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LEADING PRODUCER LAUNCHES SPORTS & ESPORTS AGENCY

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Leading UK sports producer, Amanda Lawson announced the launch of Hang Loose Media Group, a company specialising in sports and esports production and content.

An industry powerhouse, known for her honest and friendly approach, Lawson is stepping out on her own following 25 years of industry success working for some of the world’s leading brands and organisations such as Octagon CSI, IMG, ITV Sport, UFC and Gfinity.

She will bring to her clients a serious black book of global contacts and extensive experience working with sport federations, promoters, agencies, brands, OTT platforms, networks and the most respected talent and creatives in the world.  

Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience, an approach and understanding demonstrated through her time leading production for UFC and Gfinity.

Hang Loose will thrive on building and maintaining long-standing relationships, providing high-end content and ensuring client satisfaction. Positioning themselves as ‘an end-to-end production partner’ the agency will support clients in every aspect of their production needs, from ideation to final product and everything in between, scaling their team appropriately for each project.

Lawson lives and breathes all things content and her passion for the sector she works in is plain to see she said: “I’ve had the pleasure of working with some amazing brands, organisations, companies and people over the past 25 years. I feel so lucky to have forged a career doing what I love and I think that shines through in my work and in the long-standing relationships I have built across the industry.  I’m incredibly excited for my next chapter channelling my passion, expertise and creativity into Hang Loose and our clients.’

 

Highlights

  • Creative mind behind content and production successes at leading companies including ITV Sports, UFC and Gfinity.
  • Bringing 25 years of expertise to her new agency, Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience. 
  • At the height of UFC’s popularity and growth in Europe, Lawson was UFC’s Director of Production across EMEA. She led all original content initiatives and built a world-class production team to deliver every live UFC event across the region.
  • As Head of Production Operations for ITV Sport, the UK’s leading terrestrial broadcaster, she was responsible for overseeing the production of the channel’s sports output, including the live coverage of UEFA Champions League, England Internationals, the FA Cup, French Open tennis, IPL, Boxing and Motorsport and the critically acclaimed documentary series, “Sports Life Stories.” 
  • Throughout her career in production, Lawson has headed up production operations across many major sporting events including 3 FIFA World Cups , 3 UEFA European Championships and 2 Rugby World Cups.
  • Lawson instantly boosted Gfinity’s production capabilities when she joined in 2017 and helped them to increase their commercial growth.  Lawson was the creative mind behind Gfinity’s Elite Series from staging to talent, production, transmission and distribution. The series ran for 4 seasons and produced over 300 hours of live broadcasts across FIFA, Rocket League, CS:GO and Streetfighter. Lawson’s success with the Elite Series for Gfinity led them to become the producers of the Formula 1 Esports Series and the ePremier League, which she led and managed across multiple seasons.
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GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments

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GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.

GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.

“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.

Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.

GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.

“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.

The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.

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Ana Carolina Luna Maçães

Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment

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Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.

Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”  

A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.

Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”

Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.

With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.

The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.

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Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards

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The Esports Integrity Commission (ESIC) announced that Gamercraft has joined ESIC as a Platform Tournament Organiser Member, formally embedding ESIC’s Integrity Codes into its Terms & Conditions and Terms of Use.

As part of its membership, Gamercraft will:

• Integrate ESIC’s Anti-Corruption, Anti-Cheating and Player Conduct Codes directly into every user agreement.

• Work hand-in-hand with ESIC to manage integrity-related complaints and appeals, including reviews of platform bans, to ensure transparent and independent resolution.

As an esports tournaments platform, Gamercraft delivers skill-based competitive experiences powered by proprietary tournament formats and performance-driven systems. With its integration into ESIC, Gamercraft solidifies its commitment to competitive integrity by adopting the ESIC Integrity Programme across all its operations.

Gamercraft joins a growing list of distinguished international tournament organisers and stakeholders who rely on ESIC’s Integrity Programme to form the foundation for competitive integrity within their operations.

Stephen Hanna, CEO of ESIC, said: “We are pleased to welcome Gamercraft, Inc. into ESIC membership. As a tournament organiser operating in the fast-evolving space of platform-based esports competition, their adoption of the ESIC Integrity Program is a meaningful step toward upholding fairness and ethical conduct across online tournaments. We look forward to supporting Gamercraft as they continue to scale their efforts with integrity at the core.”

JJ Garcia-Rovira, CEO of Gamercraft, said: “At Gamercraft, integrity forms the foundation of fair competition. Joining ESIC formalizes our commitment to maintaining the highest standards across our tournament ecosystem. As we pioneer new formats in skill-based competition and esports, this partnership ensures our community can compete with complete confidence in the fairness and transparency of our platform. We’re excited to work alongside ESIC in elevating integrity standards throughout the competitive gaming ecosystem.”

The post Gamercraft Fully Adopts ESIC Integrity Codes and Joins Commission to Elevate Global Esports Standards appeared first on European Gaming Industry News.

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