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Stream Hatchet releases its 2021 Video Game Live Streaming Trends Report

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3 years ago

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Gaming and esports live streaming analytics company Stream Hatchet has published its latest 2021 annual report, giving a detailed look into the video game live streaming industry’s most significant trends and insights. Focusing on four core areas – platform growth, top performing games and streamers, the gender gap and monetization, the report shows that live streaming watch time remains buoyant with 21% year-on-year growth despite expectations that demand would wane after the height of the pandemic. Viewers clocked up an average watch time of 653 million hours of live streaming per week across Twitch, YouTube and Facebook Gaming.  

The report also highlights the clear gender gap that continues to be a prevalent topic in the games industry, with only 5% of the top 200 gaming influencers being women. With toxicity and hate raids presenting serious problems in, Twitch, Youtube and Facebook Gaming have all made efforts to combat misogyny and hate speech throughout 2021; however, the distribution of women gaming creators has only changed by 2%. 

Key findings include: 

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  • Viewers watched an average of 653 million hours of live streaming each week across Twitch, YouTube and Facebook Gaming in 2021

  • Only 5% of the top 200 gaming influencers are women

  • Twitch continued to dominate the video games live streaming market among western live streaming platforms accounting for 71% of the total hours watched in 2021

 

  • Amouranth was the top female streamer of the year with 38.8 million hours watched, buoyed mainly by her “polemic” content, especially in the ASMR and Pools, Hot Tubs and Beaches categories. Despite this, she still only placed 46 in the top 100 streamers of the year by hours watched

 

  • The top 1.2% of influencers generate 15.8% of the total estimated revenue. The average “mega tier” (>25k concurrent viewers per live stream) influencers generate an average of $841K per year

 

  • Live streaming is no longer just about PC and console. Major mobile games such as Garena Free Fire and PUBG Mobile have helped foster massive audiences for the world’s most prominent gaming creators and esports events 

  • YouTube (Live) was the only major western platform to experience a decrease in live streaming watch time (Q2 – Q4)

  • Shooters & Battle Royales resonated strongly with video game live streaming enthusiasts in 2021, with the likes of Fortnite, Garena Free Fire, VALORANT, PUBG Mobile and COD: Warzone collectively generating over 1 billion hours watched 

 

  • Open-world games such as Minecraft, Grand Theft Auto V, and Rust suggest a strong interest in future ‘metaverse’ platforms, with over 4.28 billion hours watched

 

  • Riot Games dominated the live streaming charts, with League of Legends and VALORANT generating 18% of all the hours watched among the top 20 games

 

“What our latest report clearly shows is that video game live-streaming has managed to sustain a huge amount of the viewing numbers that the platforms picked up during the pandemic,”  said Eduard Monsterrat, CEO at Stream Hatchet. “Despite this growth, we still see a huge disparity in the top 100 streamers, which continues to be dominated by men. It will be interesting to see how the major platforms continue to make themselves a truly welcoming place for female, transgender and non-binary streamers in the coming months.” 

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Oddin.gg Breaks New Ground as Ohio Marks its 5th North American Betting License

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3 days ago

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October 4, 2024

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Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.

The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.

Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.

Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.

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Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”

He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.

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SIS enhances global esports presence with Rivalry partnership

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4 days ago

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October 3, 2024

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Rivalry expands betting content portfolio with successful launch of SIS eBasketball & eSoccer products in global markets to engage next generation of bettors

SIS (Sports Information Services) Group, has launched its H2H Global Gaming League™ (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry, the leading sportsbook and iGaming operator for Gen Z.

Rivalry will offer its customers over 150,000 H2HGGL short-form games annually, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets. The SIS products are set to build on the operator’s market leadership among digitally native Millennials and Gen Z with content tailored for the next generation of players.

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Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is currently adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’ secure studios in the UK.

Currently, H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, which are the highest possible accreditation created to set unmatched levels of integrity and safety in the industry.  Trained referees oversee every contest to ensure full trust in the content.

Jake Nowry, Sales and Business Development Manager at SIS Content Services, said: “We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution. Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”

Michele Fischer, Vice President, SIS Content Services, said: “We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience. Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”

Evan Van Luven, Director of Sportsbook Operations at Rivalry, said:  “Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers. These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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5 days ago

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October 2, 2024

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.

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