Affinity Interactive, the parent company of Daily Racing Form (DRF), announced the successful sale of its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, and the parent company of online betting brands 1/ST BET and Xpressbet. Effective Tuesday, June 10, 2025, Xpressbet assumed full ownership and operational control of the platform, rebranding the product as 1/ST BET PRO.

Affinity Interactive and 1/ST TECHNOLOGY have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, pathways, customer service, and data security. The acquisition marks the next phase in a longstanding relationship between the two organizations.

Customers of DRF will experience a seamless and secure transition to 1/ST BET PRO, with no changes to their user credentials, wagering interface, promotions, or key benefits. Existing DRF Bets users can log in at 1stbetpro.com or via the new 1/ST BET PRO app on iOS devices using their current DRF Bets credentials.

“This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths—premium racing data, expert handicapping, and compelling content. We are now better positioned to collaborate with a broader array of racetracks, wagering platforms, and sportsbook operators as an independent and innovative media and data company,” said Scott Butera, Chief Executive Officer of Affinity Interactive.

As a part of Affinity Interactive’s growth strategy, DRF will accelerate its expansion into affiliate partnerships, e-commerce, and data-driven product lines. By shifting away from direct account wagering operations, DRF will deepen its commitment to providing industry-leading insights and digital tools to horseplayers and fans across the globe.

“This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity, and new fan engagement. We are proud of what we built with DRF Bets and are excited about this next chapter,” Butera said.

For 1/ST TECHNOLOGY, the acquisition further strengthens its market position as a leader in B2C and B2B wagering technology. Each year, 1/ST TECHNOLOGY services hundreds of thousands of bettors and is responsible for the transmission of billions of dollars in wagers.

“1/ST TECHNOLOGY is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST BET PRO brand. We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe,” said 1/ST TECHNOLOGY President, Keith Johnson.

Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.