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Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom
In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played in Dutch AZ Alkmaar, Russian CSKA Moscow, and PAOK in Greece. Now a new job awaits him as a partner with Betsson, where Pontus will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever. The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing,” says Pontus Wernbloom.
“We have, for a long time, been looking for a football player with a big heart and humour. We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry’s best content,” says Robin Olenius, PR manager at Betsson.
Betsson Sweden has been at the forefront of creating engaging content productions and started off in 2019 with ‘Fimpen’s Resa’ (Fimpens Journey) which has truly captured the hearts of sport enthusiasts in Sweden. Now in its fourth season this web-series has amassed more than 7 million views on YouTube alone. The new collaboration with former professional footballer Pontus Wernbloom aims to duplicate this success into the world of football and beyond.
Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom
Shape Games signs long-term agreement with Choctaw Nation of Oklahoma
One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.
The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.
Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.
“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”
Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.
“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”
Galaxy Gaming is going to showcase its innovative new table game operating system, brand-new table games, and extensive online content portfolio at this year’s Global Gaming Expo (G2E), taking place from October 7-10 at booth #4016.
Matt Reback, President and CEO of Galaxy Gaming, said: “We are thrilled to showcase our category-leading collection of table game brands that resonate with players. By combining these with our cutting-edge technology, we deliver enhanced table gaming experiences—both in the casino or card room and online. This powerful combination not only enhances player engagement but also drives exceptional results for operators.”
This year’s booth will feature their standout table games collection alongside the latest in gaming technology. Highlights include:
Galaxy Operating System Sapphire – The Jewel of the Casino Floor
Galaxy Operating System (GOS) Sapphire is a next-generation game management system developed by the industry’s leading table game experts. Featuring innovative progressive jackpot options, eye-catching Nebula sensors, and groundbreaking digital tracking capabilities, GOS Sapphire is at the forefront of table game technology.
GOS’ flexible electronic bonusing platform powers the world’s first Dynamic Progressive. Unlike any other progressive, Dynamic Progressive adds an electrifying twist to Galaxy’s most popular progressives and paytables, with random pays multiplied by up to 10x each round! GOS Sapphire also features enhanced TableVisions with a fully customizable screen and integrated min/max table limits.
The Smart Bet – The World’s Greatest Collection of Table Games
Boasting the most robust table games library in the industry, Galaxy Gaming fuses established classics with exciting novelties. Level up your casino floor with player favorites like 21+3, Perfect Pairs, and Lucky Ladies, or amp up the excitement with fresh additions like Roulette UP and Dynamic Progressive, both powered by GOS.
Making its debut at G2E, EZ Baccarat is now enhanced with Galaxy Gaming’s Golden Talons and Divine 9 side bets—at no additional cost. For the first time in gaming history, these popular side bets are available as enhancements to EZ Baccarat, delivering an even more thrilling experience for players. These titles, along with the ever-popular Heads Up Hold’em, Player’s Edge 21, Deuces Wild Xtreme, High Card Flush, and more, will be available to play at the booth.
Galaxy Gaming Digital – Over Three Billion Wagers & Counting
Galaxy Gaming is the premier licensor of exclusive casino table games for live dealer and RNG online gaming. Renowned titles like 21+3, Lucky Ladies, Perfect Pairs, Caribbean Stud Poker, Buster Blackjack, and numerous others are available on over 3000 of the most popular iGaming sites worldwide. Galaxy’s online titles accounted for over 3.5 billion wagers in the last calendar year alone, a testament to their widespread popularity.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
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