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Hamburg Games Conference 2022: 600 visitors from the international games industry – online and in Hamburg

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600 conference visitors from 35 nations joined the 13th edition of the Hamburg Games Conference on March 2 and 3, 2022. The hybrid event concept allowed visitors to catch up with contacts from the international games industry and make new connections – both on the playable online platform, custom-developed for the B2B conference, and at the on-site event in the gaming location RCADIA in Hamburg. 18 keynotes and panels with the focus “Moving Markets” gave retrospectives, insights and outlooks on the constantly changing games industry. 61 partners and exhibitors presented themselves in the digital expo and on-site. A video recap gives impressions of the conference: 

 

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“The Hamburg Games Conference is an annual highlight and this year has once again marked the start of the international industry events. With the conference, we invite the games industry to cast their gaze towards Hamburg as a central games location in Europe. We are very happy about the great response of the participants, which is also reflected in the 100% recommendation rate in our evaluation survey,” recapitulates Dennis Schoubye, Head of Gamecity Hamburg. Gamecity Hamburg is Hamburg’s location initiative supporting the games industry and co-organizer of the conference.

“We are pleased that we were able to welcome numerous B2B guests from all over the world online and that we were also able to finally enable a face-to-face exchange again for some of our guests at the on-site event. The Hamburg Games Conference was a complete success here as the first major hybrid event of the games industry in 2022,” adds Dr. Ralph Oliver Graef, Managing Partner of the co-organizing law firm GRAEF Rechtsanwälte.

 

600 guests experience real conference feeling online and offline

On the conference’s online platform developed in Hamburg, participants could explore a digital world with six different virtual cities. On average, the conference visitors spent four hours on the digital platform. 61 exhibitors and partners presented themselves in a digital expo on the platform. These included major international companies such as sponsors Intel and Xsolla, and numerous companies from Hamburg and Germany, such as Hamburg-based industry players InnoGames and Bytro Labs. Also, 12 Hamburg-based games start-ups, which were supported by Gamecity Hamburg, showed their projects to the international audience.

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But the digital conference world, where over 3,000 meetings between conference guests were held via video call, was not the only place to experience the conference feeling. The on-site part on the second day of the conference at RCADIA was also well attended, with 180 guests joining in person. In addition to MeetToMatch and networking, visitors were able to test games from Hamburg on site, for example the VR game “Tower Tag” by VR Nerds and the game “Project Paranoid” by the Hamburg-based studio Phoenix Reality, which offers a unique augmented reality experience.

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SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene

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SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.

The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.

As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.

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Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.

Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”

The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.

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25 years of ZEAL: A quarter century of online lottery in Germany

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  • From living room start-up to online market leader
  • Ambitious growth targets and innovative product ideas

ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business. 

“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”

From start-up to international group

ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.

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“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”

Continuing to grow in the core business, developing new business areas

Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.

The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.

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NOVOMATIC once again honored with the “Business Superbrands Austria Award”

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The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.

The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”

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András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”

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