At SmartSoft, partnership isn’t just a business strategy, it’s a core value that drives everything they do. Recently, the company hosted a wonderful 3 day event in Georgia to celebrate their partners and present an exciting new project: the Partners’ Club. This gathering was all about connection, collaboration, and a shared vision for the future.

A Closer Look at the Partners’ Club

The Partners’ Club is an exclusive community of SmartSoft partners that focuses on building strong, collaborative relationships. It’s more than just business, it’s about partners coming together to share their stories of success, spread their ideas, learn from one another, and innovate in the gaming industry. Members gain access to unique resources and opportunities while helping to create a community. Through the Partners’ Club, SmartSoft aims to strengthen collaboration and ensure that every partnership leads to shared success and growth.

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At SmartSoft, cooperation is one of the main values driving their mission and the idea of Partners’ Club is based on their values.. As they put it in their brand platform, “Achieving our ambitious goals relies on teamwork and unity. We cultivate collaboration within our team and with our partners, supporting each other, sharing goals, and working together with shared interests.”
This commitment to cooperation was noticeable during the recent Partners’ Club Launch. The event had a full and varied agenda, starting in Tbilisi and moving to Kakheti .For three days, industry leaders and partners from around the world gathered specifically for this occasion, experiencing Georgia’s 8,000-year-old winemaking heritage, exploring it’s rich culture, and enjoying the highlights of Georgian cuisine.

The event brought partners together in a spirit of collaboration, reinforcing the idea that shared success is built on strong, supportive relationships.

The Partners’ Club Launch hosted key partners in a warm and inviting atmosphere. It was a day filled with lively conversations, networking, and brainstorming new ideas. Guests exchanged insights and discussed upcoming projects, all while enjoying delicious food and the company of  industry key-players.

As Guga Gotsadze, managing partner at SmartSoft, proudly stated: “SmartSoft is a true global player, with partnerships spanning Europe, Latin America, Asia, and beyond. Our global reach reflects the trust we’ve built over the years. We collaborate with over 1,500+ partners in the gaming industry, helping to elevate our offerings through innovative games and platforms. We’re dedicated to reshaping the vision of the gambling industry to make it more about fun and less about anything else.”

Being part of the Partners’ Club means more than just attending an event. It’s about joining a community that values innovation, support, and shared success. Members gain access to exclusive resources, insights, and events designed to deepen connections and boost strategic initiatives.

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During the launch, attendees enjoyed a carefully planned agenda filled with engaging experiences and interactive discussions. The venue was welcoming, allowing for personal and professional connections to flourish. Highlights included sneak peeks at upcoming projects and valuable opportunities for partners to share their thoughts and feedback. A video capturing the event’s essence is available, showcasing the inspiring conversations and connections made throughout the day.

But this Partners’ Club Launch is just the beginning! SmartSoft is committed to creating ongoing special experiences for its partners. The company understands that these relationships are not one-time events; they are evolving partnerships that grow and thrive over time. By prioritizing these connections, SmartSoft aims to build a vibrant community that benefits everyone involved, ensuring that together, they can achieve even greater success.

In short, Smartsoft’s focus on partnership is not just a business model; it’s a heartfelt commitment to collaboration and community.

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MiFinity, a leading payment services provider, has reached a significant new milestone, surpassing 1,000 brand integrations. This achievement highlights MiFinity’s accelerated growth and its continued success in delivering innovative, reliable payment solutions to its global partners across key industries, including iGaming, Forex, Travel and eCommerce.

The company’s flagship eWallet, and its integration with leading payment partners including PaymentIQ and Praxis, has played a significant role in this latest milestone. The MiFinity eWallet’s ability to support multiple currencies and offer seamless transactions has made it a go-to choice for merchants and players alike, driving user adoption and enhancing conversions.

With well-known brands such as Betway, GGPoker and Videoslots among its clients, MiFinity has become one of the fastest-growing payment services in the iGaming space. The company’s award-winning innovative solutions, including the MiFinity eWallet, PayAnyBank, and the MiFinity iFrame, are live in multiple countries, offering merchants and customers a streamlined, secure, and seamless transaction experience.

