: manage and improve game portfolio performance, analyse game launches, map player journeys, design games with data and visualise never-seen-before player behaviours
  • Enhance customer experience: reduce churn and increase engagement with real-time player interactions, individual player monitoring and targeted player protection

 

Personalising in Responsible Gambling

As part of its commitment to the Consumer Protection Zone at ICE, also announced today is an upgrade to Anthem’s Safer Play solution which uses state-of-the-art AI to improve online gambling safety for players, operators and studios, with the industry’s first independent solution to proactively detect in-session wagering behaviours in casino that indicate harmful play.

Designed with the latest regulations at its foundation and guided by the industry’s well-established “Markers of Harm”, Anthem Safer Play uses bet-level data to provide a personalised and in-depth assessment of problem gambling behaviours to detect risks, directly from in game activity.

Leigh Nissim, CEO of Future Anthem, said: “Amplifier AI marks another step in Anthem’s journey to provide the best-in-class products for the gambling sector, so we are excited to use ICE – one of the industry’s foremost events – as the platform for its launch.

“Our products and team are focused on personalising player experiences with AI to enable our customers to achieve essential and measurable outcomes that allow for sustainable and responsible growth. We look forward to working with the most innovative brands in gaming that want to make a real and measurable improvement to player experiences.”

 

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Aristocrat Interactive

Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership

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Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.

Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.

With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.

The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.

“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”

Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.

“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”

The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.

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EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

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Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.

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BiS SiGMA Americas

OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas

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OKTO is set to showcase its cutting-edge payment solutions at BIS SIGMA Americas in São Paulo. As a leading payment servise provider, OKTO will stand out with its advanced paytech and instant pay-ins and payouts, inviting visitors to explore its unified payment platform at the OKTO Networking Lounge – F140.

The OKTO booth will feature interactive demonstrations of the company’s innovative payment solutions, designed to redefine convenience and elevate user experience. OKTO’s comprehensive suite of services ensures instant deposits and withdrawals, setting a new standard for flexibility, security, and efficiency in digital payments.

Visitor will discover how OKTO has simplified integration for operators through a unified platform and one API that supports various local payment methods, enabling swift and efficient transactions across Latin America. Additionally, OKTO will showcase its Smart Payment Routing System, optimizing transaction flows and acceptance rates for enhanced efficiency.

Building on the successful launched of OKTO MAIS, Pay and Play 2.0, Smart Pix, and Biometric Pix at SBC Summit Rio last month, OKTO is bringing these innovations and more to SIGMA Americas. The company will showcase advanced banking solutions specifically designed for the Brazilian market, ensuring seamless fund transfers, specialized financial advisory, and full compliance with local regulations.

Leveraging open banking, OKTO’s PIX suíte will demonstrate how the company enhances user onbaording, boosts acceptance rates and improves transaction efficiency, all tailored to meet Brazil’s unique needs.

Leonardo Chaves, Regional General Manager LatAm at OKTO, said: “We are excited to showcase our innovative solutions at BIS SIGMA 2025, redefining the digital payments ecosystem. Our commitment is to deliver cutting-edge technology and a seamless, secure, and efficient payment experience for both merchants and users. The Brazilian and LatAm market demands flexible solutions tailored to its unique characteristics, and OKTO is ready to meet this need with excellence. We invite everyone to visit our booth and experience the future of payments firsthand.”

The post OKTO Sets New Standards in Digital Payments at BIS SIGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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