PG Soft, a world-class digital mobile games company, has reaffirmed its commitment to the dynamic LatAm market by sponsoring the third edition of BiS SiGMA Americas, running from April 7-10 in São Paulo.

Becoming an official sponsor of BiS SiGMA Americas 2025 reinforces the company’s commitment to the region’s burgeoning iGaming industry.

As part of the sponsorship, PG Soft’s brand will be highly visible at the Registration Desk, where a dedicated Welcome Team will be wearing PG Soft t-shirts. Additionally, PG Soft is putting on free travel to and from the Hilton Morumbi and Transamerica Expo Center, with the potential to add further hotels. Six PG Soft branded buses will be available all-day for delegates that will be signposted with customised pick-up boards.

The show is expected to welcome 18,000 iGaming professionals, offering opportunities to connect with industry peers, prestigious gala awards, and more than 300 expert speakers.

PG Soft’s spokesperson said: “BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show.”

AC Milan has announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America.

Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

This collaboration reinforces AC Milan’s dedication to fostering deeper fan engagement across Latin America. With Reals’ strong foothold in Brazil’s sports betting and online gaming market, this partnership is set to increase AC Milan’s brand visibility and connect with passionate supporters in the region. The synergy between AC Milan’s global ambitions and Reals’ approach promises to create long-lasting impact and enhance the Club’s connection with its Latin American fanbase.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”

“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” said Rafael Borges, CEO of Reals.

WyoLotto’s Chief Operations Officer, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling (NCPG) and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG.

“Our foundation as a corporation is to manage what we do in a responsible manner for the state of Wyoming. The selection of Robin to this committee demonstrates that we are leading the way nationally when it comes to promoting responsible gambling and raising awareness of problem gambling,” said Jon Clontz, CEO of WyoLotto.

Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Program. WyoLotto’s Responsible Gambling Program includes an in depth plan to ensure the organization honors its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

“Our verification was a major achievement for us, and it is also an achievement for Wyoming. We are now accredited nationally for our efforts to take care of Wyoming when it comes to gambling, and this helps everyone in the state,” Medina said.

“Through these efforts, we have been recognized on a national level, which is why I have been selected for the Nominations and Selection Committee for NCPG. I am very excited and see this as an opportunity to further support our mission,” she added.