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European Gaming Congress 2024

eSports

SIS partners with Oddin.gg to expand Competitive Gaming with addition of 24/7 Counter Strike content

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Introduction of world’s most popular esports game takes SIS offering to over 150,000 events per annum 

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly expanded its end-to-end Competitive Gaming esports betting product with the major launch of round-the-clock Counter Strike events.

Operators can access the SIS Competitive Gaming product suite through a simple integration. The new 24/7 live streams of CS:GO, comprised of 2v2 contests between skilled gamers, created and streamed every day, seven days a week, totals over 44,000 CS:GO events a year. SIS will control and monitor every contest to ensure integrity, high-quality and ultra-competitive action.

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SIS has partnered with esports betting solutions specialist Oddin.gg to provide odds and trading support to customers and can offer operators an end-to-end package of live streamed videos, commentary, on-screen graphics with betting triggers, and data, plus an extensive range of markets and odds for the new events.

The addition of 24/7 CS:GO betting events, which are being produced in-house by an expanded SIS team in Manchester, UK, complements the existing Competitive Gaming offering of Esoccer and Ebasketball and takes the number of events offered to operators by SIS above the 150,000 a year mark.

Conleth Byrne, Product Director at SIS, said: “We’re delighted to add our 24/7 CS:GO solution to our Competitive Gaming portfolio, building on the success we have already enjoyed with Ebasketball and Esoccer.

“CS:GO is the most popular betting title in esports, with its fast-paced action and wide range of betting opportunities. Our 2v2, end-to-end product is powered by pricing and trading from the experienced and innovative team at Oddin.gg and offers operators the chance to engage with new segments of potential bettors.

“No other provider in the industry is able to offer a regular stream of reliable, competitive CS:GO contests around the clock, and this expansion significantly enhances our existing proposition.”

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Marek Suchar, co-founder and MD Partnerships at Oddin.gg, said: “SIS Competitive Gaming has proven to be an important content vertical for operators and bettors around the world and we believe the addition of 2v2 CS:GO will significantly expand the existing audience by attracting a new generation of bettors. The combined strengths of both parties deliver the best solution to optimise operator revenues, underpinned by each company’s continued focus on the highest standards of integrity.

“At Oddin.gg, by providing pricing and trading functionalities to SIS for this innovative and unique 24/7 esports product, we continue to lead the way in the esports betting vertical with our unmatched uptime, number of live markets and highest margin. We’re confident that operators and esports bettors will value our mutual first-class betting product.”

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eSports

Oddin.gg Breaks New Ground as Ohio Marks its 5th North American Betting License

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Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.

The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.

Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.

Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.

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Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”

He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.

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SIS enhances global esports presence with Rivalry partnership

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Rivalry expands betting content portfolio with successful launch of SIS eBasketball & eSoccer products in global markets to engage next generation of bettors

SIS (Sports Information Services) Group, has launched its H2H Global Gaming League™ (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry, the leading sportsbook and iGaming operator for Gen Z.

Rivalry will offer its customers over 150,000 H2HGGL short-form games annually, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets. The SIS products are set to build on the operator’s market leadership among digitally native Millennials and Gen Z with content tailored for the next generation of players.

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Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is currently adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’ secure studios in the UK.

Currently, H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, which are the highest possible accreditation created to set unmatched levels of integrity and safety in the industry.  Trained referees oversee every contest to ensure full trust in the content.

Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”

Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”

Evan Van Luven, Director of Sportsbook Operations at Rivalry, said:  “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

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