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LEADING PRODUCER LAUNCHES SPORTS & ESPORTS AGENCY

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Leading UK sports producer, Amanda Lawson announced the launch of Hang Loose Media Group, a company specialising in sports and esports production and content.

An industry powerhouse, known for her honest and friendly approach, Lawson is stepping out on her own following 25 years of industry success working for some of the world’s leading brands and organisations such as Octagon CSI, IMG, ITV Sport, UFC and Gfinity.

She will bring to her clients a serious black book of global contacts and extensive experience working with sport federations, promoters, agencies, brands, OTT platforms, networks and the most respected talent and creatives in the world.  

Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience, an approach and understanding demonstrated through her time leading production for UFC and Gfinity.

Hang Loose will thrive on building and maintaining long-standing relationships, providing high-end content and ensuring client satisfaction. Positioning themselves as ‘an end-to-end production partner’ the agency will support clients in every aspect of their production needs, from ideation to final product and everything in between, scaling their team appropriately for each project.

Lawson lives and breathes all things content and her passion for the sector she works in is plain to see she said: “I’ve had the pleasure of working with some amazing brands, organisations, companies and people over the past 25 years. I feel so lucky to have forged a career doing what I love and I think that shines through in my work and in the long-standing relationships I have built across the industry.  I’m incredibly excited for my next chapter channelling my passion, expertise and creativity into Hang Loose and our clients.’

 

Highlights

  • Creative mind behind content and production successes at leading companies including ITV Sports, UFC and Gfinity.
  • Bringing 25 years of expertise to her new agency, Lawson has worked successfully on either side of the digital wave. She can balance traditional tactics and output with digital advancements and tailors content perfectly for a target audience. 
  • At the height of UFC’s popularity and growth in Europe, Lawson was UFC’s Director of Production across EMEA. She led all original content initiatives and built a world-class production team to deliver every live UFC event across the region.
  • As Head of Production Operations for ITV Sport, the UK’s leading terrestrial broadcaster, she was responsible for overseeing the production of the channel’s sports output, including the live coverage of UEFA Champions League, England Internationals, the FA Cup, French Open tennis, IPL, Boxing and Motorsport and the critically acclaimed documentary series, “Sports Life Stories.” 
  • Throughout her career in production, Lawson has headed up production operations across many major sporting events including 3 FIFA World Cups , 3 UEFA European Championships and 2 Rugby World Cups.
  • Lawson instantly boosted Gfinity’s production capabilities when she joined in 2017 and helped them to increase their commercial growth.  Lawson was the creative mind behind Gfinity’s Elite Series from staging to talent, production, transmission and distribution. The series ran for 4 seasons and produced over 300 hours of live broadcasts across FIFA, Rocket League, CS:GO and Streetfighter. Lawson’s success with the Elite Series for Gfinity led them to become the producers of the Formula 1 Esports Series and the ePremier League, which she led and managed across multiple seasons.
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Aquisitions/Mergers

The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era

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  • Chiliz Group acquires 51% of OG Esports, investing to grow the team, expand operations, and strengthen fan and player engagement.

  • Xavier Oswald, a former co-founder and shareholder of OG, becomes CEO, while OG co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs launch a new strategic project consolidating the team’s competitive foundation.

  • Socios.com becomes the exclusive platform for $OG Fan Tokens, $OG will act as the showcase for blockchain-based utility.

The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry and operator of Socios.com, today announced it has acquired a 51% controlling stake in OG Esports, one of the most iconic and innovative names in global esports.

Founded in 2015 by legendary Dota 2 players Johan “n0tail” Sundstein and Sébastien “Ceb” Debs, OG is the first team in history to win back-to-back titles at The International. Since then, OG has expanded into Counter-Strike, Honor of Kings and Mobile Legends: Bang Bang, building one of the most successful and culturally significant organisations in esports.

OG has a track record of delivering a fan-driven culture through innovation and launched the $OG Fan Token in 2020. The $OG Fan Token recently became the first esports Fan Token to surpass a $100 million market capitalization, driven by surging global demand for digital fan assets. Having delivered exclusive voting rights, VIP experiences, merchandise, and direct access to the team for fans worldwide, $OG represents a thriving $100m+ digital fan economy.

As part of the acquisition, Xavier Oswald will take on the role of CEO of OG, guiding the organisation into its next chapter, while co-founders Johan “n0tail” Sundstein and Sébastien “Ceb” Debs will lead a new strategic project consolidating the team’s competitive foundation, driving innovation at the intersection of esports and Web3.

At the same time, Socios.com will become the exclusive wallet and engagement platform for $OG Fan Tokens, establishing $OG as the flagship example of the new fan economy. The token will now showcase how fan assets can evolve – serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.

Through The Chiliz Group’s global network of more than 80 leading sports properties, OG will now be able to expand into new countries and markets, building a larger international footprint and new commercial opportunities. Backed by the financial strength of a global group, OG will become more resilient and sustainable, ensuring long-term stability while focusing on what matters most: players, fans, and innovation.

More details about the acquisition will be released in the coming weeks.

“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement,” said Alex Dreyfus, CEO and Founder of Chiliz. “With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”

“This marks the start of a bold new era for OG,” said Xavier Oswald, incoming CEO of OG. “With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”

“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities.” said Johan “N0tail” Sundstein, co-founder and historic figure of OG Esports. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”

“This agreement marks the beginning of a new competitive cycle,’ added Sébastien “Ceb” Debs, two-time world champion with OG. “We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”

The post The Chiliz Group acquires OG Esports, reuniting with original co-founders to launch new era appeared first on European Gaming Industry News.

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Global Esports Federation Launches its Innovation & Research Centre in Athens

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The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.

The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.

The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.

Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”

“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.

Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.

The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.

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EEF Strengthens Ties with Paralympic Leaders

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The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.

Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.

Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.

The post EEF Strengthens Ties with Paralympic Leaders appeared first on European Gaming Industry News.

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