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World’s biggest gaming companies collaborate on ground-breaking Women’s Day project

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Flutter, Kindred and DraftKings are among the giants of the global betting and gaming industry that are working together on a major campaign for International Women’s Day 2022.

Joined by a range of collaborators from across all gambling verticals, CEOs from companies that also include Betsson, Better Collective, Catena Media, GiG, LeoVegas, Lottoland, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo and Yggdrasil are to appear in a series of videos sharing shocking personal experiences of women working in the industry today.

The three short films will be released in the build-up to IWD, which this year takes place on Tuesday 8 March and uses the hashtag #breakthebias. A short teaser for the campaign video can be viewed here.

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The project, conceived and produced by Square in the Air and All-In Diversity, seeks to highlight examples of gender bias in the industry, while also offering resources for companies and individuals seeking support.

Kelly Kehn, Director and Co-Founder of All-In Diversity, said: “We’ve been humbled by the backing this campaign has received from the biggest organisations across the world, from Europe and the Americas, to Africa and Australia.

“However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause,” she continued.

“While we are of course hoping to make an impact with this hard-hitting campaign, the teams at All-In and Square in the Air are determined that these films will not simply capture a moment in time but add momentum to the fight for fairness and balance for all those in our industry.”

Stewart Darkin, Director of New Media at Square in the Air, added: “From conception, this felt like an important project. With the support of the All-In Diversity team, we have been able to work with some of the sector’s biggest names to highlight what remains a major issue and which highlights the daily struggle that some professionals in our industry continue to face.

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“There are so many companies doing great work in the areas of diversity and inclusion within their organisations but, clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”

The campaign videos are set to be released from Tuesday March 1, 2022.

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Brais Pena Sanchez

Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch

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Kambi will supply its leading online Turnkey Sportsbook to Stake in selected markets, with first launch in regulated Brazil recently completed

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has entered a partnership with Stake to support the operator’s growth in regulated sports betting markets, starting with its launch in Brazil.

Founded in 2017, Stake, part of the Easygo group, has quickly established itself as a significant global player and was recently ranked in the top 20 of the EGR Power 50 list. With an ambition to expand its global footprint, Stake has turned to Kambi, the leader in regulated sports betting.

The Turnkey Sportsbook partnership is already underway following the launch of Stake’s real-money, Kambi-powered sportsbook in the recently regulated market of Brazil. The agreement also enables Stake to leverage Kambi’s Turnkey Sportsbook in additional regulated markets around the globe.

Werner Becher, Kambi Group Chief Executive Officer, said: “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake. Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”

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Brais Pena Sanchez, Easygo Chief Strategy Officer, added: “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion. Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”

The post Kambi Group plc signs regulated market partnership with Stake ahead of Brazil launch appeared first on Gaming and Gambling Industry in the Americas.

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BetPlay

EGT Digital’s top-performing titles are live on the leading Colombian betting site Betplay

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EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.

They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”

Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”

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Brazil

WA.Technology makes its debut in Brazil’s regulated market

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WA.Technology, the award-winning B2B iGaming solutions provider, has announced it will power leading authorised operators in Brazil after the company received technical standards certification from GLI (Gaming Laboratories International), an approved testing house, against the technical standards outlined by Brazil’s regulator.

GLI’s technical standards certification ensures that WA.Technology complies with the Brazilian regulatory requirements, demonstrating its position as the go-to B2B partner for licensed operators looking to excel in the Brazilian market.

WA.Technology’s authorised partners will gain access to WA.Technology’s cutting-edge platform and innovative technology, enabling them to deliver highly personalised, localised, and exciting experiences to bettors across Brazil.

As well as working alongside GLI to obtain the necessary certifications, WA.Technology has a fully operational team based in Brazil in preparation for its future market expansion. This allows the platform provider to remain in tune with ongoing market needs and regulatory developments, as well as enhancing its capabilities to deliver real-time support to operators in Portuguese – adding an additional layer of localisation to its product suite.

Brazil is anticipated to be one of the largest gambling markets in the world. Reports from H2 Gambling Capital suggest that Brazil’s sports betting and gaming market is projected to reach US$10bn (R$47.2bn) in GGR by 2029.

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Waldir Marques, Director of Regulatory Affairs LatAm at WA.Technology, celebrated the company’s entry into Brazil: “Receiving the platform certification from GLI is an incredibly important milestone for WA.Technology; this is a testament to our commitment and determination to meet even the highest standards of regulatory compliance as required by the Brazilian market.”

“WA.Technology has unmatched levels of local expertise, enabling us to become one of the market’s most prominent platform providers – with a reputation for excellence. WA.Technology is here to support our partners in navigating regulations and pursuing new growth across Brazil, ensuring they have all the tools they need for long-term success.”

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