

Canada
PLAYMAKER REPORTS FOURTH QUARTER 2021 AND FULL YEAR RESULTS HIGHLIGHTED BY EXCEPTIONAL ORGANIC GROWTH AND PROFITABILITY
Playmaker Capital Inc. , the digital sports media company that delivers authentic content through its portfolio of sports media and technology brands, is pleased to report its financial results for the three months ended December 31, 2021 (“Q4 2021”) and for the full year of 2021.
“Our pro forma results for Q4 2021 and full year 2021 demonstrate the continued execution of our strategy. We are acquiring great companies and successfully integrating them to leverage the centres of excellence within each business for the benefit of the entire Playmaker ecosystem. Our audience numbers have grown dramatically. We are now generating over 200 million monthly sessions from more than 85 million unique users across Playmaker’s web properties, generating over 50 million monthly YouTube views and 550K monthly podcast streams, and reaching more than 100 million fans across all major social platforms. We have expanded our distribution channels to deliver relevant content to our fans when they want it, how they want it, and where they want it. Our organic growth has been phenomenal, and we have done it while maintaining a focus on profitability with a 119% increase in pro forma adjusted EBITDA year over year,” said Jordan Gnat, Founder and CEO of Playmaker.
FINANCIAL HIGHLIGHTS (Figures in USD)
- Revenue – Revenue was $7.0 million in Q4 2021, compared to $nil in Q4 2020.
- Operating Income – Operating income was $0.5 million in Q4 2021, compared to an operating loss of less than $0.1 million in Q4 2020.
- Pro Forma Revenue (including all acquisitions to date) – Revenue was $7.5M in Q4 2021, an increase of 49% from $5.0M in Q4 2020. For the twelve months ended December 31, 2021, pro forma revenue was $23.8M, an increase of 91% from $12.5M in the prior year.
- Pro Forma Adjusted EBITDA (including all acquisitions to date) – Adjusted EBITDA was $2.9M in Q4 2021, an increase of 23% from $2.4M in Q4 2020. For the twelve months ended December 31, 2021, pro forma adjusted EBITDA was $9.3M, an increase of 119% from $4.2M in the prior year.
- Cash and Cash Equivalents – Cash and cash equivalents were $7.1 million at December 31, 2021 compared to $6.6 million at December 31, 2020.
OPERATIONAL HIGHLIGHTS
- Playmaker added to its collection of premier sports media brands through the acquisitions of Futbol Sites, Fanáticos, Yardbarker, Two-Up, SoccerMemes, VarskySports, TNN, Super Poker, Cracks and Futmarketing.
- Playmaker achieved its highest rankings by Comscore for total web visits in the month of December 2021, ranking as the #6 digital sports media group across the Americas and the #1 regional sports media group across all of Latin America.
- Playmaker achieved record engagement metrics in Q4 2021 across its owned and operated web properties, reaching more than 85 million monthly unique users and generating more than 462 million sessions, representing a 50%+ increase over Q4 2020.
- Successful migration of Yardbarker’s web monetization to Playmaker Bench, Playmaker’s in-house monetization tech stack; commenced migration of TNN web properties to Playmaker Bench; Futbol Sites and TNN launched content syndication with major news outlets with support of Playmaker’s syndication centre of excellence.
- The Morning Bark, Yardbarker’s daily email newsletter, increased its subscriber base to more than 370K.
- TNN’s podcast network achieved a monthly record of 550K streams in Q4 2021.
- Playmaker brand Cracks generated more than 600 million views on YouTube in 2021.
- Playmaker properties reached more than 100 million social media followers across all major platforms including Facebook, Twitter, TikTok, Instagram, YouTube and Twitch.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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