Canada
Rivalry Launches Esports and Sports Betting in Ontario
Rivalry Corp., an internationally regulated sports betting and media company, announced that its online esports and traditional sports betting service is now live in Ontario. On the first day of regulated online gaming in the province, Ontario residents can access Rivalry’s full sportsbook at www.rivalry.com.
In a field of new entrants dominated by foreign-based operators, Rivalry is one of the only Canadian companies launching internet gaming services in Ontario. Founded in Toronto in 2016, Rivalry’s headquarters and origin are at the heart of the province, and the Company applauds the regulatory efforts that have led to it being able to now legally operate there. The Company trades on the TSX Venture Exchange and is growing rapidly, with month-over-month betting handle1 growth averaging more than 20% since the start of 2021.
In addition to being a local success story, Rivalry stands out from the pack in several other ways. Rivalry’s largest segment is esports betting, which is especially popular with the younger Millennial and Gen Z demographic. As a proud Toronto start-up, the Company built its brand among younger audiences through compelling content and quality product experiences that inspire loyalty and community. This approach has made Rivalry the most engaged brand in esports betting globally.2 High engagement results in lower customer acquisition cost which helps drive profitable unit economics in comparison to peers who often offer high up-front incentives to attract new users.3
Rivalry’s unique approach will be evident in the way it builds awareness in Ontario. The Company is launching a marketing campaign starting today, built around the theme: “Bet on Canada. Bet on Rivalry.” Local residents will be exposed to the Rivalry brand through a holistic campaign featuring uniquely captivating visuals that play out in a brand video delivered through social media channels, a full wrap (inside and out) enveloping one of Toronto’s most iconic symbols, a TTC streetcar, along with more grassroots wild postings that will be featured prominently in the city’s downtown core.
“We do things differently at Rivalry. We are aiming to be the sportsbook for the next generation through engaging content and innovative experiences that entertain and create loyal fans of Rivalry who come back for more,” said Steven Salz, Co-Founder and CEO of Rivalry. “To launch in our home market feels like a dream come true, and a very significant milestone in our creation of a leading global brand.”
Ontario is Canada’s largest province with a population of approximately 14.9 million people. It is the first province to allow regulated internet gaming by private operators since the Canadian government enacted legislation in August 2021 giving provincial and territorial governments discretion to conduct and manage single-event sports betting in their respective jurisdictions. According to the Government of Ontario, the size of the online gaming market in the province is estimated to be $1 billion annually.4
Ontario becomes Rivalry’s second fully regulated market following the approval of its Australian license earlier this year. The Company continues to pursue licenses in additional regulated markets around the world, and will explore opportunities for further expansion within Canada as other provinces develop their respective regulatory frameworks.
In-demand software provider receives AGCO approval to operate in the regulated province, bringing full suite of games to Canadian players for the very first time
Swintt, the EGR award-winning software provider famed for its classically-themed Premium releases and state-of-the-art Select slots, has announced it has received permission to operate in Ontario, meaning its full suite of games will now available to AGCO-licensed platforms.
Having unveiled ambitious plans to expand into further regulated markets at the start of 2024, Swintt’s portfolio is now certified in eleven countries including Malta, Germany and the Netherlands, but this latest approval represents the company’s maiden entry into North America.
This means that not only will Ontarian players now be able to enjoy popular SwinttGames releases like the fan favourite slot Aloha Spirit XtraLockTM, but also newer upcoming games from Elysium Studios – Driven by Swintt.
The product of Swintt’s acquisition of Elysium Studios earlier this year, the collaboration has resulted in a new line-up of releases being added to the software provider’s roster, with these games combing immersive themes and features with the very latest in slot design and graphics.
Tipsy Charms, the first game in the Elysium Studios – Driven by Swintt line-up, has already launched to great effect – and with the Mesopotamian-themed adventure, Law of Gilgamesh, scheduled for May 30th, there’s plenty for Ontarian players to look forward to in the coming weeks.
With all this and more on the horizon for the province in the second half of 2024, everyone at Swintt is excited about entering the regulated Canadian market for the first time and the company has high hopes that the approval will further underline its credentials as a leading global provider.
David Mann, Chief Executive Officer at Swintt, said: “Swintt is delighted to have received AGCO approval for its games in Ontario and we’re very excited to now have the chance to take this new and dynamic market by storm. Being certified to launch in Ontario is definitely a huge step for the company that will enable us to showcase our brand to new audiences on the global stage.”
Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Gen Z, today announced details of its planned release of first quarter 2024 financial results.
The Company expects to file its Q1 2024 results the morning of Thursday, May 30, 2024 prior to the commencement of TSXV trading. Management plans to host an investor conference call that same day at 10:00 am EDT to discuss the results.
| Conference Call Details |
|
| Timing: | Thursday, May 30, 2024 at 10:00 am EDT |
| Dial-in: | 1-800-717-1738 (toll free) or (+1) 289-514-5100 (local or international calls) |
| Webcast: | A live webcast can be accessed from the Events section of the Company’s website at rivalrycorp.com |
| A replay of the webcast will be archived on the Company’s website for one year. | |
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.
Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.
Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.
“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”
Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”
Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal!
Danish Gambling Authority Updates Requirements for Reporting Game Data
CT Gaming Obtains New Certification for Diamond King 3 in Romania
The Esports Awards Win Gold at 45th Telly Awards
West Ham’s Lucas Paqueta Charged with Betting Breaches
Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors
Paysafe strengthens US iGaming solution with Pay by Bank launch
Classic themes collide in YGG Masters release Hidden Egypt DoubleMax™
New Hampshire Lottery Joins Mega Money Jackpots
THE MONEYMAKER TOUR PARTNERS WITH THE CARIBBEAN POKER SERIES TO HOST FIRST INTERNATIONAL MAIN EVENT
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
