The “Nerazzurri” legend becomes a testimonial of the SKS365 group’s data hub for football fans, together with the non-profit organisation he founded. The first step of the collaboration is the editorial project “I Fantastici 10”.

Javier Zanetti and PUPI Foundation – the non-profit organization founded by the “Nerazzurri” football legend and Paula de La Fuente, which is strongly involved in children and teenager protection – are the new Ambassadors for Calcio .com, the data hub with statistics and in-depth information on football powered by Planet Entertainment, part of the SKS365 group. PUPI Foundation – led by its captain, a symbol of pure sport passion and fairplay – will be the added value of Calcio Javier Zanetti and Fondazioni PUPI are the special Ambassadors for Calcio .com.com’s editorial offer.

Thanks to this synergy, the football website will be enriched with new exclusive content, starting from the launch of “I Fantastici 10” initiative: it is a series of video-pills in which Zanetti tells the stories of ten football champions he met inside and outside the pitch. Undisclosed events and anecdotes will entertain Calcio .com users throughout 2022 and will feature legends of the past such as Baggio, Kakà, Maradona, Ronaldo “O Fenômeno” and Zidane, but also football stars still playing or retired a few years ago such as Lautaro Martinez, Lukaku, Messi, Iniesta and Xavi.

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The synergy will also continue with live broadcasts on the official social channels of the infotainment portal, in which the Argentinean champion will comment on the major football events of the current season.

In addition, the partnership will see Calcio .com supporting PUPI Foundation, both by promoting on its website the charity activities carried out by the non-profit organisation, and by launching joint social responsibility initiatives.

“Having a champion on and off the field like Javier Zanetti and his Foundation on our side will give an extraordinary contribution to promote Calcio .com among all football fans. They will have the opportunity to learn about curiosities and achievements of the greatest football champions who made the history of this sport, through the story of an extraordinary athlete,” commented Anniina Rantala, Marketing Director at SKS365. “After the restyling of the last few months, this is another step forward in getting closer to the football fans and to a young and digital public. The connection with sport is fundamental, and we will add to this the support for the charity activities carried out by Javier and his foundation”.

“Bringing my association closer to an entity that deals with sport is the strong point of this initiative,” said Javier Zanetti. “In its projects, PUPI Foundation uses sport as a tool to improve behaviour, promote integration and ensure a healthier lifestyle. Thank you Calcio .com for thinking of me and PUPI.”

“We would like to thank Calcio .com for involving our association in their social responsibility activities,” added Paula de la Fuente, founder of the P.U.P.I. Onlus Foundation. “The work of the PUPI Foundation has been carried out for 20 years thanks to the enthusiasm and engagement of companies like yours. Nothing would be possible without the support and commitment of the many people, companies and institutions that are on our side and that, in one way or another, are the architects of what we are now”.

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