iGaming Industry
Sexism in eSports
If you haven’t heard of eSports, you’re not alone. It’s largely a niche culture, but since the late 2000’s it has seen a large growth spurt particularly as professional gamers and spectatorship in these events saw a large surge in popularity. While organized online and offline competitions have been a popular part of videogame culture, now more than ever we are seeing more and more tournaments, live broadcasts and prize money for champion competitors.
eSports, by definition, are a form of competition facilitated by video games. According to various articles compiled by Wikipedia, “labeling video games as sports is a controversial point of debate. While some point to the growth in popularity of eSports as justification for designating some games as sports, others contend that video games will never reach the status of “true sports”. However popularity is not the only reason identified: some have argued that “careful planning, precise timing, and skillful execution ought to be what classifies an activity as sport, and that physical exertion and outdoor playing areas are not required by all traditional or non-traditional ‘sports’.”
In 2013, it was estimated that approximately 71.5 million people worldwide watched eSports. Demographically, Major League Gaming has reported viewership that is approximately 85% male and 15% female, with a majority of viewers between the ages of 18 and 34. Despite this, several female personalities within eSports are hopeful about the increasing presence of female gamers.
Team Digitas – made up of six top female gamers – are considered the best women’s team in North America and second best women’s team worldwide. In 2014, they joined together for a tournament in Paris without sponsors, paying out of their own pockets for the opportunity to compete. They all knew they wanted to compete professionally, so joined forces and came in second in that first tournament. Their next tournament, they came in first and have been seen as a serious force ever since. In 2016, they became the first U.S. eSports team to ever be backed by a professional sports team when the Philadelphia 76ers came calling. Team leader Emmalee “emuhleet” Garrido said that the fact that the 76ers didn’t once discuss them being a team of females was groundbreaking. She said, “that attitude, which promotes a passion for being perceived as a professional gamer first and foremost and a female second, is the big takeaway from this team.”
Despite the advancements being made, many female gamers don’t have such a positive experience. Oftentimes, women gamers hide their gender online so as not to experience pushback or discrimination from their male counterparts. While it does appear to be getting better as more and more women join in, it’s unacceptable for these professionals to be harassed because of their gender. According to an article on Compete.com, “Pro gamer Sherry Nhan also described the persistent harassment she has received online, such as gendered insults and disparaging comments about her looks. However, Nhan says that the fighting game community has always been welcoming to her when it comes to in-person interactions. Rachel “Seltzer” Quirico, a former pro gamer and current esports host, echoed that sentiment: “Whether you’re a sister or a brother in this scene, it’s very much a family feel for me.”
Anna Prosser – a former Miss Oregon USA – has been rising to the top of the field in recent years. She describes the eSports community as “intelligent forward-thinking, and well-meaning,” but also with “an undercurrent of sexism that often springs up in very destructive ways.” While male-dominated sport spaces is nothing new, Prosser and many others see a great future for women in eSports as long as the cultural awareness of the community continues to grow. And playing isn’t the only role within the eSports space either. There are opportunities for women to cast, create content and even run the business – all areas for women to break the glass ceiling in yet another up-and-coming sport.
The global eSports market generated $325 million of revenue in 2015 and is expected to make $493 million in 2016; the global eSports audience in 2015 was 226 million people. With this amount of success, eSports is certainly something to keep an eye on, but especially to root for more and more women in get involved – and succeed – in all aspects of the business.
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Source: EEGaming.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
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