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Reshaping iGaming loyalty: What’s new on Ekstrapoint and why users love it

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Vita Media Group’s flagship product Ekstrapoint is discovering new horizons and setting standards in iGaming loyalty and retention after an intensive year dedicated to innovation and increasing customer satisfaction.

Ekstrapoint today is a host of a community of more than 100.000 players. This is amazing on another level because in November 2021 Ekstrapoint registered 94.800.000 points collected by the platform’s users which represents an all-time high in claimed points. November 2021 holds another record as well, and that is the record number of purchased bonus packages.

These facts were just a solidifying argument in why Ekstrapoint is a unique platform that engages users and operators by rewarding loyalty and offering a free-to-play game model.

Meeting the growth expectations
With the growth each month the platform registers, it has become an expectation for Ekstrapoint to evolve and offer the new phase in rewarding customer loyalty.

To keep up with the latest trends, Vita Media Group entered into a partnership with SmartSoft Gaming that enabled a lot of fresh content to be part of Ekstrapoint, hence the offering for players has become much more diversified and of greater quality.

Since this collaboration came into force in November, Ekstrapoint is now offering ultra-modern slots, much more improved gameplay, attractive competitions, and a reason more to be a loyal player on the first and only loyalty and reward platform in the world.

Some of the great names that joined Ekstrapoint in the course of the last 4 months are:

Samurai
Apollo 77
Moonstone
Magic Garden 40
Bank Job
Aztec
Vikings
World War

All of the new games are characterized by exceptional graphics, a lot of attention to the slot theme, and a fun experience. Each game offers an adventure into a new world.

Add all of this to the personalized dashboard that was introduced in 2021, you now have a full picture of why users have such a great flow on Ekstrapoint.

Whenever we ask ourselves if this is the right track, we are always reassured by the user reviews who give Ekstrapoint an excellent 4.8 score out of 5 on Trustpilot.

“More interested in playing now, with the new and more games in total. Live it. Love it.” says Gary Ramsey, a user from Canada.

The Ekstrapoint team in Vita Media Group expects an even more dynamic tempo in uploading new slots to the platform, as all integrations with the game developers have been successfully finished. In February, the players might even see a record new number of slots added in a month.

Upward trends on Ekstrapoint
The recent developments on Ekstrapoint displayed some positive trends on the platform.

The first notable fact was that since new and modern slots were offered on the platform, the number of unique competition players has been on increase up to this moment and going forwards.

Another positive fact around the updates on Ekstrapoint is that the pages with new games on them have become the pages with increased average session duration; top pages by pageviews; and pages with the least bounce rate.

To wrap it up, Ekstrapoint has aligned with the latest trends in iGaming and has been answering the user needs to keep its status of a unique loyalty and reward platform offering constant user support. These efforts have resulted in increased user activity from registration, to game competition entries, pageviews, and etc.

With the days ahead, Ekstrapoint is growing to become the iGaming platform users can’t imagine their lives without.

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Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth

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Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced that its Board of Directors (the “Board”) has initiated a review of strategic alternatives to maximize long-term stakeholder value.

To support this initiative, the Company has engaged XST Capital Group LLC (the “Advisor”), a leading boutique investment bank focused on the digital gaming sector.

As part of this process, the Board, alongside the Advisor, will evaluate a range of options to ensure the Company is best positioned for continued growth and innovation. The review reflects the Board’s commitment to prudent corporate governance and its ongoing efforts to optimize the Company’s market position.

“We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence,” said Steven Salz, Co-Founder and CEO of Rivalry. “This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.”

The Company also announces that it has secured a US$650,000 principal amount senior unsecured loan from its existing senior lender, maturing on September 30, 2025, with an interest rate of 10% per annum (the “Loan”). The Loan reinforces the Company’s senior lender’s support for the process and provides the Company with additional flexibility to pursue strategic initiatives.

The post Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth appeared first on Gaming and Gambling Industry in the Americas.

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BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM

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The Company promotes Daniel Magariños to continue driving growth and supporting customers in the established and emerging gaming markets in the Latin American region

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Daniel Magariños to Senior Director, Gaming – LATAM.

Since joining BMM Testlabs in 2018, Magariños has consistently demonstrated strategic vision, deep market expertise, and an unwavering commitment to advancing the gaming industry across Latin America. His leadership has played a key role in strengthening customer relationships, driving regional performance, and expanding the reach and impact of BMM’s expert product compliance testing, cybersecurity, and training solutions.

Susana Campañá, BMM Testlabs’ Vice President, Online Sales Europe and South America, said, “This well-earned promotion is a reflection of Daniel’s deep industry knowledge, strong work ethic, and the trusted relationships he has built with our customers across Latin America. We are excited to see Daniel continue contributing to BMM’s growth and providing leadership throughout the Latin American market.”

Magariños brings a wealth of experience and a proven track record of leadership to his expanded role at BMM Testlabs. From 2018-2025, he served as BMM Testlabs’ Sales Manager for South America, where he played a pivotal role in strengthening the Company’s footprint across the region. His career spans decades of success, including serving as Director at Pallana S.A., Sales Manager at Famostar S.A. for six years, and over 16 years as Country Implementation Manager at Citibank N.A.

Based in Peru, Magariños will continue to lead BMM’s regional strategy and support customers across Latin America as the Company expands its presence in both established and emerging gaming markets.

 

The post BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM appeared first on Gaming and Gambling Industry in the Americas.

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BiS SiGMA Americas 2025

All set for the start of the 2025 edition of BiS SiGMA Americas

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The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

  •         02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
  •         06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
  •         07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
  •         08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

  •         09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
  •         09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •         07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
  •         07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
  •         07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

  •         10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
  •         11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •      07:00pm – 12:00pm – Centurion MMA fight at VIP Station
  •      07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
  •      07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

  •         11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
  •         11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •        07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
  •        05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
  •         10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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