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Soft2Bet boosts payment solution with MuchBetter
Platform provider streamlines payment process
Casino and sportsbook platform provider Soft2Bet has partnered with payment provider MuchBetter to further ease the payment process for its customers.
The partnership will allow Soft2Bet to greatly enhance its payment offering, thanks to MuchBetter’s easy-to-use service, which will allow customers to deposit money without involving their banks and also allows them to accept payments easily.
MuchBetter’s frictionless payments, open API and secure and AML compliant solution allow players and operators to both make payments swiftly, with quick sign-ups, flexible deposits, pay-outs and high deposit acceptance rates.
The partnership between the two is already live, with Soft2Bet utilising MuchBetter’s PSP solutions, high conversion percentage and increasing popularity.
Bryan Cherrett, Head of Payment Operations at Soft2Bet, said: “We’re delighted to have agreed a deal with MuchBetter, this partnership will provide us with all the payment services needed to please our ever-growing customer-base.
“Thanks to its easy-to-use and efficient platform, we are adamant that the deal will significantly enhance our payment process.”
Mark Sperring, Head of Sales at MuchBetter, said: “This is a great deal for everyone at MuchBetter, we are excited to help a leading brand like Soft2Bet. With a crucial need for gaming brands to offer a smooth and easy payment service, we know we will be a valuable asset to the company.”
Bruce Cassidy VIP Play Inc. CEO & Chairman of the Board
Kambi Group plc and VIP Play, Inc. agree multi-year online sportsbook partnership
Partnership will see mobile gaming operator ZenSports (owned by VIP Play, Inc.) leverage Kambi’s leading Turnkey Sportsbook in Tennessee with ambitious plans to enter additional markets in the future
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with VIP Play, Inc. (VIPZ) to provide its market-leading Turnkey Sportsbook technology to US sports betting operator ZenSports across multiple markets.
ZenSports, which is owned by VIP Play, Inc. (formerly KeyStar Corp), a public company that acquired ZenSports in 2022, will initially deploy Kambi’s market-leading technology in Tennessee, where it has been operational since its 2023 launch and is actively licensed to provide mobile sports betting services. The company also has ambitious plans to expand its footprint across various markets, aiming to enter several additional US states in the future.
Under the terms of the agreement, ZenSports will upgrade its current mobile sportsbook offering by leveraging Kambi’s cutting-edge Turnkey Sportsbook solution, proven to deliver speed, stability and flexibility in highly competitive markets across the globe. ZenSports aims to utilise Kambi’s comprehensive sportsbook solution to create a premium, customer-centric experience by delivering an interactive front end inclusive of market-leading customer acquisition tools.
Werner Becher, Kambi Group CEO, said: “We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals, and we look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centred experiences.”
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: “This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
Awards
Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
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