

Canada
DraftKings Announces $1 Million+ Responsible Gaming Initiative Providing Multi-Year Financial Commitments to State Problem Gambling Councils
DraftKings Inc. today announced a multi-year financial commitment to assist the state councils across the country providing critical funding which will support the work of local nonprofit organizations. As part of the new initiative, entitled The State Council Funding Program, DraftKings has offered each state council $15,000 per year for three years, a total overall commitment of $1,575,000 over the span of the three-year program.
“Having spent several years of my career working with the state council in my home state, Massachusetts, I have seen first-hand how these organizations are a tremendous resource for individuals and families, and serve as a critical stakeholder and partner for gaming operators,” said Christine Thurmond, Director, Responsible Gaming. “DraftKings is committed to advancing responsible gaming in collaboration with state councils across the U.S. Our hope is that this funding will give councils that extra support needed to fund priority areas, expand services, or hire additional staff; whatever is most needed, we want to help financially.”
The State Council Funding Program may be used at the broad discretion of each council to bolster services and programs for individuals and families, and also for council staff, including applying the funds to trainings, conferences, helplines, and general capacity building. A state council may also use the funding to explore the potential for capacity building within neighboring states without a council presence. The program will begin a three-year trial in January 2022.
“State councils provide a first line of defense for addressing the needs of people impacted by problem gambling,” said Keith Whyte, Executive Director, National Council on Problem Gambling (NCPG), whose membership includes the 35 State Affiliate Councils. “While it’s well established that these organizations provide critical assistance in the community, they don’t always have the resources and funds to take treatment and prevention to the next level. This significant initiative by DraftKings shows their commitment to and knowledge of the importance of the work state councils provide.”
The State Council Funding Program announcement comes after an active year for responsible gaming initiatives at DraftKings. In 2021, DraftKings devoted significant financial resources and deployed its responsible gaming staff to spearhead several initiatives including:
- An agreement with the Cambridge Health Alliance, Division on Addiction, Harvard Medical School to pioneer a systems-based approach to employee training in responsible gaming.
- A commitment to the American Gaming Association’s public service campaign Have A Game Plan.® Bet Responsibly
which teaches consumers best practices in engaging in sports betting, such as the importance of only betting with legal, regulated operators and setting personal limits on play as necessary. - The expansion of responsible gaming education and marketing using a broad range of customer touchpoints including email, social media, DraftKings retail sportsbooks, and across in-stadium assets including via the Have A Game Plan.® Bet Responsibly
campaign. - Multiple financial commitments to support evidence-based research, including one to the International Center for Responsible Gaming for a three-year study assessing risk and prevalence of sports betting problem gaming, and one to the Kindbridge Research Institute, which is embarking on its 50×4 Vets project at the nexus of veterans and responsible gaming.
- A comprehensive in-house approach of offering the responsible gaming team as a key partner to teams across the company.
- Internal investments to strengthen its capacity to promote responsible gaming for all staff and in front of consumers.
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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Canada
ELK Studios Expands Partnership with SkillOnNet to Ontario Market

PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario
Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.
ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.
The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.
Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.
Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”
Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”
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AGCO
Playnetic granted Ontario supplier license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
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