BettorEdge, a no-fee social betting marketplace connecting sports fans, won the Rising Star of the Year award at the 2022 SBC Awards North America, held on July 14 in New York City. Held annually, the awards recognize the expertise and innovation in the North American betting and gaming industry. BettorEdge was up against other successful products and brands this year, including Fubo Gaming, PrizePicks, and MaximBet.

“This exciting recognition from SBC is a testament to the space we have built for sports bettors that caters to the betting experience they are craving,” said Greg Kajewski, Co-Founder of BettorEdge. “We’ll continue to innovate and put the bettor first.”

In its first 18 months of operation, BettorEdge has grown to a community of almost 11,000 users, who have bet $40 million in orders collectively. The social betting marketplace has also achieved a 75% user retention rate, far above research that shows an average of only 40% retention after a customer first downloads a mobile app (Apptentive).

The platform took off this past March when it saw more than $3 million in orders on NCAA Conference Tournament Basketball games and NCAA Tournament games. Now, BettorEdge users are betting more than $1 million per week.

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Kajewski and his co-founder, James Seils, incorporated a strong community aspect into the platform. On BettorEdge, users can opt to donate the fee they saved by using BettorEdge to one of the company’s charitable partners. In the first year since launch, about one fourth of users have opted into the donation service, making up a significant portion of a $10,000 donation that was given to Chad Greenway’s Lead the Way Foundation earlier this year.

“We’re grateful to have our work building BettorEdge recognized thus far, but we have far bigger plans in store,” said James Seils, Co-Founder of BettorEdge. “We are clearly fulfilling a need in the marketplace. Keep your eye on BettorEdge for more exciting features and opportunities to bet on the sports you love.”

BettorEdge, a no-fee social betting marketplace connecting sports fans, announced today it has achieved a 75% user retention rate in its first 18 months of operation. Three-fourths of users stay on the BettorEdge platform after completing their first order, far above research that shows an average of only 40% after a customer first downloads a mobile app. [Apptentive]

As of June 2022, 36 jurisdictions have passed legislation legalizing sportsbooks. BettorEdge retains 75% of its users in states where sportsbooks are not yet legal, and 72% in states where they are available. BettorEdge’s social betting marketplace is qualified to be live and legal in 45 states because there is no fee involved.

“Our data shows that sports bettors are craving a different experience that the sportsbooks aren’t currently providing,” said Greg Kajewski, Co-Founder of BettorEdge. “Bettors want social interaction, transparent pricing and the option to give back to people in need. BettorEdge combines all of those aspects in an easy-to-use app.”

The sports betting boom in the past few years has betting operators placing greater significance on retaining valuable users, but it is proving more difficult as bettors are “promotion hopping” and the well-known fact that bettors only choose one or two operators to use in the long-term. BettorEdge has cracked the code by offering a more equitable betting experience.

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“BettorEdge’s community is strong and growing. We experienced a 750% increase in order volume from 2021 to 2022 during the NCAA tournament,” said James Seils, Co-Founder of BettorEdge. “We have plans to expand our features and make the experience even more engaging ahead of football season, including a discover feature that will show users personalized orders, events and posts based on past activity.”

Since launching in January 2021, BettorEdge has grown to a community of almost 11,000 users who have bet $36 million in orders collectively. On the platform, users are shown what they saved in fees on each order and are offered the opportunity to donate that saved fee to one of BettorEdge’s charitable partners. To date, one-fourth of users have donated and earlier this year, BettorEdge donated $10,000 to Chad Greenway’s Lead the Way Foundation.