Canada
MediaTroopers to Launch in Louisiana
MediaTroopers, the successful digital marketing agency, has announced that the company will be going live in Louisiana with the launch of mobile sports betting within the state. With decades of combined knowledge and experience in the sports betting and online gambling industries, MediaTroopers can now offer this expertise and high-quality services to state-authorized betting venues and operators, helping them to reach millions of potential customers.
The wait is finally over for mobile sports bettors and online gamblers in the Pelican State! The Louisiana Gaming Control Board announced that certain state-licensed betting sites and mobile apps can start accepting bets from the 28th of January 2022. Home to over 4.6 million residents and several professional sports teams, including the New Orleans Saints, New Orleans Breakers, and the New Orleans Pelicans, the state is sure to become a thriving sports betting market.
MediaTroopers has long-lasting collaborations across the US with some of the nation’s leading sports betting sites. The company can now promote its partners in Louisiana and offer top-quality marketing and content to brand new audiences.
MediaTroopers will be going live in Louisiana with four popular sportsbooks; DraftKings, FanDuel, Caesars, and BetMGM. However, additional sports betting sites are expected to launch in the state in the following weeks.
Sam Segal, MediaTroopers CEO, stated, “Here at MediaTroopers, we are incredibly excited to have been given this amazing opportunity to provide our high-quality services and expertise to the legalized betting market in Lousiana. We are already operational in several states where online gambling is legal and regulated, including Louisiana’s neighboring state Mississippi.”
“Also, after our incredibly successful launch in New York earlier this month, we are looking forward to working in the state of Louisiana and bringing its residents more excitement with safe and responsible mobile betting.” Segal continued. “Adding Louisiana to our extensive portfolio is an inspiring achievement, therefore allowing us to reach new audiences in the south of the US.”
MediaTroopers has an excellent track record in the states where sports betting and online gambling are legal and regulated. As such, the pioneering marketing agency is one of the leading independent publishers of sporting competitions and events, game predictions, top sportsbooks, and betting bonuses in the US legal gambling markets.
With the addition of Louisiana, MediaTroopers is now operational and in more than 15 states, including Arizona, New Jersey, Pennsylvania, Tennessee, Michigan, West Virginia, Virginia, Iowa, Mississippi, and more.
Segal added, “Our launch in Louisiana, along with four of the industry’s leading sportsbooks, could not have come at a better time. With the Super Bowl right around the corner and the NFL playoffs happening right as we speak, we are confident that this launch in Louisiana will be incredibly successful.”
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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