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Canada

Canadian Gaming Association Signs Memorandum of Understanding With International Betting Integrity Association

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The Canadian Gaming Association (CGA) is pleased to announce that it has signed a Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA). The purpose of the MoU is to provide a framework for cooperation and coordination between IBIA and the CGA on betting and related integrity issues and to protect the Ontario and wider Canadian market, sports, consumers, and regulated betting operators, from corrupt activities.

IBIA is the leading global voice on integrity for the licensed betting industry and represents many of the largest regulated sports betting operators in the world, with its account-based integrity monitoring system covering over US$137bn in betting transactions per annum globally. The association has recently been accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as an independent integrity monitor; all licensed operators in Ontario will be required to be part of a monitoring system.

Many existing IBIA operators are also members of the CGA, and the two trade associations have agreed to explore and establish cooperative projects and partnership working in areas of mutual interest. The CGA and IBIA will be equal partners in those projects, which may involve a wide range of activities, including promoting the commercial and related integrity interests of the two associations’ betting operator members, and establishing a viable regulated betting market with high consumer channeling rates and related consumer, sports, and operator integrity protection measures.

Khalid Ali, CEO of IBIA, said: “Protecting the integrity of the betting market in Ontario, and indeed the wider Canadian market, is very important to IBIA and its members. We will be seeking to engage with a wide range of key stakeholders on betting and integrity related issues and see the CGA as a pivotal partner in the achievement of that goal. The CGA has been a driving force behind the evolution of regulated betting in Canada and IBIA views it as a valued and critical partner in the continued development of the sector and in placing sporting and betting integrity at the forefront of that.”

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The recent changes to the Federal Criminal Code to permit single-event sports wagering has introduced new sports betting offerings to Canadians while bringing enhanced regulatory oversight to sports betting in Canada.

The gaming industry, professional and amateur sports bodies, and gaming regulators in regulated sports betting markets around the world already cooperate to protect the integrity of sport and sports betting. When working together through an integrity monitor like IBIA, the industry can:

  • Detect and report suspicious activities in betting markets.
  • Use detailed market data to investigate and punish corruption.
  • Develop education activities to protect players and sporting events.
  • Support sports bodies, law enforcement and regulatory authorities in the fight against fraud and manipulation.
  • Channel consumers to the onshore regulated market.

“IBIA will be one of only a handful of sports integrity monitors recognized by the Alcohol and Gaming Commission of Ontario for licensed operators and we believe there is great value in deepening our relationship with the organization,” said Paul Burns, President and CEO, Canadian Gaming Association. “As the CGA looks ahead to the opening of Ontario’s iGaming market and the expansion of sports betting products and services across Canada in 2022, the protection of athletes and integrity of sports betting is a key priority.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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