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Latest News
Avonhurst advises on £3 billion Playtech bid
Eddie Jordan withdraws from multi-billion-pound race for Playtech
Avonhurst client JKO Play has withdrawn a potential takeover offer for the gambling company Playtech. JKO Play is owned by former Formula One team owner Eddie Jordan’s family office and gambling industry veteran Keith O’Loughlin. The company, which currently holds a 0.51% stake in Playtech had reviewed the possibility of placing a bid in excess of £3 billion for the acquisition of Playtech.
Avonhurst is a new fashioned law firm that provides legal services across deals and disputes, political advisory services and capital services.
Playtech is an FTSE 250 company that supplies online gaming software for companies including Bet365, William Hill, Betfair and Paddy Power.
Jonathan Bloom, Chief Executive of Avonhurst, comments: “Our ability to attract clients of the calibre of JKO Play and be instructed on such high value deals illustrates how our offering has grown over the last two and a half years. Sophisticated capital clients are increasingly valuing our comprehensive legal and advisory offering, assisting them in navigating complex deals and assess and protect their interests from all angles, including legal, regulatory and economic and political risk. Working on this mandate is evidence that our holistic approach to representing sophisticated capital isn’t just “nice to have” but required in today’s ever changing and complex deal environment.
“When Eddie and Keith hired Avonhurst, they were focused on our unique approach to service delivery, our shared risk approach and the value we placed on complete discretion. Over the 8 months we worked on the deal, we were able to assemble the relevant legal services the client needed across corporate, finance and capital markets, we leveraged our advisory services business to provide intelligence regarding shareholders and helped introduce capital to the deal through our capital services business. We also brought into the deal additional advisors as required to ensure our clients received the very best advice. No other firm could have provided all these services under one roof in the seamless and coordinated approach taken by Avonhurst.”
Eddie Jordan, Chairman of JKO, comments: “Races aren’t won by a driver alone, it’s the critical parts of the team that deliver a victory. Avonhurst was key to our ability, not only to assemble the team of advisors and partners that participated in the deal, but in helping JKO navigate the risks and opportunities inherent in such a complex series of transactions.
“We are immensely proud of the energy devoted to this project by our advisory team and partners and of the close relationships we have built. We continue to evaluate a number of opportunities in the gaming and associated technology sectors, where we see exciting growth prospects in a number of international markets.
Latest News
Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data
![portuguese-start-up-footar-is-enhancing-the-euro-2024-experience-with-ar-tracking-and-smart-data](https://igamingradio.com/wp-content/uploads/2024/07/132909-portuguese-start-up-footar-is-enhancing-the-euro-2024-experience-with-ar-tracking-and-smart-data.jpg)
With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.
FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.
FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.
FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.
Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.
“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events.
Key Features:
Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.
Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed..
Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.
With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.
Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.
The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.
Latest News
Week 27/2024 slot games releases
![week-27/2024-slot-games-releases](https://igamingradio.com/wp-content/uploads/2024/07/132907-week-27-2024-slot-games-releases.jpeg)
Here are this weeks latest slots releases compiled by European Gaming
Evolution announced the launch of Balloon Race, its latest-generation online slot game that brings together traditional, much-loved slot features with the excitement of a live game-show-style bonus round featuring a ball drawing machine. Balloon Race, in which players soar high and accumulate multipliers in Qualification and Top-Up phases, follows on from the likes of Evolution’s hugely successful Crazy Coin Flip and Crazy Pachinko slot games with live bonus rounds.
Blueprint Gaming’s renowned folklore series returns in style as a host of thrilling mechanics lead the way including the lavish Cash Strike Bonus round and the studio’s brand-new Rapid-Fire Jackpots™ in Luck O’ The Irish Cash Strike. The classic 3×3 grid takes its place under a true Irish rainbow in the countryside as a feast of fruits is accompanied by diamond and golden coin symbols in the base game.
Booming Games launches yet another instalment in its buffalo migration adventure with its latest game – Buffalo Hold and Win Extreme. This is a stunning 5×3, 25 payline slot which is set against the stunning backdrop of grasslands and canyons where players will experience the most thrilling and hazardous part of the buffalo trek.
The team at Blue Guru has paid homage to this unpredictability and insanity in St. Louis 1904 which is packed with bonus features that will keep players pounding the dusty tracks of Missouri in search of victory and potentially big wins. This includes Instant Money Medal Symbols and a Progressive Multiplier Free Games Bonus. Free Spins are triggered when three or more Scatter symbols land on the reels – in the base game, if two Scatters land a second chance feature can trigger.
The post Week 27/2024 slot games releases appeared first on European Gaming Industry News.
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AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL
![ac-milan-and-boomerang-sign-a-new-regional-partnership-deal](https://igamingradio.com/wp-content/uploads/2024/07/132903-ac-milan-and-boomerang-sign-a-new-regional-partnership-deal.png)
The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe
AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.
Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.
This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”
Ivan Kraynov, Co-Founder of Boomerang, added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”
The post AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL appeared first on European Gaming Industry News.
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