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MrQ Launches New TV Ad

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MrQ has launched a brand new TV ad showing off their fresh “You Win Some, You Lose Some” philosophy.

The new ad follows a transformational rebrand earlier this year – and displays the duality of winning and losing.

In the 30 second ad, the main protagonist fails to win on a crane machine and scuffs a backwards basketball shot.

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The hero finally hits the jackpot with a bullseye axe throw – turning triumphantly to the camera to show off Fishin’ Frenzy The Big Catch on a smartphone.

James Booth, Head of Acquisition at MrQ, said: “Our new TV & radio ad campaign, ‘You Win Some, You Lose Some’, embodies the MrQ rebrand and our ongoing focus on the entertainment value of gambling, as opposed to selling the dream of life-changing wins.

“Our aim is to promote sustainable and safe gambling, where people play for the fun of playing and understand their chances of losing. While big wins are achievable at MrQ, we’d rather appeal to customers who enjoy the experience of playing as much as the thrill of winning.”

The new ad follows a welcome offer refresh and a minor homepage redesign to coincide with the TV presence.

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Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

Dynamic Paytable

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Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

Instant Re-bet function

Pick again the lucky numbers for the last 15 spins!

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Make your strategy with statistics for the last 500 spins!

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Jackpot Cards with scheduling option

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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IGSA to Exhibit at ICE Barcelona

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The International Gaming Standards Association (IGSA) will exhibit at ICE Barcelona at stand 3M33. Additionally, IGSA President Mark Pace will speak Tuesday, January 21 on the panel, Responsible Gaming in Land-based Gambling: Is it Falling Behind Online Innovations? Pace will share his thoughts on current technologies being used for responsible gaming in online gaming and how they can be applied to land-based gaming.

“IGSA continues to engage with the gaming community and ICE Barcelona is one of the best gaming shows to do so at. We encourage the community to partner with us. IGSA will be at the ICE show on stand 3M33, and we invite our members and the public to stop by for an overview of our new membership levels, designed for maximum participation by the industry. For more information on the event, we invite the public to visit the ICE website for full details,” said Pace.

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