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Paul Kavanagh, CEO of MiFinity, commented on this milestone: “Reaching 1,000 live brands is a great achievement, and it’s down to the collective effort of our entire team. From our tech and product developers creating world-class solutions to our customer care and account management teams, who go the extra mile for customers and merchants alike, everyone has contributed to this milestone. Our commitment to providing low-cost, flexible, and innovative payment options continues to drive demand from both merchants and their customers.”

Why Brands Are Choosing MiFinity

Rapid Global Expansion

MiFinity has developed a portfolio of products and services aligned with its merchants’ growth and global expansion strategies. Extensive global coverage across key regions enables MiFinity to actively support merchants in expanding into new markets and driving cross-border transactions. With the ability to support transactions in multiple currencies, MiFinity ensures that merchants can provide localised experiences to their customers while simplifying international payments, reducing friction, and supporting operational scalability across diverse markets.

Customer-Centric Features 

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MiFinity’s eWallet offers unparalleled flexibility, allowing players to hold multiple eWallets in up to nine native currencies, and choose from over 75 integrated payment methods. This, combined with intuitive in-app features and seamless in-cashier integration, has made MiFinity a popular eWallet, with thousands of new users signing up every day.

Merchant-Driven Solutions 

MiFinity has focused on building solutions that address key merchant challenges across its focus verticals. Whether facilitating bank transfers for iGaming operators, multi-currency payments for Forex platforms, or seamless cross-border transactions for travel companies, MiFinity’s offerings are designed to meet the needs of these key industries.

Kris Deyanov, Head of Business Development, added: “Our success isn’t just about offering fast and secure payment solutions. It’s about creating meaningful partnerships with our merchants and delivering added value. MiFinity is committed to helping our merchants achieve their goals and grow their business.”

As MiFinity continues to expand its market share, the company’s focus remains on innovation, customer satisfaction, and supporting the growth of its partners across its key industries. With 1,000 live brands onboarded and a pipeline of integrations still to come, MiFinity is set to continue shaping the future of iGaming payments.

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EveryMatrix has launched ‘The EveryMatrix Effect’ a unique on-demand video series designed to empower operators to overcome the biggest casino pain points and showcase the impact its technology has on more than 300 global customers.

The campaign is the second successive collaboration with iGaming Business following the award-winning Slot Trumps series that uncovered exclusive player behaviour data across the world’s hottest casino markets. Slot Trumps received great industry acclaim and was viewed more than seven million times across all channels.

For the first time The EveryMatrix Effect video series is hosted on a dedicated section of the iGaming Business website and has been purpose-built to deliver expert insights, actionable tips and learnings and real-world success stories that will help operators navigate the complexities of online casino operations.

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Each month the dedicated section will see a new video launched alongside a feast of analysis, data and testimonials discussing the common most challenges casino brands face, how to approach each one and evidence of the ‘EveryMatrix Effect’ across some of the tier-1 providers customers.

In the opening episode, Alexandra Breinig, casino sales manager at EveryMatrix, dives into one of the most important challenges operators face: limited access to quality content and the need for localisation when expanding into new markets. From European regulations to the agility of Latin American and African markets, she shares essential advice to help you stay ahead.

Here is a sneak peak of episode two, live next Wednesday. In this episode EveryMatrix tackles how operators can optimise lobby management and UI personalisation, adapting to market-specific needs and regulations.

Stian Enger Pettersen, CEO, Casino, EveryMatrix, said: “Over the course of 16 years EveryMatrix’s modular technology from casino and sportsbook to affiliate management, player account management and payments, has had a colossal impact on our customers driving record player volumes and revenues. We call this the ‘EveryMatrix Effect’.

“Whether you are entering new markets, scaling your business or addressing ongoing issues, our carefully crafted on-demand video and content series offers data-driven best practices and performance metrics to support your success.”

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